Market rankings · West Virginia
Hair salons in West Virginia
Markets across West Virginia ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 1,301
- 284 chain locations (22%)
- Official establishments
- 277
- +4.9% since 2019
- Household spending a year
- $584.1M
- On personal care products and services
- Listings per 10k households
- 17.9
- 24% below the U.S.
- Spending per listing
- $449K
- 4% above the U.S.
- Rank among states
- #43 of 51
- Market score 38 · Lower middle
A site report maps the hair salons on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,301 hair salons in West Virginia. Chain locations make up 22% of them, against 14% across the U.S. That is 17.9 per 10,000 households, 24% below the U.S. rate of 23.4.
Households in West Virginia spend about $584.1M a year on personal care products and services, or $802 per household, 20% below the U.S. average. That is about $449K of household spending for each salon on map listings, 4% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in West Virginia was 277 in 2023, up 4.9% from 2019. That is one for every 2,631 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 14 SBA-backed loans worth $1.1M have gone to businesses classed as beauty salons in West Virginia.
Among the 50 states and DC, West Virginia ranks #43 for hair salons, with a Groundwork market score of 38 (lower middle). Of the 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest (68). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (40).
Every market in West Virginia for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 68 | 5,214 | 22.0 | $540K | +3.3% | #42 of 387 |
| Hagerstown-Martinsburg, MD-WV | 64 | 217 | 18.4 | $495K | +7.1% | #67 of 387 |
| Winchester, VA-WV | 51 | 125 | 22.5 | $425K | +6.5% | #171 of 387 |
| 1Weirton-Steubenville, WV-OH | 49 | 76 | 15.3 | $539K | −3.6% | #186 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 47 | 268 | 17.6 | $462K | −2.6% | #212 of 387 |
| 3Charleston, WV | 42 | 161 | 18.4 | $434K | −4.7% | #264 of 387 |
| 4Morgantown, WV | 36 | 128 | 22.3 | $384K | +1.3% | #328 of 387 |
| 5Beckley, WV | 32 | 81 | 18.0 | $412K | −4.3% | #355 of 387 |
| 6Wheeling, WV-OH | 20 | 125 | 21.5 | $385K | −3.6% | #382 of 387 |
| 7Parkersburg-Vienna, WV | 16 | 89 | 23.5 | $335K | −2.3% | #386 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 40 | 48 | 20.6 | $404K | −1.2% | #381 of 538 |
| 2Clarksburg, WV | 33 | 77 | 21.7 | $377K | −2.4% | #455 of 538 |
| Cumberland, MD-WV | 27 | 78 | 20.3 | $391K | −1.3% | #488 of 538 |
| 3Bluefield, WV-VA | 19 | 99 | 24.4 | $306K | −3.8% | #520 of 538 |
| 4Elkins, WV | 17 | 26 | 24.3 | $315K | −3.6% | #525 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 84 | 22 | 9.6 | $1.1M | +9.2% | #43 of 2,339 |
| 2Berkeley County, WV | 74 | 71 | 13.9 | $656K | +13.7% | #176 of 2,339 |
| 3Hampshire County, WV | 72 | 8 | 9.3 | $876K | +4.4% | #223 of 2,339 |
| 4Morgan County, WV | 72 | 9 | 12.3 | $685K | +5.5% | #233 of 2,339 |
| 5Putnam County, WV | 68 | 32 | 13.8 | $678K | −1.0% | #345 of 2,339 |
| 6Preston County, WV | 56 | 15 | 11.7 | $684K | −0.6% | #849 of 2,339 |
| 7Taylor County, WV | 55 | 6 | 9.1 | $881K | −2.4% | #900 of 2,339 |
| 8Mineral County, WV | 52 | 15 | 13.5 | $614K | −0.4% | #1,043 of 2,339 |
| 9Boone County, WV | 51 | 5 | 6.3 | $1.2M | −6.9% | #1,095 of 2,339 |
| 10Fayette County, WV | 50 | 18 | 11.3 | $658K | −5.6% | #1,149 of 2,339 |
| 11Brooke County, WV | 49 | 10 | 10.3 | $760K | −6.0% | #1,213 of 2,339 |
| 12Wayne County, WV | 49 | 18 | 11.4 | $684K | −4.0% | #1,214 of 2,339 |
| 13Wyoming County, WV | 47 | 6 | 7.4 | $929K | −7.1% | #1,304 of 2,339 |
| 14Barbour County, WV | 45 | 8 | 13.0 | $554K | −0.3% | #1,412 of 2,339 |
| 15Lincoln County, WV | 43 | 8 | 10.4 | $675K | −5.8% | #1,502 of 2,339 |
| 16Summers County, WV | 43 | 5 | 10.7 | $634K | −3.3% | #1,503 of 2,339 |
| 17McDowell County, WV | 41 | 6 | 9.3 | $645K | −10.9% | #1,576 of 2,339 |
| 18Monroe County, WV | 40 | 7 | 15.2 | $494K | +0.8% | #1,629 of 2,339 |
| 19Marion County, WV | 40 | 48 | 20.6 | $404K | −1.2% | #1,641 of 2,339 |
| 20Mingo County, WV | 39 | 10 | 10.7 | $610K | −8.7% | #1,665 of 2,339 |
| 21Hancock County, WV | 37 | 23 | 17.9 | $445K | −4.5% | #1,771 of 2,339 |
| 22Cabell County, WV | 37 | 75 | 19.1 | $410K | −3.2% | #1,778 of 2,339 |
| 23Kanawha County, WV | 37 | 154 | 20.1 | $401K | −4.3% | #1,780 of 2,339 |
| 24Jackson County, WV | 36 | 24 | 20.8 | $376K | −1.0% | #1,837 of 2,339 |
| 25Logan County, WV | 35 | 18 | 14.1 | $520K | −6.6% | #1,863 of 2,339 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Lewis County, WV | 35 | 11 | 15.8 | $505K | −3.7% | #1,864 of 2,339 |
| 27Marshall County, WV | 35 | 22 | 17.6 | $443K | −4.4% | #1,865 of 2,339 |
| 28Upshur County, WV | 34 | 17 | 17.8 | $432K | −0.3% | #1,896 of 2,339 |
| 29Monongalia County, WV | 34 | 113 | 25.3 | $345K | +2.0% | #1,916 of 2,339 |
| 30Hardy County, WV | 30 | 11 | 18.5 | $403K | +0.7% | #2,014 of 2,339 |
| 31Nicholas County, WV | 29 | 16 | 16.9 | $446K | −2.9% | #2,041 of 2,339 |
| 32Mason County, WV | 25 | 18 | 17.6 | $422K | −2.7% | #2,127 of 2,339 |
| 33Raleigh County, WV | 24 | 63 | 21.7 | $342K | −3.5% | #2,147 of 2,339 |
| 34Mercer County, WV | 24 | 57 | 23.5 | $321K | −3.4% | #2,149 of 2,339 |
| 35Wetzel County, WV | 23 | 12 | 19.6 | $395K | −4.6% | #2,156 of 2,339 |
| 36Grant County, WV | 23 | 9 | 20.5 | $378K | +0.4% | #2,157 of 2,339 |
| 37Harrison County, WV | 23 | 68 | 25.8 | $318K | −2.5% | #2,166 of 2,339 |
| 38Wood County, WV | 20 | 88 | 24.6 | $322K | −2.1% | #2,220 of 2,339 |
| 39Greenbrier County, WV | 20 | 41 | 27.7 | $260K | −4.0% | #2,228 of 2,339 |
| 40Randolph County, WV | 19 | 26 | 24.3 | $315K | −3.6% | #2,240 of 2,339 |
| 41Ohio County, WV | 13 | 45 | 24.5 | $330K | −4.4% | #2,290 of 2,339 |
| 42Roane County, WV | 9 | 12 | 21.0 | $332K | −4.8% | #2,314 of 2,339 |
| 43Braxton County, WV | 6 | 12 | 25.1 | $285K | −4.1% | #2,330 of 2,339 |
| Ritchie County, WV | Not scored | 3 | 8.9 | $823K | −4.6% | |
| Webster County, WV | Not scored | 4 | 13.8 | $495K | −7.1% | |
| Tyler County, WV | Not scored | 6 | 18.2 | $446K | −5.0% | |
| Clay County, WV | Not scored | 2 | 6.7 | $1M | −5.9% | |
| Pocahontas County, WV | Not scored | 3 | 9.4 | $725K | −3.3% | |
| Doddridge County, WV | Not scored | 3 | 11.7 | $704K | −1.9% | |
| Pleasants County, WV | Not scored | 3 | 10.8 | $749K | −4.1% | |
| Gilmer County, WV | Not scored | 1 | 4.4 | $1.6M | −4.2% | |
| Tucker County, WV | Not scored | 5 | 17.6 | $441K | −3.1% | |
| Calhoun County, WV | Not scored | 2 | 7.9 | $865K | −3.6% | |
| Pendleton County, WV | Not scored | 6 | 25.6 | $298K | −4.9% | |
| Wirt County, WV | Not scored | 1 | 4.9 | $1.5M | −5.9% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in West Virginia?
West Virginia has 1,301 hair salons on map listings as of September 2026. 284 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 277 businesses with payroll classed as beauty salons in 2023, up 4.9% from 2019. Official counts list 3,188 one-person businesses without payroll.
How much do households in West Virginia spend on personal care products and services?
About $584.1M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 1,301 hair salons on map listings, it comes to $449K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for hair salons?
West Virginia has 17.9 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $449K, 4% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, West Virginia would have about 1,357, against 1,301 on map listings. There is one business with payroll in the industry for every 2,631 households, against one for every 1,535 across the U.S. The official count rose 4.9% from 2019 to 2023, against +6.0% for the U.S.
Which market in West Virginia has the highest market score for hair salons?
Among 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 68 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 40 (lower middle). Among 43 scored counties in West Virginia, Jefferson County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 38 for hair salons (lower middle), #43 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
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Top markets for hair salons across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Salons, barbers and spas2,429 listings
- Barbershops315 listings
- Nail salons299 listings
- Spas and skin care489 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.