Beauty and personal care · County · Missouri
Hair salons in Audrain County, MO
The hair salons in Audrain County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #436 of 2,339 scored counties
#21 of 81 scored counties in Missouri
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $7.9M
- On personal care products and services · $856 a household
- Spending per listing
- $789K
- 83% above the U.S.
- Listings per 10k households
- 10.8
- 54% below the U.S.
- Population, 2025
- 24,528
- −1.0% since 2020
See the hair salons around any address in Audrain County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Audrain County comes to about $7.9M a year: $856 per household, 15% below the U.S. average. Spread across 10 hair salons, that is $789K per salon, 83% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 10 hair salons on map listings in Audrain County as of September 2026. One of them (10%) is a chain location, against 14% across the U.S. Per 10,000 households, that is 10.8, 54% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Audrain County was 3 in 2023. That is one for every 3,073 households, against one for every 1,535 across the U.S. Official counts list 52 one-person businesses without payroll.
Population estimates put the population change in Audrain County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. The Groundwork market score for hair salons in Audrain County is 65 (upper middle), #436 of 2,339 scored counties and #21 of 81 scored counties in Missouri. That puts it in the top quarter of counties.
How Audrain County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Audrain County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 21.0 | 23.4 |
| Spending per listing | $789K | $463K | $430K |
| Households per official establishment | 3,073 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | −1.0% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $856 | $970 | $1,005 |
| Median household income | $59,448 | $70,702 | $80,734 |
| Groundwork market score | 65 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $123K
- One-person businesses, 2023
- 52Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Audrain County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Audrain County
- Population, 2025 estimate
- 24,528−1.0% since 2020
- Households
- 9,219
- Median age
- 40.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 692 sq. mi.
- People per square mile
- 35
- Median household income
- $59,448+34.3% vs. 2015–2019, before inflation
- Average household income
- $71,893
- Median home value
- $143,100
- Jobs located here
- 8,235
- Daytime population
- 22,988Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Audrain County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Audrain County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 24 | 10.5 | $977K | +11.4% | #5 of 2,339 |
| 2Callaway County, MO | 83 | 21 | 12.7 | $744K | +3.2% | #52 of 2,339 |
| 3Cass County, MO | 83 | 75 | 17.4 | $611K | +7.1% | #55 of 2,339 |
| 4Warren County, MO | 80 | 19 | 13.7 | $743K | +9.2% | #76 of 2,339 |
| 5Jefferson County, MO | 79 | 133 | 15.1 | $676K | +2.7% | #93 of 2,339 |
| 6Newton County, MO | 78 | 30 | 13.6 | $682K | +6.1% | #101 of 2,339 |
| 7Osage County, MO | 76 | 8 | 15.1 | $640K | +2.7% | #139 of 2,339 |
| 8Platte County, MO | 75 | 68 | 15.5 | $733K | +6.7% | #154 of 2,339 |
| 9Christian County, MO | 75 | 68 | 19.4 | $527K | +8.3% | #163 of 2,339 |
| 10St. Charles County, MO | 74 | 295 | 18.3 | $641K | +4.9% | #178 of 2,339 |
| 21Audrain County, MO | 65 | 10 | 10.8 | $789K | −1.0% | #436 of 2,339 |
Other business types in Audrain County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Audrain County, MO?
As of September 2026, map listings count 10 hair salons in Audrain County. One of them (10%) is a chain location. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts also show 52 one-person businesses without payroll.
How much do households in Audrain County, MO spend on personal care products and services?
About $7.9M a year, or $856 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 10 hair salons on map listings, it comes to $789K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,219 households in Audrain County and national spending patterns by income.
How does Audrain County, MO compare with the U.S. for hair salons?
Audrain County has 10.8 hair salons per 10,000 households, 54% below the U.S. rate of 23.4. Spending per salon is $789K, 83% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Audrain County would have about 18, against 10 on map listings. There is one business with payroll in the industry for every 3,073 households, against one for every 1,535 across the U.S.
How fast is Audrain County, MO growing?
Population estimates put Audrain County at 24,528 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,219 households. Median household income in Audrain County is $59,448, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Audrain County scores 65 for hair salons (upper middle), #436 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Audrain County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Audrain County
Screening a site or an acquisition in Audrain County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.