Market rankings · Oregon
Hair salons in Oregon
Markets across Oregon ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.
- Listings
- 3,555
- 480 chain locations (14%)
- Official establishments
- 800
- −3.1% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 20.7
- 12% below the U.S.
- Spending per listing
- $501K
- 16% above the U.S.
- Rank among states
- #7 of 51
- Market score 66 · Upper middle
A site report maps the hair salons on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,555 hair salons in Oregon. 480 of them (14%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 20.7, 12% below the U.S. rate of 23.4.
At $1,036 per household (3% above the U.S. average), households in Oregon spend about $1.8B a year on personal care products and services. That is about $501K of household spending for each salon on map listings, 16% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 800 businesses with payroll classed as beauty salons in Oregon in 2023, down 3.1% from 2019. That is one for every 2,148 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 56 SBA-backed loans worth $8.9M have gone to businesses classed as beauty salons in Oregon.
Among the 50 states and DC, Oregon ranks #7 for hair salons, with a Groundwork market score of 66 (upper middle). Of the 8 scored metro areas in or partly in Oregon, the Corvallis metro area scores highest (81). Of the 12 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest (73).
Every market in Oregon for hair salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corvallis, OR | 81 | 53 | 13.8 | $734K | +4.4% | #4 of 387 |
| 2Portland-Vancouver-Hillsboro, OR-WA | 66 | 2,122 | 21.0 | $535K | +1.0% | #51 of 387 |
| 3Salem, OR | 65 | 344 | 21.5 | $464K | +2.7% | #59 of 387 |
| 4Bend, OR | 63 | 261 | 25.0 | $432K | +7.0% | #76 of 387 |
| 5Albany, OR | 62 | 105 | 20.7 | $454K | +3.0% | #82 of 387 |
| 6Eugene-Springfield, OR | 58 | 308 | 19.2 | $489K | −0.7% | #118 of 387 |
| 7Medford, OR | 54 | 201 | 21.8 | $439K | −0.9% | #145 of 387 |
| 8Grants Pass, OR | 51 | 79 | 21.5 | $417K | −0.4% | #173 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 73 | 53 | 16.0 | $574K | +1.8% | #38 of 538 |
| 2Roseburg, OR | 72 | 83 | 17.5 | $505K | +0.6% | #46 of 538 |
| 3Coos Bay-North Bend, OR | 71 | 44 | 15.3 | $579K | −1.5% | #49 of 538 |
| 4Ontario, OR-ID | 70 | 40 | 20.0 | $436K | +5.0% | #57 of 538 |
| 5Baker City, OR | 68 | 6 | 8.2 | $1.1M | −0.4% | #68 of 538 |
| 6Newport, OR | 66 | 45 | 19.5 | $460K | +0.3% | #86 of 538 |
| 7Klamath Falls, OR | 56 | 63 | 21.7 | $393K | +0.9% | #204 of 538 |
| 8Brookings, OR | 55 | 20 | 17.9 | $505K | −3.8% | #210 of 538 |
| 9Astoria, OR | 55 | 47 | 26.1 | $365K | −0.6% | #221 of 538 |
| 10La Grande, OR | 54 | 22 | 20.2 | $450K | −1.0% | #228 of 538 |
| 11The Dalles, OR | 45 | 20 | 18.9 | $475K | −1.1% | #323 of 538 |
| 12Hood River, OR | 42 | 30 | 33.6 | $329K | −0.7% | #362 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 87 | 22 | 10.5 | $965K | +2.6% | #24 of 2,339 |
| 2Jefferson County, OR | 80 | 13 | 14.7 | $651K | +4.7% | #78 of 2,339 |
| 3Crook County, OR | 80 | 21 | 19.5 | $522K | +10.6% | #82 of 2,339 |
| 4Benton County, OR | 79 | 53 | 13.8 | $734K | +4.4% | #91 of 2,339 |
| 5Polk County, OR | 77 | 47 | 14.2 | $727K | +2.3% | #117 of 2,339 |
| 6Yamhill County, OR | 74 | 73 | 18.6 | $562K | +2.2% | #188 of 2,339 |
| 7Morrow County, OR | 70 | 7 | 16.2 | $573K | +3.1% | #287 of 2,339 |
| 8Washington County, OR | 69 | 445 | 18.9 | $627K | +1.8% | #315 of 2,339 |
| 9Coos County, OR | 66 | 44 | 15.3 | $579K | −1.5% | #418 of 2,339 |
| 10Clackamas County, OR | 66 | 329 | 20.1 | $578K | +0.9% | #419 of 2,339 |
| 11Umatilla County, OR | 66 | 46 | 16.0 | $574K | +1.5% | #420 of 2,339 |
| 12Baker County, OR | 64 | 6 | 8.2 | $1.1M | −0.4% | #470 of 2,339 |
| 13Douglas County, OR | 64 | 83 | 17.5 | $505K | +0.6% | #501 of 2,339 |
| 14Linn County, OR | 63 | 105 | 20.7 | $454K | +3.0% | #554 of 2,339 |
| 15Lincoln County, OR | 60 | 45 | 19.5 | $460K | +0.3% | #689 of 2,339 |
| 16Marion County, OR | 59 | 297 | 23.4 | $422K | +2.7% | #753 of 2,339 |
| 17Lane County, OR | 57 | 308 | 19.2 | $489K | −0.7% | #824 of 2,339 |
| 18Malheur County, OR | 56 | 17 | 16.5 | $504K | +1.9% | #869 of 2,339 |
| 19Jackson County, OR | 55 | 201 | 21.8 | $439K | −0.9% | #926 of 2,339 |
| 20Deschutes County, OR | 55 | 227 | 26.7 | $411K | +6.8% | #933 of 2,339 |
| 21Tillamook County, OR | 54 | 22 | 18.4 | $499K | −0.3% | #956 of 2,339 |
| 22Josephine County, OR | 54 | 79 | 21.5 | $417K | −0.4% | #980 of 2,339 |
| 23Union County, OR | 51 | 22 | 20.2 | $450K | −1.0% | #1,119 of 2,339 |
| 24Klamath County, OR | 51 | 63 | 21.7 | $393K | +0.9% | #1,132 of 2,339 |
| 25Clatsop County, OR | 51 | 47 | 26.1 | $365K | −0.6% | #1,139 of 2,339 |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Curry County, OR | 47 | 20 | 17.9 | $505K | −3.8% | #1,311 of 2,339 |
| 27Multnomah County, OR | 46 | 837 | 23.9 | $453K | −2.6% | #1,372 of 2,339 |
| 28Hood River County, OR | 43 | 30 | 33.6 | $329K | −0.7% | #1,534 of 2,339 |
| 29Wasco County, OR | 42 | 20 | 18.9 | $475K | −1.1% | #1,545 of 2,339 |
| Lake County, OR | Not scored | 5 | 14.4 | $576K | +0.2% | |
| Wallowa County, OR | Not scored | 9 | 26.6 | $339K | +2.6% | |
| Harney County, OR | Not scored | 4 | 12.8 | $671K | −1.7% | |
| Grant County, OR | Not scored | 6 | 17.4 | $493K | −2.3% | |
| Gilliam County, OR | Not scored | 1 | 11.4 | $773K | −2.1% | |
| Sherman County, OR | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Wheeler County, OR | Not scored | 1 | 14.2 | $598K | +0.8% |
Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many hair salons are in Oregon?
There are 3,555 hair salons on map listings in Oregon as of September 2026. 480 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 800 businesses with payroll classed as beauty salons in 2023, down 3.1% from 2019. Official counts also show 8,398 one-person businesses without payroll.
How much do households in Oregon spend on personal care products and services?
About $1.8B a year, or $1,036 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 3,555 hair salons on map listings, it comes to $501K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for hair salons?
Oregon has 20.7 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $501K, 16% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Oregon would have about 4,138, against 3,555 on map listings. There is one business with payroll in the industry for every 2,148 households, against one for every 1,535 across the U.S. The official count fell 3.1% from 2019 to 2023, against +6.0% for the U.S.
Which market in Oregon has the highest market score for hair salons?
Among 8 scored metro areas in or partly in Oregon, the Corvallis metro area scores highest, at 81 (high). Among 12 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest, at 73 (upper middle). Among 29 scored counties in Oregon, Columbia County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 66 for hair salons (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Hair salons in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for hair salons across the U.S. · All business types in Oregon
Related business types in Oregon
- Salons, barbers and spas6,990 listings
- Barbershops648 listings
- Nail salons745 listings
- Spas and skin care1,885 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.