Beauty and personal care · Small-town market · Missouri
Hair salons in the Fort Leonard Wood, MO area
The hair salons in the Fort Leonard Wood, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #235 of 538 scored small-town markets
#6 of 17 scored small-town markets based in Missouri
- Listings
- 43
- 6 chain locations (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $15.1M
- On personal care products and services · $897 a household
- Spending per listing
- $351K
- 18% below the U.S.
- Listings per 10k households
- 25.5
- 9% above the U.S.
- Population, 2025
- 54,442
- +0.8% since 2020
See the hair salons around any address in the Fort Leonard Wood area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $897 per household (11% below the U.S. average), households in the Fort Leonard Wood area spend about $15.1M a year on personal care products and services. That works out to $351K per salon, 18% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 43 hair salons on map listings in the Fort Leonard Wood area as of September 2026. 6 of them (14%) are chain locations, against 14% across the U.S. That comes to 25.5 for every 10,000 households, 9% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Fort Leonard Wood area was 3 in 2023. That is one for every 5,617 households, against one for every 1,535 across the U.S. Official counts also show 91 one-person businesses without payroll.
Population estimates show the Fort Leonard Wood area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). The Fort Leonard Wood area scores 54 (upper middle) on the Groundwork market score for hair salons, ranking #235 of 538 scored small-town markets and #6 of 17 scored small-town markets based in Missouri.
How the Fort Leonard Wood area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Leonard Wood area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.5 | 21.0 | 23.4 |
| Spending per listing | $351K | $463K | $430K |
| Households per official establishment | 5,617 | 2,029 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.0% |
| Population growth, 2020–2025 | +0.8% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $897 | $970 | $1,005 |
| Median household income | $64,466 | $70,702 | $80,734 |
| Groundwork market score | 54 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $321K
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 436 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Fort Leonard Wood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Leonard Wood area
- Population, 2025 estimate
- 54,442+0.8% since 2020
- Households
- 16,851
- Median age
- 30.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 547 sq. mi.
- People per square mile
- 98
- Median household income
- $64,466+20.5% vs. 2015–2019, before inflation
- Average household income
- $80,072
- Median home value
- $189,800
- Jobs located here
- 9,976
- Daytime population
- 49,673Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Leonard Wood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for hair salons, numbered among those based in Missouri (a market based in another state is listed without a number), with the Fort Leonard Wood area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 37 | 17.5 | $525K | +4.9% | #25 of 538 |
| 2Farmington, MO | 69 | 47 | 18.9 | $455K | +2.1% | #66 of 538 |
| 3Mexico, MO | 64 | 10 | 10.8 | $789K | −1.0% | #101 of 538 |
| 4Hannibal, MO | 64 | 28 | 18.3 | $482K | +0.4% | #111 of 538 |
| 5Sikeston, MO | 60 | 34 | 17.2 | $504K | −0.3% | #150 of 538 |
| Quincy, IL-MO | 57 | 57 | 18.3 | $497K | −2.0% | #184 of 538 |
| 6Fort Leonard Wood, MO | 54 | 43 | 25.5 | $351K | +0.8% | #235 of 538 |
| 7Rolla, MO | 52 | 40 | 23.1 | $377K | +1.6% | #258 of 538 |
| 8Marshall, MO | 49 | 16 | 19.9 | $432K | −0.3% | #283 of 538 |
| 9Lebanon, MO | 49 | 33 | 22.7 | $363K | +2.5% | #287 of 538 |
Other business types in the Fort Leonard Wood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons54
- Barbershops34
- Nail salons69
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Fort Leonard Wood, MO area?
As of September 2026, map listings count 43 hair salons in the Fort Leonard Wood area. 6 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Another 91 one-person businesses have no payroll, by official counts.
How much do households in the Fort Leonard Wood, MO area spend on personal care products and services?
About $15.1M a year, or $897 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 43 hair salons on map listings, it comes to $351K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 16,851 households in the Fort Leonard Wood area and national spending patterns by income.
How does the Fort Leonard Wood, MO area compare with the U.S. for hair salons?
The Fort Leonard Wood area has 25.5 hair salons per 10,000 households, 9% above the U.S. rate of 23.4. Spending per salon is $351K, 18% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Fort Leonard Wood area would have about 35, against 43 on map listings. There is one business with payroll in the industry for every 5,617 households, against one for every 1,535 across the U.S.
How fast is the Fort Leonard Wood, MO area growing?
Population estimates put the Fort Leonard Wood area at 54,442 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 16,851 households. Median household income in the Fort Leonard Wood area is $64,466, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Leonard Wood area scores 54 for hair salons (upper middle), #235 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Leonard Wood area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Fort Leonard Wood area
Screening a site or an acquisition in the Fort Leonard Wood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.