Groundwork

Beauty and personal care · County · Missouri

Hair salons in Miller County, MO

Competitor counts, household spending and official business counts for hair salons in Miller County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,536 of 2,339 scored counties
#58 of 81 scored counties in Missouri

Listings
26
4 chain locations (15%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$8.5M
On personal care products and services · $858 a household
Spending per listing
$325K
24% below the U.S.
Listings per 10k households
26.4
13% above the U.S.
Population, 2025
25,817
+4.2% since 2020

See the hair salons around any address in Miller County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Miller County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Miller County spend about $8.5M a year on personal care products and services, or $858 per household, 15% below the U.S. average. That works out to $325K per salon, 24% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Miller County has 26 hair salons on map listings as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. That comes to 26.4 for every 10,000 households, 13% above the U.S. rate of 23.4.

Official counts show 4 businesses with payroll classed as beauty salons in Miller County in 2023. That is one for every 2,464 households, against one for every 1,535 across the U.S. Another 55 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Miller County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Miller County scores 43 (lower middle) on the Groundwork market score for hair salons, ranking #1,536 of 2,339 scored counties and #58 of 81 scored counties in Missouri.

How Miller County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Miller County, MO compared with Missouri and the U.S.
MeasureMiller CountyMissouriU.S.
Listings per 10k households26.421.023.4
Spending per listing$325K$463K$430K
Households per official establishment2,4642,0291,535
Official establishment growth, 2019–2023n/a+1.0%+6.0%
Population growth, 2020–2025+4.2%+1.9%+3.1%
Spending per household on personal care products and services$858$970$1,005
Median household income$56,736$70,702$80,734
Groundwork market score4353

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
20
Annual payroll, 2023
$866K
One-person businesses, 2023
55Businesses with no payroll
Map listings, September 2026
264 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Miller County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Miller County

Population, 2025 estimate
25,817+4.2% since 2020
Households
9,857
Median age
41.6
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
593 sq. mi.
People per square mile
43
Median household income
$56,736+20.3% vs. 2015–2019, before inflation
Average household income
$74,753
Median home value
$192,600
Jobs located here
7,939
Daytime population
22,607Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Miller County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Miller County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for hair salons, numbered among those based in Missouri, with Miller County marked.

Top counties in Missouri

Counties in Missouri ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO922410.5$977K+11.4%#5 of 2,339
2Callaway County, MO832112.7$744K+3.2%#52 of 2,339
3Cass County, MO837517.4$611K+7.1%#55 of 2,339
4Warren County, MO801913.7$743K+9.2%#76 of 2,339
5Jefferson County, MO7913315.1$676K+2.7%#93 of 2,339
6Newton County, MO783013.6$682K+6.1%#101 of 2,339
7Osage County, MO76815.1$640K+2.7%#139 of 2,339
8Platte County, MO756815.5$733K+6.7%#154 of 2,339
9Christian County, MO756819.4$527K+8.3%#163 of 2,339
10St. Charles County, MO7429518.3$641K+4.9%#178 of 2,339
58Miller County, MO432626.4$325K+4.2%#1,536 of 2,339

Other business types in Miller County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Miller County, MO?

Map listings as of September 2026 show 26 hair salons in Miller County. 4 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 55 one-person businesses without payroll.

How much do households in Miller County, MO spend on personal care products and services?

About $8.5M a year, or $858 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 26 hair salons on map listings, it comes to $325K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,857 households in Miller County and national spending patterns by income.

How does Miller County, MO compare with the U.S. for hair salons?

Miller County has 26.4 hair salons per 10,000 households, 13% above the U.S. rate of 23.4. Spending per salon is $325K, 24% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Miller County would have about 20, against 26 on map listings. There is one business with payroll in the industry for every 2,464 households, against one for every 1,535 across the U.S.

How fast is Miller County, MO growing?

Population estimates put Miller County at 25,817 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 9,857 households. Median household income in Miller County is $56,736, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Miller County scores 43 for hair salons (lower middle), #1,536 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Miller County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Miller County

Screening a site or an acquisition in Miller County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Miller County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.