Beauty and personal care · Metro area · Georgia
Salons, barbers and spas in the Hinesville, GA metro area
The salons, barbers and spas in the Hinesville, GA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #199 of 387 scored metro areas
#2 of 14 scored metro areas based in Georgia
- Listings
- 130
- 19 chain locations (15%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $23.7M
- On personal care products and services · $787 a household
- Spending per listing
- $183K
- 14% below the U.S.
- Listings per 10k households
- 43.1
- 9% below the U.S.
- Population, 2025
- 91,870
- +12.6% since 2020
See the salons, barbers and spas around any address in the Hinesville metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Hinesville metro area comes to about $23.7M a year: $787 per household, 22% below the U.S. average. That is about $183K of household spending for each business on map listings, 14% below the U.S. figure of $213K.
There are 130 salons, barbers and spas on map listings in the Hinesville metro area as of September 2026. 19 of them (15%) are chain locations, against 15% across the U.S. That is 43.1 per 10,000 households, 9% below the U.S. rate of 47.2.
In 2023, official counts showed 18 businesses with payroll in the Hinesville metro area classed as personal care services. That is one for every 1,676 households, against one for every 804 across the U.S. Another 583 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as personal care services in the Hinesville metro area.
Population estimates put the population change in the Hinesville metro area from 2020 to 2025 at +12.6%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Hinesville metro area is 50 (upper middle), #199 of 387 scored metro areas and #2 of 14 scored metro areas based in Georgia.
How the Hinesville metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hinesville metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.1 | 57.8 | 47.2 |
| Spending per listing | $183K | $160K | $213K |
| Households per official establishment | 1,676 | 853 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.9% | +14.1% |
| Population growth, 2020–2025 | +12.6% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $787 | $926 | $1,005 |
| Median household income | $61,709 | $77,353 | $80,734 |
| Groundwork market score | 50 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 51
- Annual payroll, 2023
- $973K
- One-person businesses, 2023
- 583Businesses with no payroll
- Map listings, September 2026
- 13019 chain locations
- Listings at the U.S. rate for this spending
- 112The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as personal care services in the Hinesville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hinesville metro area
- Population, 2025 estimate
- 91,870+12.6% since 2020
- Households
- 30,160
- Median age
- 31.6
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.9
- Land area
- 917 sq. mi.
- People per square mile
- 94
- Median household income
- $61,709+23.0% vs. 2015–2019, before inflation
- Average household income
- $74,391
- Median home value
- $204,500
- Jobs located here
- 17,128
- Daytime population
- 75,511Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hinesville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for salons, barbers and spas, numbered among those based in Georgia (a market based in another state is listed without a number), with the Hinesville metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 51 | 219 | 42.1 | $197K | +3.5% | #188 of 387 |
| 2Hinesville, GA | 50 | 130 | 43.1 | $183K | +12.6% | #199 of 387 |
| Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 3Warner Robins, GA | 46 | 414 | 55.6 | $162K | +8.2% | #244 of 387 |
| 4Gainesville, GA | 44 | 334 | 45.4 | $208K | +11.4% | #257 of 387 |
| 5Rome, GA | 42 | 168 | 45.6 | $184K | +2.8% | #279 of 387 |
| 6Athens-Clarke County, GA | 41 | 350 | 40.6 | $211K | +3.9% | #287 of 387 |
| 7Macon-Bibb County, GA | 39 | 393 | 44.4 | $183K | +2.1% | #306 of 387 |
| 8Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 9Brunswick-St. Simons, GA | 36 | 225 | 47.7 | $179K | +4.4% | #328 of 387 |
Other business types in the Hinesville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons44
- Barbershops31
- Nail salons47
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Hinesville, GA metro area?
As of September 2026, map listings count 130 salons, barbers and spas in the Hinesville metro area. 19 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Official counts list 583 one-person businesses without payroll.
How much do households in the Hinesville, GA metro area spend on personal care products and services?
About $23.7M a year, or $787 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 130 salons, barbers and spas on map listings, it comes to $183K per business. It is estimated from the incomes of the 30,160 households in the Hinesville metro area and national spending patterns by income.
How does the Hinesville, GA metro area compare with the U.S. for salons, barbers and spas?
The Hinesville metro area has 43.1 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $183K, 14% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Hinesville metro area would have about 112, against 130 on map listings. There is one business with payroll in the industry for every 1,676 households, against one for every 804 across the U.S.
How fast is the Hinesville, GA metro area growing?
Population estimates put the Hinesville metro area at 91,870 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 30,160 households. The median household income in the Hinesville metro area is $61,709 a year, 24% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hinesville metro area scores 50 for salons, barbers and spas (upper middle), #199 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hinesville metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Hinesville metro area
Screening a site or an acquisition in the Hinesville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.