Beauty and personal care · Small-town market · Georgia
Salons, barbers and spas in the Toccoa, GA area
The salons, barbers and spas in the Toccoa, GA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #139 of 538 scored small-town markets
#1 of 23 scored small-town markets based in Georgia
- Listings
- 32
- 6 chain locations (19%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $745 a household
- Spending per listing
- $245K
- 15% above the U.S.
- Listings per 10k households
- 30.4
- 36% below the U.S.
- Population, 2025
- 27,854
- +3.8% since 2020
See the salons, barbers and spas around any address in the Toccoa area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Toccoa area comes to about $7.8M a year: $745 per household, 26% below the U.S. average. That is about $245K of household spending for each business on map listings, 15% above the U.S. figure of $213K.
There are 32 salons, barbers and spas on map listings in the Toccoa area as of September 2026. Of those, 6 are chain locations, or 19%, against 15% across the U.S. That is 30.4 per 10,000 households, 36% below the U.S. rate of 47.2.
Official counts show 3 businesses with payroll classed as personal care services in the Toccoa area in 2023. That is one for every 3,508 households, against one for every 804 across the U.S. Another 91 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Toccoa area grew 3.8%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Toccoa area is 61 (upper middle), #139 of 538 scored small-town markets and #1 of 23 scored small-town markets based in Georgia.
How the Toccoa area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Toccoa area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.4 | 57.8 | 47.2 |
| Spending per listing | $245K | $160K | $213K |
| Households per official establishment | 3,508 | 853 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.9% | +14.1% |
| Population growth, 2020–2025 | +3.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $745 | $926 | $1,005 |
| Median household income | $54,754 | $77,353 | $80,734 |
| Groundwork market score | 61 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $263K
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 326 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Toccoa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Toccoa area
- Population, 2025 estimate
- 27,854+3.8% since 2020
- Households
- 10,524
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 179 sq. mi.
- People per square mile
- 151
- Median household income
- $54,754+16.1% vs. 2015–2019, before inflation
- Average household income
- $69,096
- Median home value
- $175,300
- Jobs located here
- 8,300
- Daytime population
- 22,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Toccoa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for salons, barbers and spas, numbered among those based in Georgia, with the Toccoa area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Toccoa, GA | 61 | 32 | 30.4 | $245K | +3.8% | #139 of 538 |
| 2Cedartown, GA | 58 | 61 | 38.4 | $206K | +6.0% | #172 of 538 |
| 3Jefferson, GA | 54 | 127 | 44.7 | $219K | +29.3% | #226 of 538 |
| 4Kingsland, GA | 53 | 73 | 33.7 | $260K | +9.5% | #232 of 538 |
| 5Jesup, GA | 53 | 41 | 37.1 | $202K | +7.8% | #236 of 538 |
| 6Moultrie, GA | 50 | 58 | 34.5 | $218K | +3.3% | #276 of 538 |
| 7Thomaston, GA | 49 | 31 | 29.3 | $265K | +2.7% | #280 of 538 |
| 8Thomasville, GA | 48 | 120 | 41.7 | $192K | +1.3% | #303 of 538 |
| 9LaGrange, GA-AL | 47 | 178 | 44.1 | $176K | +3.0% | #320 of 538 |
| 10Douglas, GA | 45 | 68 | 36.6 | $199K | +2.9% | #338 of 538 |
Other business types in the Toccoa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons48
- Barbershops
- Nail salons
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Toccoa, GA area?
As of September 2026, map listings count 32 salons, barbers and spas in the Toccoa area. 6 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 91 one-person businesses without payroll.
How much do households in the Toccoa, GA area spend on personal care products and services?
About $7.8M a year, or $745 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 32 salons, barbers and spas on map listings, it comes to $245K per business. It is estimated from the incomes of the 10,524 households in the Toccoa area and national spending patterns by income.
How does the Toccoa, GA area compare with the U.S. for salons, barbers and spas?
The Toccoa area has 30.4 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $245K, 15% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Toccoa area would have about 37, against 32 on map listings. There is one business with payroll in the industry for every 3,508 households, against one for every 804 across the U.S.
How fast is the Toccoa, GA area growing?
Population estimates put the Toccoa area at 27,854 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 10,524 households. The median household income in the Toccoa area is $54,754 a year, 32% below the U.S. median of $80,734. That rose 16.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Toccoa area scores 61 for salons, barbers and spas (upper middle), #139 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Toccoa area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Toccoa area
Screening a site or an acquisition in the Toccoa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.