Groundwork

Beauty and personal care · County · Georgia

Salons, barbers and spas in Cobb County, GA

Competitor counts, household spending and official business counts for salons, barbers and spas in Cobb County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,928 of 2,385 scored counties
#85 of 121 scored counties in Georgia

Listings
2,092
297 chain locations (14%)
Official establishments
477
+21.7% since 2019
Household spending a year
$317.5M
On personal care products and services · $1,074 a household
Spending per listing
$152K
29% below the U.S.
Listings per 10k households
70.7
50% above the U.S.
Population, 2025
793,345
+3.5% since 2020

See the salons, barbers and spas around any address in Cobb County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in Cobb County is 36 (lower middle), #1,928 of 2,385 scored counties and #85 of 121 scored counties in Georgia. That puts it in the bottom quarter of counties.

Households in Cobb County spend about $317.5M a year on personal care products and services, or $1,074 per household, 7% above the U.S. average. Spread across 2,092 salons, barbers and spas, that is $152K per business, 29% below the U.S. figure of $213K.

There are 2,092 salons, barbers and spas on map listings in Cobb County as of September 2026. 297 of them (14%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 70.7, 50% above the U.S. rate of 47.2.

Official counts show 477 businesses with payroll classed as personal care services in Cobb County in 2023, up 21.7% from 2019. That is one for every 620 households, against one for every 804 across the U.S. Since fiscal 2022, 30 SBA-backed loans worth $16.5M have gone to businesses classed as personal care services in Cobb County. Between 2020 and 2025, the population of Cobb County grew 3.5%, in step with the U.S. (+3.1%).

How Cobb County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Cobb County, GA compared with Georgia and the U.S.
MeasureCobb CountyGeorgiaU.S.
Listings per 10k households70.757.847.2
Spending per listing$152K$160K$213K
Households per official establishment620853804
Official establishment growth, 2019–2023+21.7%+24.9%+14.1%
Population growth, 2020–2025+3.5%+5.3%+3.1%
Spending per household on personal care products and services$1,074$926$1,005
Median household income$102,738$77,353$80,734
Groundwork market score3631

Official counts and lending

Businesses

Official establishments, 2019 to 2023
392 → 477+21.7% over the period
Employees, 2023
1,926
Annual payroll, 2023
$62.8M
One-person businesses, 2023
4,969Businesses with no payroll
Map listings, September 2026
2,092297 chain locations
Listings at the U.S. rate for this spending
1,493The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
30
Amount
$16.5M

SBA-backed loans to businesses classed as personal care services in Cobb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cobb County

Population, 2025 estimate
793,345+3.5% since 2020
Households
295,714
Median age
38.7
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
340 sq. mi.
People per square mile
2,282
Median household income
$102,738+31.8% vs. 2015–2019, before inflation
Average household income
$136,477
Median home value
$407,200
Jobs located here
414,080
Daytime population
823,370Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cobb County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Cobb County marked.

Top counties in Georgia

Counties in Georgia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harris County, GA931813.8$743K+6.8%#4 of 2,385
2Monroe County, GA853028.4$337K+14.1%#38 of 2,385
3Oglethorpe County, GA78814.8$589K+10.4%#99 of 2,385
4Long County, GA78914.6$541K+32.6%#101 of 2,385
5Madison County, GA771513.3$606K+8.8%#114 of 2,385
6Lee County, GA763226.0$360K+2.9%#144 of 2,385
7Haralson County, GA763428.9$300K+10.0%#155 of 2,385
8Walker County, GA755219.7$404K+3.7%#168 of 2,385
9Jasper County, GA741423.5$357K+20.2%#184 of 2,385
10Heard County, GA73818.6$443K+6.2%#206 of 2,385
85Cobb County, GA362,09270.7$152K+3.5%#1,928 of 2,385

Other business types in Cobb County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Cobb County, GA?

As of September 2026, map listings count 2,092 salons, barbers and spas in Cobb County. 297 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 477 businesses with payroll classed as personal care services in 2023, up 21.7% from 2019. Another 4,969 one-person businesses have no payroll, by official counts.

How much do households in Cobb County, GA spend on personal care products and services?

About $317.5M a year, or $1,074 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 2,092 salons, barbers and spas on map listings, it comes to $152K per business. It is estimated from the incomes of the 295,714 households in Cobb County and national spending patterns by income.

How does Cobb County, GA compare with the U.S. for salons, barbers and spas?

Cobb County has 70.7 salons, barbers and spas per 10,000 households, 50% above the U.S. rate of 47.2. Spending per business is $152K, 29% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Cobb County would have about 1,493, against 2,092 on map listings. There is one business with payroll in the industry for every 620 households, against one for every 804 across the U.S. The official count rose 21.7% from 2019 to 2023, against +14.1% for the U.S.

How fast is Cobb County, GA growing?

Population estimates put Cobb County at 793,345 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 295,714 households. The median household income in Cobb County is $102,738 a year, 27% above the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cobb County scores 36 for salons, barbers and spas (lower middle), #1,928 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cobb County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Cobb County

Screening a site or an acquisition in Cobb County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.