Beauty and personal care · County · Georgia
Salons, barbers and spas in Whitfield County, GA
How Whitfield County, GA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,835 of 2,385 scored counties
#78 of 121 scored counties in Georgia
- Listings
- 186
- 27 chain locations (15%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $30.7M
- On personal care products and services · $834 a household
- Spending per listing
- $165K
- 22% below the U.S.
- Listings per 10k households
- 50.5
- 7% above the U.S.
- Population, 2025
- 106,212
- +3.3% since 2020
See the salons, barbers and spas around any address in Whitfield County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Whitfield County scores 38 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,835 of 2,385 scored counties and #78 of 121 scored counties in Georgia. That puts it in the bottom quarter of counties.
At $834 per household (17% below the U.S. average), households in Whitfield County spend about $30.7M a year on personal care products and services. Spread across 186 salons, barbers and spas, that is $165K per business, 22% below the U.S. figure of $213K.
Whitfield County has 186 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That comes to 50.5 for every 10,000 households, 7% above the U.S. rate of 47.2.
Official counts show 23 businesses with payroll classed as personal care services in Whitfield County in 2023. That is one for every 1,601 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Whitfield County grew 3.3%, in step with the U.S. (+3.1%).
How Whitfield County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitfield County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.5 | 57.8 | 47.2 |
| Spending per listing | $165K | $160K | $213K |
| Households per official establishment | 1,601 | 853 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.9% | +14.1% |
| Population growth, 2020–2025 | +3.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $834 | $926 | $1,005 |
| Median household income | $67,070 | $77,353 | $80,734 |
| Groundwork market score | 38 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 23
- Employees, 2023
- 87
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 477Businesses with no payroll
- Map listings, September 2026
- 18627 chain locations
- Listings at the U.S. rate for this spending
- 144The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Whitfield County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Whitfield County
- Population, 2025 estimate
- 106,212+3.3% since 2020
- Households
- 36,834
- Median age
- 37.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 290 sq. mi.
- People per square mile
- 357
- Median household income
- $67,070+37.9% vs. 2015–2019, before inflation
- Average household income
- $87,834
- Median home value
- $218,000
- Jobs located here
- 59,533
- Daytime population
- 114,456Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitfield County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Whitfield County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 93 | 18 | 13.8 | $743K | +6.8% | #4 of 2,385 |
| 2Monroe County, GA | 85 | 30 | 28.4 | $337K | +14.1% | #38 of 2,385 |
| 3Oglethorpe County, GA | 78 | 8 | 14.8 | $589K | +10.4% | #99 of 2,385 |
| 4Long County, GA | 78 | 9 | 14.6 | $541K | +32.6% | #101 of 2,385 |
| 5Madison County, GA | 77 | 15 | 13.3 | $606K | +8.8% | #114 of 2,385 |
| 6Lee County, GA | 76 | 32 | 26.0 | $360K | +2.9% | #144 of 2,385 |
| 7Haralson County, GA | 76 | 34 | 28.9 | $300K | +10.0% | #155 of 2,385 |
| 8Walker County, GA | 75 | 52 | 19.7 | $404K | +3.7% | #168 of 2,385 |
| 9Jasper County, GA | 74 | 14 | 23.5 | $357K | +20.2% | #184 of 2,385 |
| 10Heard County, GA | 73 | 8 | 18.6 | $443K | +6.2% | #206 of 2,385 |
| 78Whitfield County, GA | 38 | 186 | 50.5 | $165K | +3.3% | #1,835 of 2,385 |
Other business types in Whitfield County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons50
- Barbershops31
- Nail salons50
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Whitfield County, GA?
Map listings as of September 2026 show 186 salons, barbers and spas in Whitfield County. 27 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023. Another 477 one-person businesses have no payroll, by official counts.
How much do households in Whitfield County, GA spend on personal care products and services?
About $30.7M a year, or $834 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 186 salons, barbers and spas on map listings, it comes to $165K per business. It is estimated from the incomes of the 36,834 households in Whitfield County and national spending patterns by income.
How does Whitfield County, GA compare with the U.S. for salons, barbers and spas?
Whitfield County has 50.5 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $165K, 22% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Whitfield County would have about 144, against 186 on map listings. There is one business with payroll in the industry for every 1,601 households, against one for every 804 across the U.S.
How fast is Whitfield County, GA growing?
Population estimates put Whitfield County at 106,212 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 36,834 households. The median household income in Whitfield County is $67,070 a year, 17% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitfield County scores 38 for salons, barbers and spas (lower middle), #1,835 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitfield County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Whitfield County
Screening a site or an acquisition in Whitfield County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.