Groundwork

Beauty and personal care · County · Georgia

Salons, barbers and spas in Putnam County, GA

How Putnam County, GA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #670 of 2,385 scored counties
#29 of 121 scored counties in Georgia

Listings
46
6 chain locations (13%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$9.4M
On personal care products and services · $902 a household
Spending per listing
$205K
4% below the U.S.
Listings per 10k households
44.1
7% below the U.S.
Population, 2025
23,722
+7.0% since 2020

See the salons, barbers and spas around any address in Putnam County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 46 salons, barbers and spas in Putnam County. Of those, 6 are chain locations, or 13%, against 15% across the U.S. Per 10,000 households, that is 44.1, 7% below the U.S. rate of 47.2.

Households in Putnam County spend about $9.4M a year on personal care products and services, or $902 per household, 10% below the U.S. average. That works out to $205K per business, 4% below the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Putnam County was 3 in 2023. That is one for every 3,478 households, against one for every 804 across the U.S. Another 144 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Putnam County from 2020 to 2025 at +7.0%, faster than the U.S. (+3.1%). For salons, barbers and spas, Putnam County has a Groundwork market score of 60 (upper middle): #670 of 2,385 scored counties and #29 of 121 scored counties in Georgia.

How Putnam County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Putnam County, GA compared with Georgia and the U.S.
MeasurePutnam CountyGeorgiaU.S.
Listings per 10k households44.157.847.2
Spending per listing$205K$160K$213K
Households per official establishment3,478853804
Official establishment growth, 2019–2023n/a+24.9%+14.1%
Population growth, 2020–2025+7.0%+5.3%+3.1%
Spending per household on personal care products and services$902$926$1,005
Median household income$72,096$77,353$80,734
Groundwork market score6031

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3
Employees, 2023
14
Annual payroll, 2023
$547K
One-person businesses, 2023
144Businesses with no payroll
Map listings, September 2026
466 chain locations
Listings at the U.S. rate for this spending
44The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Putnam County

Population, 2025 estimate
23,722+7.0% since 2020
Households
10,435
Median age
47.9
Homes lived in by their owners
81%
Vehicles per household
2.0
Land area
345 sq. mi.
People per square mile
66
Median household income
$72,096+39.7% vs. 2015–2019, before inflation
Average household income
$110,052
Median home value
$249,300
Jobs located here
6,418
Daytime population
20,749Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Putnam County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Putnam County marked.

Top counties in Georgia

Counties in Georgia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harris County, GA931813.8$743K+6.8%#4 of 2,385
2Monroe County, GA853028.4$337K+14.1%#38 of 2,385
3Oglethorpe County, GA78814.8$589K+10.4%#99 of 2,385
4Long County, GA78914.6$541K+32.6%#101 of 2,385
5Madison County, GA771513.3$606K+8.8%#114 of 2,385
6Lee County, GA763226.0$360K+2.9%#144 of 2,385
7Haralson County, GA763428.9$300K+10.0%#155 of 2,385
8Walker County, GA755219.7$404K+3.7%#168 of 2,385
9Jasper County, GA741423.5$357K+20.2%#184 of 2,385
10Heard County, GA73818.6$443K+6.2%#206 of 2,385
29Putnam County, GA604644.1$205K+7.0%#670 of 2,385

Other business types in Putnam County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Putnam County, GA?

There are 46 salons, barbers and spas on map listings in Putnam County as of September 2026. 6 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 144 one-person businesses without payroll.

How much do households in Putnam County, GA spend on personal care products and services?

About $9.4M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 46 salons, barbers and spas on map listings, it comes to $205K per business. It is estimated from the incomes of the 10,435 households in Putnam County and national spending patterns by income.

How does Putnam County, GA compare with the U.S. for salons, barbers and spas?

Putnam County has 44.1 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $205K, 4% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Putnam County would have about 44, against 46 on map listings. There is one business with payroll in the industry for every 3,478 households, against one for every 804 across the U.S.

How fast is Putnam County, GA growing?

Population estimates put Putnam County at 23,722 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 10,435 households. Median household income in Putnam County is $72,096, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 60 for salons, barbers and spas (upper middle), #670 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Putnam County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Putnam County

Screening a site or an acquisition in Putnam County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.