Beauty and personal care · County · Georgia
Salons, barbers and spas in Newton County, GA
How Newton County, GA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #356 of 2,385 scored counties
#20 of 121 scored counties in Georgia
- Listings
- 135
- 18 chain locations (13%)
- Official establishments
- 19
- −9.5% since 2019
- Household spending a year
- $36.4M
- On personal care products and services · $884 a household
- Spending per listing
- $270K
- 27% above the U.S.
- Listings per 10k households
- 32.8
- 31% below the U.S.
- Population, 2025
- 125,583
- +11.2% since 2020
See the salons, barbers and spas around any address in Newton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 135 salons, barbers and spas in Newton County. Chain locations make up 13% of them, against 15% across the U.S. Per 10,000 households, that is 32.8, 31% below the U.S. rate of 47.2.
Households in Newton County spend about $36.4M a year on personal care products and services, or $884 per household, 12% below the U.S. average. That is about $270K of household spending for each business on map listings, 27% above the U.S. figure of $213K.
In 2023, official counts showed 19 businesses with payroll in Newton County classed as personal care services, down 9.5% from 2019. That is one for every 2,169 households, against one for every 804 across the U.S. Official counts list 1,151 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $239K have gone to businesses classed as personal care services in Newton County.
Between 2020 and 2025, the population of Newton County grew 11.2%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Newton County is 68 (upper middle), #356 of 2,385 scored counties and #20 of 121 scored counties in Georgia. That puts it in the top quarter of counties.
How Newton County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newton County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.8 | 57.8 | 47.2 |
| Spending per listing | $270K | $160K | $213K |
| Households per official establishment | 2,169 | 853 | 804 |
| Official establishment growth, 2019–2023 | −9.5% | +24.9% | +14.1% |
| Population growth, 2020–2025 | +11.2% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $884 | $926 | $1,005 |
| Median household income | $77,179 | $77,353 | $80,734 |
| Groundwork market score | 68 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 19−9.5% over the period
- Employees, 2023
- 102
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 1,151Businesses with no payroll
- Map listings, September 2026
- 13518 chain locations
- Listings at the U.S. rate for this spending
- 171The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $239K
SBA-backed loans to businesses classed as personal care services in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newton County
- Population, 2025 estimate
- 125,583+11.2% since 2020
- Households
- 41,203
- Median age
- 37.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 274 sq. mi.
- People per square mile
- 432
- Median household income
- $77,179+37.1% vs. 2015–2019, before inflation
- Average household income
- $93,574
- Median home value
- $265,000
- Jobs located here
- 26,349
- Daytime population
- 91,909Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Newton County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 93 | 18 | 13.8 | $743K | +6.8% | #4 of 2,385 |
| 2Monroe County, GA | 85 | 30 | 28.4 | $337K | +14.1% | #38 of 2,385 |
| 3Oglethorpe County, GA | 78 | 8 | 14.8 | $589K | +10.4% | #99 of 2,385 |
| 4Long County, GA | 78 | 9 | 14.6 | $541K | +32.6% | #101 of 2,385 |
| 5Madison County, GA | 77 | 15 | 13.3 | $606K | +8.8% | #114 of 2,385 |
| 6Lee County, GA | 76 | 32 | 26.0 | $360K | +2.9% | #144 of 2,385 |
| 7Haralson County, GA | 76 | 34 | 28.9 | $300K | +10.0% | #155 of 2,385 |
| 8Walker County, GA | 75 | 52 | 19.7 | $404K | +3.7% | #168 of 2,385 |
| 9Jasper County, GA | 74 | 14 | 23.5 | $357K | +20.2% | #184 of 2,385 |
| 10Heard County, GA | 73 | 8 | 18.6 | $443K | +6.2% | #206 of 2,385 |
| 20Newton County, GA | 68 | 135 | 32.8 | $270K | +11.2% | #356 of 2,385 |
Other business types in Newton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons76
- Barbershops59
- Nail salons64
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Newton County, GA?
Newton County has 135 salons, barbers and spas on map listings as of September 2026. 18 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 19 businesses with payroll classed as personal care services in 2023, down 9.5% from 2019. Official counts also show 1,151 one-person businesses without payroll.
How much do households in Newton County, GA spend on personal care products and services?
About $36.4M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 135 salons, barbers and spas on map listings, it comes to $270K per business. It is estimated from the incomes of the 41,203 households in Newton County and national spending patterns by income.
How does Newton County, GA compare with the U.S. for salons, barbers and spas?
Newton County has 32.8 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $270K, 27% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Newton County would have about 171, against 135 on map listings. There is one business with payroll in the industry for every 2,169 households, against one for every 804 across the U.S. The official count fell 9.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Newton County, GA growing?
Population estimates put Newton County at 125,583 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 41,203 households. Median household income in Newton County is $77,179, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County scores 68 for salons, barbers and spas (upper middle), #356 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Newton County
Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.