Beauty and personal care · County · Georgia
Salons, barbers and spas in Sumter County, GA
Competitor counts, household spending and official business counts for salons, barbers and spas in Sumter County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #2,220 of 2,385 scored counties
#102 of 121 scored counties in Georgia
- Listings
- 59
- 9 chain locations (15%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.9M
- On personal care products and services · $715 a household
- Spending per listing
- $133K
- 37% below the U.S.
- Listings per 10k households
- 53.7
- 14% above the U.S.
- Population, 2025
- 28,801
- −2.4% since 2020
See the salons, barbers and spas around any address in Sumter County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sumter County scores 26 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,220 of 2,385 scored counties and #102 of 121 scored counties in Georgia. That puts it in the bottom quarter of counties.
At $715 per household (29% below the U.S. average), households in Sumter County spend about $7.9M a year on personal care products and services. That is about $133K of household spending for each business on map listings, 37% below the U.S. figure of $213K.
There are 59 salons, barbers and spas on map listings in Sumter County as of September 2026. Of those, 9 are chain locations, or 15%, against 15% across the U.S. That is 53.7 per 10,000 households, 14% above the U.S. rate of 47.2.
In 2023, official counts showed 4 businesses with payroll in Sumter County classed as personal care services. That is one for every 2,747 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Sumter County declined 2.4%, against +3.1% for the U.S.
How Sumter County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sumter County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.7 | 57.8 | 47.2 |
| Spending per listing | $133K | $160K | $213K |
| Households per official establishment | 2,747 | 853 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.9% | +14.1% |
| Population growth, 2020–2025 | −2.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $715 | $926 | $1,005 |
| Median household income | $42,653 | $77,353 | $80,734 |
| Groundwork market score | 26 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $187K
- One-person businesses, 2023
- 224Businesses with no payroll
- Map listings, September 2026
- 599 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Sumter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sumter County
- Population, 2025 estimate
- 28,801−2.4% since 2020
- Households
- 10,986
- Median age
- 39.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 483 sq. mi.
- People per square mile
- 60
- Median household income
- $42,653+16.3% vs. 2015–2019, before inflation
- Average household income
- $68,394
- Median home value
- $120,200
- Jobs located here
- 9,753
- Daytime population
- 27,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sumter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Sumter County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 93 | 18 | 13.8 | $743K | +6.8% | #4 of 2,385 |
| 2Monroe County, GA | 85 | 30 | 28.4 | $337K | +14.1% | #38 of 2,385 |
| 3Oglethorpe County, GA | 78 | 8 | 14.8 | $589K | +10.4% | #99 of 2,385 |
| 4Long County, GA | 78 | 9 | 14.6 | $541K | +32.6% | #101 of 2,385 |
| 5Madison County, GA | 77 | 15 | 13.3 | $606K | +8.8% | #114 of 2,385 |
| 6Lee County, GA | 76 | 32 | 26.0 | $360K | +2.9% | #144 of 2,385 |
| 7Haralson County, GA | 76 | 34 | 28.9 | $300K | +10.0% | #155 of 2,385 |
| 8Walker County, GA | 75 | 52 | 19.7 | $404K | +3.7% | #168 of 2,385 |
| 9Jasper County, GA | 74 | 14 | 23.5 | $357K | +20.2% | #184 of 2,385 |
| 10Heard County, GA | 73 | 8 | 18.6 | $443K | +6.2% | #206 of 2,385 |
| 102Sumter County, GA | 26 | 59 | 53.7 | $133K | −2.4% | #2,220 of 2,385 |
Other business types in Sumter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons23
- Barbershops4
- Nail salons6
- Spas and skin care9
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sumter County, GA?
As of September 2026, map listings count 59 salons, barbers and spas in Sumter County. 9 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts also show 224 one-person businesses without payroll.
How much do households in Sumter County, GA spend on personal care products and services?
About $7.9M a year, or $715 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 59 salons, barbers and spas on map listings, it comes to $133K per business. It is estimated from the incomes of the 10,986 households in Sumter County and national spending patterns by income.
How does Sumter County, GA compare with the U.S. for salons, barbers and spas?
Sumter County has 53.7 salons, barbers and spas per 10,000 households, 14% above the U.S. rate of 47.2. Spending per business is $133K, 37% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Sumter County would have about 37, against 59 on map listings. There is one business with payroll in the industry for every 2,747 households, against one for every 804 across the U.S.
How fast is Sumter County, GA growing?
Population estimates put Sumter County at 28,801 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 10,986 households. The median household income in Sumter County is $42,653 a year, 47% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sumter County scores 26 for salons, barbers and spas (lower middle), #2,220 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sumter County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sumter County
Screening a site or an acquisition in Sumter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.