Beauty and personal care · Small-town market · Georgia
Salons, barbers and spas in the Jefferson, GA area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Jefferson, GA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #226 of 538 scored small-town markets
#3 of 23 scored small-town markets based in Georgia
- Listings
- 127
- 15 chain locations (12%)
- Official establishments
- 36
- +71.4% since 2019
- Household spending a year
- $27.8M
- On personal care products and services · $979 a household
- Spending per listing
- $219K
- 3% above the U.S.
- Listings per 10k households
- 44.7
- 5% below the U.S.
- Population, 2025
- 99,265
- +29.3% since 2020
See the salons, barbers and spas around any address in the Jefferson area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 127 salons, barbers and spas in the Jefferson area. Chain locations make up 12% of them, against 15% across the U.S. That comes to 44.7 for every 10,000 households, 5% below the U.S. rate of 47.2.
Households in the Jefferson area spend about $27.8M a year on personal care products and services, or $979 per household, 3% below the U.S. average. Spread across 127 salons, barbers and spas, that is $219K per business, 3% above the U.S. figure of $213K.
In 2023, official counts showed 36 businesses with payroll in the Jefferson area classed as personal care services, up 71.4% from 2019. That is one for every 789 households, against one for every 804 across the U.S. Another 380 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as personal care services in the Jefferson area.
Between 2020 and 2025, the population of the Jefferson area grew 29.3%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Jefferson area is 54 (upper middle), #226 of 538 scored small-town markets and #3 of 23 scored small-town markets based in Georgia.
How the Jefferson area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.7 | 57.8 | 47.2 |
| Spending per listing | $219K | $160K | $213K |
| Households per official establishment | 789 | 853 | 804 |
| Official establishment growth, 2019–2023 | +71.4% | +24.9% | +14.1% |
| Population growth, 2020–2025 | +29.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $979 | $926 | $1,005 |
| Median household income | $89,544 | $77,353 | $80,734 |
| Groundwork market score | 54 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+71.4% over the period
- Employees, 2023
- 133
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 380Businesses with no payroll
- Map listings, September 2026
- 12715 chain locations
- Listings at the U.S. rate for this spending
- 131The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as personal care services in the Jefferson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson area
- Population, 2025 estimate
- 99,265+29.3% since 2020
- Households
- 28,402
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 340 sq. mi.
- People per square mile
- 250
- Median household income
- $89,544+37.0% vs. 2015–2019, before inflation
- Average household income
- $107,650
- Median home value
- $345,000
- Jobs located here
- 45,774
- Daytime population
- 93,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for salons, barbers and spas, numbered among those based in Georgia, with the Jefferson area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Toccoa, GA | 61 | 32 | 30.4 | $245K | +3.8% | #139 of 538 |
| 2Cedartown, GA | 58 | 61 | 38.4 | $206K | +6.0% | #172 of 538 |
| 3Jefferson, GA | 54 | 127 | 44.7 | $219K | +29.3% | #226 of 538 |
| 4Kingsland, GA | 53 | 73 | 33.7 | $260K | +9.5% | #232 of 538 |
| 5Jesup, GA | 53 | 41 | 37.1 | $202K | +7.8% | #236 of 538 |
| 6Moultrie, GA | 50 | 58 | 34.5 | $218K | +3.3% | #276 of 538 |
| 7Thomaston, GA | 49 | 31 | 29.3 | $265K | +2.7% | #280 of 538 |
| 8Thomasville, GA | 48 | 120 | 41.7 | $192K | +1.3% | #303 of 538 |
| 9LaGrange, GA-AL | 47 | 178 | 44.1 | $176K | +3.0% | #320 of 538 |
| 10Douglas, GA | 45 | 68 | 36.6 | $199K | +2.9% | #338 of 538 |
Other business types in the Jefferson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons57
- Barbershops90
- Nail salons51
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Jefferson, GA area?
There are 127 salons, barbers and spas on map listings in the Jefferson area as of September 2026. 15 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 36 businesses with payroll classed as personal care services in 2023, up 71.4% from 2019. Official counts list 380 one-person businesses without payroll.
How much do households in the Jefferson, GA area spend on personal care products and services?
About $27.8M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 127 salons, barbers and spas on map listings, it comes to $219K per business. It is estimated from the incomes of the 28,402 households in the Jefferson area and national spending patterns by income.
How does the Jefferson, GA area compare with the U.S. for salons, barbers and spas?
The Jefferson area has 44.7 salons, barbers and spas per 10,000 households, 5% below the U.S. rate of 47.2. Spending per business is $219K, 3% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Jefferson area would have about 131, against 127 on map listings. There is one business with payroll in the industry for every 789 households, against one for every 804 across the U.S. The official count rose 71.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Jefferson, GA area growing?
Population estimates put the Jefferson area at 99,265 people in 2025, up 29.3% since 2020, faster than the U.S. (+3.1%). It has 28,402 households. Median household income in the Jefferson area is $89,544, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson area scores 54 for salons, barbers and spas (upper middle), #226 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Jefferson area
Screening a site or an acquisition in the Jefferson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.