Beauty and personal care · County · Georgia
Salons, barbers and spas in Wilkes County, GA
The salons, barbers and spas in Wilkes County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3M
- On personal care products and services · $730 a household
- Spending per listing
- $274K
- 29% above the U.S.
- Listings per 10k households
- 26.6
- 44% below the U.S.
- Population, 2025
- 9,540
- −0.1% since 2020
See the salons, barbers and spas around any address in Wilkes County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilkes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wilkes County comes to about $3M a year: $730 per household, 27% below the U.S. average. That is about $274K of household spending for each business on map listings, 29% above the U.S. figure of $213K.
Wilkes County has 11 salons, barbers and spas on map listings as of September 2026. One of them (9%) is a chain location, against 15% across the U.S. That is 26.6 per 10,000 households, 44% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Wilkes County, since they leave out counts under 3. Official counts list 78 one-person businesses without payroll.
Population estimates show Wilkes County declined 0.1% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Wilkes County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilkes County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.6 | 57.8 | 47.2 |
| Spending per listing | $274K | $160K | $213K |
| Households per official establishment | n/a | 853 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.9% | +14.1% |
| Population growth, 2020–2025 | −0.1% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $730 | $926 | $1,005 |
| Median household income | $52,043 | $77,353 | $80,734 |
| Groundwork market score | Not scored | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wilkes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilkes County
- Population, 2025 estimate
- 9,540−0.1% since 2020
- Households
- 4,133
- Median age
- 45.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 470 sq. mi.
- People per square mile
- 20
- Median household income
- $52,043
- Average household income
- $74,862
- Median home value
- $122,700
- Jobs located here
- 2,582
- Daytime population
- 7,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilkes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wilkes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Wilkes County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harris County, GA | 93 | 18 | 13.8 | $743K | +6.8% | #4 of 2,385 |
| 2Monroe County, GA | 85 | 30 | 28.4 | $337K | +14.1% | #38 of 2,385 |
| 3Oglethorpe County, GA | 78 | 8 | 14.8 | $589K | +10.4% | #99 of 2,385 |
| 4Long County, GA | 78 | 9 | 14.6 | $541K | +32.6% | #101 of 2,385 |
| 5Madison County, GA | 77 | 15 | 13.3 | $606K | +8.8% | #114 of 2,385 |
| 6Lee County, GA | 76 | 32 | 26.0 | $360K | +2.9% | #144 of 2,385 |
| 7Haralson County, GA | 76 | 34 | 28.9 | $300K | +10.0% | #155 of 2,385 |
| 8Walker County, GA | 75 | 52 | 19.7 | $404K | +3.7% | #168 of 2,385 |
| 9Jasper County, GA | 74 | 14 | 23.5 | $357K | +20.2% | #184 of 2,385 |
| 10Heard County, GA | 73 | 8 | 18.6 | $443K | +6.2% | #206 of 2,385 |
| Wilkes County, GA | Not scored | 11 | 26.6 | $274K | −0.1% |
Other business types in Wilkes County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wilkes County, GA?
Map listings as of September 2026 show 11 salons, barbers and spas in Wilkes County. One of them (9%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wilkes County: counts under 3 are left out. Official counts also show 78 one-person businesses without payroll.
How much do households in Wilkes County, GA spend on personal care products and services?
About $3M a year, or $730 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 11 salons, barbers and spas on map listings, it comes to $274K per business. It is estimated from the incomes of the 4,133 households in Wilkes County and national spending patterns by income.
How does Wilkes County, GA compare with the U.S. for salons, barbers and spas?
Wilkes County has 26.6 salons, barbers and spas per 10,000 households, 44% below the U.S. rate of 47.2. Spending per business is $274K, 29% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wilkes County would have about 14, against 11 on map listings.
How fast is Wilkes County, GA growing?
Population estimates put Wilkes County at 9,540 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 4,133 households. The median household income in Wilkes County is $52,043 a year, 36% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilkes County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wilkes County
Screening a site or an acquisition in Wilkes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilkes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.