Beauty and personal care · Small-town market · Georgia
Salons, barbers and spas in the Fitzgerald, GA area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Fitzgerald, GA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #528 of 538 scored small-town markets
#23 of 23 scored small-town markets based in Georgia
- Listings
- 27
- 8 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.8M
- On personal care products and services · $675 a household
- Spending per listing
- $177K
- 17% below the U.S.
- Listings per 10k households
- 38.1
- 19% below the U.S.
- Population, 2025
- 17,099
- −0.4% since 2020
See the salons, barbers and spas around any address in the Fitzgerald area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Fitzgerald area has a Groundwork market score of 17 (low): #528 of 538 scored small-town markets and #23 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 27 salons, barbers and spas in the Fitzgerald area. Chain locations make up 30% of them, against 15% across the U.S. Per 10,000 households, that is 38.1, 19% below the U.S. rate of 47.2.
At $675 per household (33% below the U.S. average), households in the Fitzgerald area spend about $4.8M a year on personal care products and services. That is about $177K of household spending for each business on map listings, 17% below the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in the Fitzgerald area: counts under 3 aren’t published. Population estimates put the population change in the Fitzgerald area from 2020 to 2025 at −0.4%, against +3.1% for the U.S.
How the Fitzgerald area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fitzgerald area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.1 | 57.8 | 47.2 |
| Spending per listing | $177K | $160K | $213K |
| Households per official establishment | n/a | 853 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.9% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $675 | $926 | $1,005 |
| Median household income | $41,758 | $77,353 | $80,734 |
| Groundwork market score | 17 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 138Businesses with no payroll
- Map listings, September 2026
- 278 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Fitzgerald area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fitzgerald area
- Population, 2025 estimate
- 17,099−0.4% since 2020
- Households
- 7,082
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 250 sq. mi.
- People per square mile
- 68
- Median household income
- $41,758+29.6% vs. 2015–2019, before inflation
- Average household income
- $56,193
- Median home value
- $112,700
- Jobs located here
- 5,834
- Daytime population
- 16,434Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fitzgerald area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for salons, barbers and spas, numbered among those based in Georgia, with the Fitzgerald area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Toccoa, GA | 61 | 32 | 30.4 | $245K | +3.8% | #139 of 538 |
| 2Cedartown, GA | 58 | 61 | 38.4 | $206K | +6.0% | #172 of 538 |
| 3Jefferson, GA | 54 | 127 | 44.7 | $219K | +29.3% | #226 of 538 |
| 4Kingsland, GA | 53 | 73 | 33.7 | $260K | +9.5% | #232 of 538 |
| 5Jesup, GA | 53 | 41 | 37.1 | $202K | +7.8% | #236 of 538 |
| 6Moultrie, GA | 50 | 58 | 34.5 | $218K | +3.3% | #276 of 538 |
| 7Thomaston, GA | 49 | 31 | 29.3 | $265K | +2.7% | #280 of 538 |
| 8Thomasville, GA | 48 | 120 | 41.7 | $192K | +1.3% | #303 of 538 |
| 9LaGrange, GA-AL | 47 | 178 | 44.1 | $176K | +3.0% | #320 of 538 |
| 10Douglas, GA | 45 | 68 | 36.6 | $199K | +2.9% | #338 of 538 |
| 23Fitzgerald, GA | 17 | 27 | 38.1 | $177K | −0.4% | #528 of 538 |
Other business types in the Fitzgerald area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas17
- Hair salons24
- Barbershops
- Nail salons11
- Spas and skin care18
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fitzgerald, GA area?
The Fitzgerald area has 27 salons, barbers and spas on map listings as of September 2026. 8 of them (30%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Fitzgerald area: counts under 3 are left out. Official counts also show 138 one-person businesses without payroll.
How much do households in the Fitzgerald, GA area spend on personal care products and services?
About $4.8M a year, or $675 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 27 salons, barbers and spas on map listings, it comes to $177K per business. It is estimated from the incomes of the 7,082 households in the Fitzgerald area and national spending patterns by income.
How does the Fitzgerald, GA area compare with the U.S. for salons, barbers and spas?
The Fitzgerald area has 38.1 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $177K, 17% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Fitzgerald area would have about 23, against 27 on map listings.
How fast is the Fitzgerald, GA area growing?
Population estimates put the Fitzgerald area at 17,099 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,082 households. Median household income in the Fitzgerald area is $41,758, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fitzgerald area scores 17 for salons, barbers and spas (low), #528 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fitzgerald area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fitzgerald area
Screening a site or an acquisition in the Fitzgerald area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.