Beauty and personal care · Metro area · Georgia
Salons, barbers and spas in the Rome, GA metro area
The salons, barbers and spas in the Rome, GA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #279 of 387 scored metro areas
#5 of 14 scored metro areas based in Georgia
- Listings
- 168
- 36 chain locations (21%)
- Official establishments
- 28
- +21.7% since 2019
- Household spending a year
- $30.9M
- On personal care products and services · $839 a household
- Spending per listing
- $184K
- 13% below the U.S.
- Listings per 10k households
- 45.6
- 3% below the U.S.
- Population, 2025
- 101,378
- +2.8% since 2020
See the salons, barbers and spas around any address in the Rome metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Rome metro area spend about $30.9M a year on personal care products and services, or $839 per household, 16% below the U.S. average. That is about $184K of household spending for each business on map listings, 13% below the U.S. figure of $213K.
There are 168 salons, barbers and spas on map listings in the Rome metro area as of September 2026. 36 of them (21%) are chain locations, against 15% across the U.S. That is 45.6 per 10,000 households, 3% below the U.S. rate of 47.2.
Official counts show 28 businesses with payroll classed as personal care services in the Rome metro area in 2023, up 21.7% from 2019. That is one for every 1,316 households, against one for every 804 across the U.S. Official counts also show 507 one-person businesses without payroll.
Between 2020 and 2025, the population of the Rome metro area grew 2.8%, in step with the U.S. (+3.1%). For salons, barbers and spas, the Rome metro area has a Groundwork market score of 42 (lower middle): #279 of 387 scored metro areas and #5 of 14 scored metro areas based in Georgia.
How the Rome metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rome metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.6 | 57.8 | 47.2 |
| Spending per listing | $184K | $160K | $213K |
| Households per official establishment | 1,316 | 853 | 804 |
| Official establishment growth, 2019–2023 | +21.7% | +24.9% | +14.1% |
| Population growth, 2020–2025 | +2.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $839 | $926 | $1,005 |
| Median household income | $65,565 | $77,353 | $80,734 |
| Groundwork market score | 42 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28+21.7% over the period
- Employees, 2023
- 112
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- 507Businesses with no payroll
- Map listings, September 2026
- 16836 chain locations
- Listings at the U.S. rate for this spending
- 145The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rome metro area
- Population, 2025 estimate
- 101,378+2.8% since 2020
- Households
- 36,856
- Median age
- 38.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 510 sq. mi.
- People per square mile
- 196
- Median household income
- $65,565+35.6% vs. 2015–2019, before inflation
- Average household income
- $89,695
- Median home value
- $217,900
- Jobs located here
- 43,876
- Daytime population
- 99,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for salons, barbers and spas, numbered among those based in Georgia (a market based in another state is listed without a number), with the Rome metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 51 | 219 | 42.1 | $197K | +3.5% | #188 of 387 |
| 2Hinesville, GA | 50 | 130 | 43.1 | $183K | +12.6% | #199 of 387 |
| Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 3Warner Robins, GA | 46 | 414 | 55.6 | $162K | +8.2% | #244 of 387 |
| 4Gainesville, GA | 44 | 334 | 45.4 | $208K | +11.4% | #257 of 387 |
| 5Rome, GA | 42 | 168 | 45.6 | $184K | +2.8% | #279 of 387 |
| 6Athens-Clarke County, GA | 41 | 350 | 40.6 | $211K | +3.9% | #287 of 387 |
| 7Macon-Bibb County, GA | 39 | 393 | 44.4 | $183K | +2.1% | #306 of 387 |
| 8Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 9Brunswick-St. Simons, GA | 36 | 225 | 47.7 | $179K | +4.4% | #328 of 387 |
Other business types in the Rome metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons42
- Barbershops34
- Nail salons42
- Spas and skin care36
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Rome, GA metro area?
As of September 2026, map listings count 168 salons, barbers and spas in the Rome metro area. 36 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 28 businesses with payroll classed as personal care services in 2023, up 21.7% from 2019. Another 507 one-person businesses have no payroll, by official counts.
How much do households in the Rome, GA metro area spend on personal care products and services?
About $30.9M a year, or $839 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 168 salons, barbers and spas on map listings, it comes to $184K per business. It is estimated from the incomes of the 36,856 households in the Rome metro area and national spending patterns by income.
How does the Rome, GA metro area compare with the U.S. for salons, barbers and spas?
The Rome metro area has 45.6 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $184K, 13% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Rome metro area would have about 145, against 168 on map listings. There is one business with payroll in the industry for every 1,316 households, against one for every 804 across the U.S. The official count rose 21.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Rome, GA metro area growing?
Population estimates put the Rome metro area at 101,378 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 36,856 households. The median household income in the Rome metro area is $65,565 a year, 19% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rome metro area scores 42 for salons, barbers and spas (lower middle), #279 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rome metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Rome metro area
Screening a site or an acquisition in the Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.