Beauty and personal care · Metro area · Georgia
Salons, barbers and spas in the Atlanta-Sandy Springs-Roswell, GA metro area
The salons, barbers and spas in the Atlanta-Sandy Springs-Roswell, GA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #346 of 387 scored metro areas
#11 of 14 scored metro areas based in Georgia
- Listings
- 15,518
- 2,007 chain locations (13%)
- Official establishments
- 3,409
- +23.4% since 2019
- Household spending a year
- $2.3B
- On personal care products and services · $999 a household
- Spending per listing
- $149K
- 30% below the U.S.
- Listings per 10k households
- 67.1
- 42% above the U.S.
- Population, 2025
- 6,482,182
- +5.9% since 2020
See the salons, barbers and spas around any address in the Atlanta-Sandy Springs-Roswell metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Atlanta-Sandy Springs-Roswell metro area scores 34 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #346 of 387 scored metro areas and #11 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 15,518 salons, barbers and spas in the Atlanta-Sandy Springs-Roswell metro area. Chain locations make up 13% of them, against 15% across the U.S. That is 67.1 per 10,000 households, 42% above the U.S. rate of 47.2.
Households in the Atlanta-Sandy Springs-Roswell metro area spend about $2.3B a year on personal care products and services, or $999 per household, in line with the U.S. average. That is about $149K of household spending for each business on map listings, 30% below the U.S. figure of $213K.
Official counts show 3,409 businesses with payroll classed as personal care services in the Atlanta-Sandy Springs-Roswell metro area in 2023, up 23.4% from 2019. That is one for every 679 households, against one for every 804 across the U.S. Since fiscal 2022, 208 SBA-backed loans worth $71.9M have gone to businesses classed as personal care services in the Atlanta-Sandy Springs-Roswell metro area. Population estimates show the Atlanta-Sandy Springs-Roswell metro area grew 5.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Atlanta-Sandy Springs-Roswell metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Atlanta-Sandy Springs-Roswell metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 67.1 | 57.8 | 47.2 |
| Spending per listing | $149K | $160K | $213K |
| Households per official establishment | 679 | 853 | 804 |
| Official establishment growth, 2019–2023 | +23.4% | +24.9% | +14.1% |
| Population growth, 2020–2025 | +5.9% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $999 | $926 | $1,005 |
| Median household income | $89,724 | $77,353 | $80,734 |
| Groundwork market score | 34 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3,409+23.4% over the period
- Employees, 2023
- 13,568
- Annual payroll, 2023
- $455.9M
- One-person businesses, 2023
- 55,695Businesses with no payroll
- Map listings, September 2026
- 15,5182,007 chain locations
- Listings at the U.S. rate for this spending
- 10,868The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 208
- Amount
- $71.9M
SBA-backed loans to businesses classed as personal care services in the Atlanta-Sandy Springs-Roswell metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Atlanta-Sandy Springs-Roswell metro area
- Population, 2025 estimate
- 6,482,182+5.9% since 2020
- Households
- 2,313,055
- Median age
- 38.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 8,784 sq. mi.
- People per square mile
- 712
- Median household income
- $89,724
- Average household income
- $122,540
- Median home value
- $367,600
- Jobs located here
- 2,999,529
- Daytime population
- 6,397,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Atlanta-Sandy Springs-Roswell metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for salons, barbers and spas, numbered among those based in Georgia (a market based in another state is listed without a number), with the Atlanta-Sandy Springs-Roswell metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 51 | 219 | 42.1 | $197K | +3.5% | #188 of 387 |
| 2Hinesville, GA | 50 | 130 | 43.1 | $183K | +12.6% | #199 of 387 |
| Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 3Warner Robins, GA | 46 | 414 | 55.6 | $162K | +8.2% | #244 of 387 |
| 4Gainesville, GA | 44 | 334 | 45.4 | $208K | +11.4% | #257 of 387 |
| 5Rome, GA | 42 | 168 | 45.6 | $184K | +2.8% | #279 of 387 |
| 6Athens-Clarke County, GA | 41 | 350 | 40.6 | $211K | +3.9% | #287 of 387 |
| 7Macon-Bibb County, GA | 39 | 393 | 44.4 | $183K | +2.1% | #306 of 387 |
| 8Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 9Brunswick-St. Simons, GA | 36 | 225 | 47.7 | $179K | +4.4% | #328 of 387 |
| 11Atlanta-Sandy Springs-Roswell, GA | 34 | 15,518 | 67.1 | $149K | +5.9% | #346 of 387 |
Other business types in the Atlanta-Sandy Springs-Roswell metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons35
- Barbershops45
- Nail salons43
- Spas and skin care36
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Atlanta-Sandy Springs-Roswell, GA metro area?
There are 15,518 salons, barbers and spas on map listings in the Atlanta-Sandy Springs-Roswell metro area as of September 2026. 2,007 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3,409 businesses with payroll classed as personal care services in 2023, up 23.4% from 2019. Official counts list 55,695 one-person businesses without payroll.
How much do households in the Atlanta-Sandy Springs-Roswell, GA metro area spend on personal care products and services?
About $2.3B a year, or $999 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 15,518 salons, barbers and spas on map listings, it comes to $149K per business. It is estimated from the incomes of the 2,313,055 households in the Atlanta-Sandy Springs-Roswell metro area and national spending patterns by income.
How does the Atlanta-Sandy Springs-Roswell, GA metro area compare with the U.S. for salons, barbers and spas?
The Atlanta-Sandy Springs-Roswell metro area has 67.1 salons, barbers and spas per 10,000 households, 42% above the U.S. rate of 47.2. Spending per business is $149K, 30% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Atlanta-Sandy Springs-Roswell metro area would have about 10,868, against 15,518 on map listings. There is one business with payroll in the industry for every 679 households, against one for every 804 across the U.S. The official count rose 23.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Atlanta-Sandy Springs-Roswell, GA metro area growing?
Population estimates put the Atlanta-Sandy Springs-Roswell metro area at 6,482,182 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 2,313,055 households. Median household income in the Atlanta-Sandy Springs-Roswell metro area is $89,724, 11% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Atlanta-Sandy Springs-Roswell metro area scores 34 for salons, barbers and spas (lower middle), #346 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Atlanta-Sandy Springs-Roswell metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Atlanta-Sandy Springs-Roswell metro area
Screening a site or an acquisition in the Atlanta-Sandy Springs-Roswell metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.