Groundwork

Beauty and personal care · County · Georgia

Salons, barbers and spas in Towns County, GA

The salons, barbers and spas in Towns County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,700 of 2,385 scored counties
#68 of 121 scored counties in Georgia

Listings
31
4 chain locations (13%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$4.7M
On personal care products and services · $798 a household
Spending per listing
$152K
28% below the U.S.
Listings per 10k households
52.3
11% above the U.S.
Population, 2025
13,285
+5.8% since 2020

See the salons, barbers and spas around any address in Towns County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Towns County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Towns County comes to about $4.7M a year: $798 per household, 21% below the U.S. average. That is about $152K of household spending for each business on map listings, 28% below the U.S. figure of $213K.

Towns County has 31 salons, barbers and spas on map listings as of September 2026. Of those, 4 are chain locations, or 13%, against 15% across the U.S. That comes to 52.3 for every 10,000 households, 11% above the U.S. rate of 47.2.

In 2023, official counts showed 3 businesses with payroll in Towns County classed as personal care services. That is one for every 1,975 households, against one for every 804 across the U.S. Official counts also show 43 one-person businesses without payroll.

Between 2020 and 2025, the population of Towns County grew 5.8%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Towns County is 41 (lower middle), #1,700 of 2,385 scored counties and #68 of 121 scored counties in Georgia.

How Towns County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Towns County, GA compared with Georgia and the U.S.
MeasureTowns CountyGeorgiaU.S.
Listings per 10k households52.357.847.2
Spending per listing$152K$160K$213K
Households per official establishment1,975853804
Official establishment growth, 2019–2023n/a+24.9%+14.1%
Population growth, 2020–2025+5.8%+5.3%+3.1%
Spending per household on personal care products and services$798$926$1,005
Median household income$59,135$77,353$80,734
Groundwork market score4131

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
1
Annual payroll, 2023
$35K
One-person businesses, 2023
43Businesses with no payroll
Map listings, September 2026
314 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Towns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Towns County

Population, 2025 estimate
13,285+5.8% since 2020
Households
5,924
Median age
54.5
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
167 sq. mi.
People per square mile
78
Median household income
$59,135+22.6% vs. 2015–2019, before inflation
Average household income
$91,656
Median home value
$316,100
Jobs located here
3,452
Daytime population
11,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Towns County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Towns County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for salons, barbers and spas, numbered among those based in Georgia, with Towns County marked.

Top counties in Georgia

Counties in Georgia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harris County, GA931813.8$743K+6.8%#4 of 2,385
2Monroe County, GA853028.4$337K+14.1%#38 of 2,385
3Oglethorpe County, GA78814.8$589K+10.4%#99 of 2,385
4Long County, GA78914.6$541K+32.6%#101 of 2,385
5Madison County, GA771513.3$606K+8.8%#114 of 2,385
6Lee County, GA763226.0$360K+2.9%#144 of 2,385
7Haralson County, GA763428.9$300K+10.0%#155 of 2,385
8Walker County, GA755219.7$404K+3.7%#168 of 2,385
9Jasper County, GA741423.5$357K+20.2%#184 of 2,385
10Heard County, GA73818.6$443K+6.2%#206 of 2,385
68Towns County, GA413152.3$152K+5.8%#1,700 of 2,385

Other business types in Towns County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Towns County, GA?

Map listings as of September 2026 show 31 salons, barbers and spas in Towns County. 4 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Another 43 one-person businesses have no payroll, by official counts.

How much do households in Towns County, GA spend on personal care products and services?

About $4.7M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 31 salons, barbers and spas on map listings, it comes to $152K per business. It is estimated from the incomes of the 5,924 households in Towns County and national spending patterns by income.

How does Towns County, GA compare with the U.S. for salons, barbers and spas?

Towns County has 52.3 salons, barbers and spas per 10,000 households, 11% above the U.S. rate of 47.2. Spending per business is $152K, 28% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Towns County would have about 22, against 31 on map listings. There is one business with payroll in the industry for every 1,975 households, against one for every 804 across the U.S.

How fast is Towns County, GA growing?

Population estimates put Towns County at 13,285 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 5,924 households. The median household income in Towns County is $59,135 a year, 27% below the U.S. median of $80,734. That rose 22.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Towns County scores 41 for salons, barbers and spas (lower middle), #1,700 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Towns County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Towns County

Screening a site or an acquisition in Towns County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Towns County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.