Beauty and personal care · Metro area · Georgia
Salons, barbers and spas in the Athens-Clarke County, GA metro area
How the Athens-Clarke County, GA metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #287 of 387 scored metro areas
#6 of 14 scored metro areas based in Georgia
- Listings
- 350
- 64 chain locations (18%)
- Official establishments
- 102
- +27.9% since 2019
- Household spending a year
- $74M
- On personal care products and services · $860 a household
- Spending per listing
- $211K
- In line with the U.S.
- Listings per 10k households
- 40.6
- 14% below the U.S.
- Population, 2025
- 224,148
- +3.9% since 2020
See the salons, barbers and spas around any address in the Athens-Clarke County metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Athens-Clarke County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 350 salons, barbers and spas in the Athens-Clarke County metro area. 64 of them (18%) are chain locations, against 15% across the U.S. That comes to 40.6 for every 10,000 households, 14% below the U.S. rate of 47.2.
At $860 per household (14% below the U.S. average), households in the Athens-Clarke County metro area spend about $74M a year on personal care products and services. That is about $211K of household spending for each business on map listings, in line with the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Athens-Clarke County metro area was 102 in 2023, up 27.9% from 2019. That is one for every 844 households, against one for every 804 across the U.S. Another 957 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $860K have gone to businesses classed as personal care services in the Athens-Clarke County metro area.
Population estimates put the population change in the Athens-Clarke County metro area from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). The Athens-Clarke County metro area scores 41 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #287 of 387 scored metro areas and #6 of 14 scored metro areas based in Georgia.
How the Athens-Clarke County metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Athens-Clarke County metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.6 | 57.8 | 47.2 |
| Spending per listing | $211K | $160K | $213K |
| Households per official establishment | 844 | 853 | 804 |
| Official establishment growth, 2019–2023 | +27.9% | +24.9% | +14.1% |
| Population growth, 2020–2025 | +3.9% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $860 | $926 | $1,005 |
| Median household income | $65,608 | $77,353 | $80,734 |
| Groundwork market score | 41 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 102+27.9% over the period
- Employees, 2023
- 467
- Annual payroll, 2023
- $16.9M
- One-person businesses, 2023
- 957Businesses with no payroll
- Map listings, September 2026
- 35064 chain locations
- Listings at the U.S. rate for this spending
- 348The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $860K
SBA-backed loans to businesses classed as personal care services in the Athens-Clarke County metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Athens-Clarke County metro area
- Population, 2025 estimate
- 224,148+3.9% since 2020
- Households
- 86,101
- Median age
- 36.7
- Homes lived in by their owners
- 56%
- Vehicles per household
- 2.0
- Land area
- 1,025 sq. mi.
- People per square mile
- 215
- Median household income
- $65,608+39.0% vs. 2015–2019, before inflation
- Average household income
- $94,551
- Median home value
- $310,200
- Jobs located here
- 94,787
- Daytime population
- 224,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Athens-Clarke County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Athens-Clarke County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for salons, barbers and spas, numbered among those based in Georgia (a market based in another state is listed without a number), with the Athens-Clarke County metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 51 | 219 | 42.1 | $197K | +3.5% | #188 of 387 |
| 2Hinesville, GA | 50 | 130 | 43.1 | $183K | +12.6% | #199 of 387 |
| Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 3Warner Robins, GA | 46 | 414 | 55.6 | $162K | +8.2% | #244 of 387 |
| 4Gainesville, GA | 44 | 334 | 45.4 | $208K | +11.4% | #257 of 387 |
| 5Rome, GA | 42 | 168 | 45.6 | $184K | +2.8% | #279 of 387 |
| 6Athens-Clarke County, GA | 41 | 350 | 40.6 | $211K | +3.9% | #287 of 387 |
| 7Macon-Bibb County, GA | 39 | 393 | 44.4 | $183K | +2.1% | #306 of 387 |
| 8Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 9Brunswick-St. Simons, GA | 36 | 225 | 47.7 | $179K | +4.4% | #328 of 387 |
Other business types in the Athens-Clarke County metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons48
- Barbershops52
- Nail salons40
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Athens-Clarke County, GA metro area?
There are 350 salons, barbers and spas on map listings in the Athens-Clarke County metro area as of September 2026. 64 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 102 businesses with payroll classed as personal care services in 2023, up 27.9% from 2019. Official counts list 957 one-person businesses without payroll.
How much do households in the Athens-Clarke County, GA metro area spend on personal care products and services?
About $74M a year, or $860 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 350 salons, barbers and spas on map listings, it comes to $211K per business. It is estimated from the incomes of the 86,101 households in the Athens-Clarke County metro area and national spending patterns by income.
How does the Athens-Clarke County, GA metro area compare with the U.S. for salons, barbers and spas?
The Athens-Clarke County metro area has 40.6 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $211K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Athens-Clarke County metro area would have about 348, against 350 on map listings. There is one business with payroll in the industry for every 844 households, against one for every 804 across the U.S. The official count rose 27.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Athens-Clarke County, GA metro area growing?
Population estimates put the Athens-Clarke County metro area at 224,148 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 86,101 households. Median household income in the Athens-Clarke County metro area is $65,608, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Athens-Clarke County metro area scores 41 for salons, barbers and spas (lower middle), #287 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Athens-Clarke County metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Athens-Clarke County metro area
Screening a site or an acquisition in the Athens-Clarke County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Athens-Clarke County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.