Beauty and personal care · Metro area · Georgia
Salons, barbers and spas in the Columbus, GA-AL metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Columbus, GA-AL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #385 of 387 scored metro areas
#14 of 14 scored metro areas based in Georgia
- Listings
- 668
- 94 chain locations (14%)
- Official establishments
- 117
- +39.8% since 2019
- Household spending a year
- $102.5M
- On personal care products and services · $804 a household
- Spending per listing
- $153K
- 28% below the U.S.
- Listings per 10k households
- 52.4
- 11% above the U.S.
- Population, 2025
- 324,830
- −1.3% since 2020
See the salons, barbers and spas around any address in the Columbus metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbus metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Columbus metro area is 20 (low), #385 of 387 scored metro areas and #14 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 668 salons, barbers and spas in the Columbus metro area. Chain locations make up 14% of them, against 15% across the U.S. That is 52.4 per 10,000 households, 11% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Columbus metro area comes to about $102.5M a year: $804 per household, 20% below the U.S. average. Spread across 668 salons, barbers and spas, that is $153K per business, 28% below the U.S. figure of $213K.
Official counts show 117 businesses with payroll classed as personal care services in the Columbus metro area in 2023, up 39.8% from 2019. That is one for every 1,090 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $100K have gone to businesses classed as personal care services in the Columbus metro area. Between 2020 and 2025, the population of the Columbus metro area declined 1.3%, against +3.1% for the U.S.
How the Columbus metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Columbus metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.4 | 57.8 | 47.2 |
| Spending per listing | $153K | $160K | $213K |
| Households per official establishment | 1,090 | 853 | 804 |
| Official establishment growth, 2019–2023 | +39.8% | +24.9% | +14.1% |
| Population growth, 2020–2025 | −1.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $804 | $926 | $1,005 |
| Median household income | $59,336 | $77,353 | $80,734 |
| Groundwork market score | 20 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 117+39.8% over the period
- Employees, 2023
- 539
- Annual payroll, 2023
- $14.7M
- One-person businesses, 2023
- 2,423Businesses with no payroll
- Map listings, September 2026
- 66894 chain locations
- Listings at the U.S. rate for this spending
- 482The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $100K
SBA-backed loans to businesses classed as personal care services in the Columbus metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Columbus metro area
- Population, 2025 estimate
- 324,830−1.3% since 2020
- Households
- 127,512
- Median age
- 37.7
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.7
- Land area
- 2,786 sq. mi.
- People per square mile
- 117
- Median household income
- $59,336+24.7% vs. 2015–2019, before inflation
- Average household income
- $81,434
- Median home value
- $197,300
- Jobs located here
- 110,573
- Daytime population
- 319,730Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Columbus metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Columbus metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for salons, barbers and spas, numbered among those based in Georgia (a market based in another state is listed without a number), with the Columbus metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 51 | 219 | 42.1 | $197K | +3.5% | #188 of 387 |
| 2Hinesville, GA | 50 | 130 | 43.1 | $183K | +12.6% | #199 of 387 |
| Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 3Warner Robins, GA | 46 | 414 | 55.6 | $162K | +8.2% | #244 of 387 |
| 4Gainesville, GA | 44 | 334 | 45.4 | $208K | +11.4% | #257 of 387 |
| 5Rome, GA | 42 | 168 | 45.6 | $184K | +2.8% | #279 of 387 |
| 6Athens-Clarke County, GA | 41 | 350 | 40.6 | $211K | +3.9% | #287 of 387 |
| 7Macon-Bibb County, GA | 39 | 393 | 44.4 | $183K | +2.1% | #306 of 387 |
| 8Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 9Brunswick-St. Simons, GA | 36 | 225 | 47.7 | $179K | +4.4% | #328 of 387 |
| 14Columbus, GA-AL | 20 | 668 | 52.4 | $153K | −1.3% | #385 of 387 |
Other business types in the Columbus metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas20
- Hair salons20
- Barbershops20
- Nail salons21
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Columbus, GA-AL metro area?
There are 668 salons, barbers and spas on map listings in the Columbus metro area as of September 2026. 94 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 117 businesses with payroll classed as personal care services in 2023, up 39.8% from 2019. Another 2,423 one-person businesses have no payroll, by official counts.
How much do households in the Columbus, GA-AL metro area spend on personal care products and services?
About $102.5M a year, or $804 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 668 salons, barbers and spas on map listings, it comes to $153K per business. It is estimated from the incomes of the 127,512 households in the Columbus metro area and national spending patterns by income.
How does the Columbus, GA-AL metro area compare with the U.S. for salons, barbers and spas?
The Columbus metro area has 52.4 salons, barbers and spas per 10,000 households, 11% above the U.S. rate of 47.2. Spending per business is $153K, 28% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Columbus metro area would have about 482, against 668 on map listings. There is one business with payroll in the industry for every 1,090 households, against one for every 804 across the U.S. The official count rose 39.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Columbus, GA-AL metro area growing?
Population estimates put the Columbus metro area at 324,830 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 127,512 households. Median household income in the Columbus metro area is $59,336, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbus metro area scores 20 for salons, barbers and spas (low), #385 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Columbus metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Columbus metro area
Screening a site or an acquisition in the Columbus metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Columbus metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.