Market rankings · Oregon
Nail salons in Oregon
Markets across Oregon ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 745
- 185 chain locations (25%)
- Official establishments
- 430
- +4.9% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Spending per listing
- $2.4M
- 43% above the U.S.
- Rank among states
- #21 of 51
- Market score 55 · Upper middle
A site report maps the nail salons on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 745 nail salons in Oregon. Of those, 185 are chain locations, or 25%, against 27% across the U.S. That comes to 4.3 for every 10,000 households, 28% below the U.S. rate of 6.0.
Households in Oregon spend about $1.8B a year on personal care products and services, or $1,036 per household, 3% above the U.S. average. That is about $2.4M of household spending for each salon on map listings, 43% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 430 businesses with payroll in Oregon classed as nail salons, up 4.9% from 2019. That is one for every 3,996 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 11 SBA-backed loans worth $2.1M have gone to businesses classed as nail salons in Oregon.
Among the 50 states and DC, Oregon ranks #21 for nail salons, with a Groundwork market score of 55 (upper middle). Of the 8 scored metro areas in or partly in Oregon, the Bend metro area scores highest (76). Of the 7 scored small-town markets in or partly in Oregon, the Ontario area scores highest (75).
Every market in Oregon for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bend, OR | 76 | 45 | 4.3 | $2.5M | +7.0% | #15 of 387 |
| 2Albany, OR | 75 | 14 | 2.8 | $3.4M | +3.0% | #16 of 387 |
| 3Corvallis, OR | 73 | 13 | 3.4 | $3M | +4.4% | #24 of 387 |
| 4Salem, OR | 66 | 63 | 3.9 | $2.5M | +2.7% | #63 of 387 |
| 5Eugene-Springfield, OR | 62 | 59 | 3.7 | $2.6M | −0.7% | #80 of 387 |
| 6Medford, OR | 61 | 32 | 3.5 | $2.8M | −0.9% | #89 of 387 |
| 7Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Grants Pass, OR | 36 | 19 | 5.2 | $1.7M | −0.4% | #331 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ontario, OR-ID | 75 | 6 | 3.0 | $2.9M | +5.0% | #26 of 387 |
| 2Roseburg, OR | 71 | 11 | 2.3 | $3.8M | +0.6% | #49 of 387 |
| 3Astoria, OR | 71 | 5 | 2.8 | $3.4M | −0.6% | #50 of 387 |
| 4Hermiston-Pendleton, OR | 66 | 8 | 2.4 | $3.8M | +1.8% | #84 of 387 |
| 5Klamath Falls, OR | 63 | 9 | 3.1 | $2.8M | +0.9% | #106 of 387 |
| 6Newport, OR | 54 | 10 | 4.3 | $2.1M | +0.3% | #177 of 387 |
| 7Coos Bay-North Bend, OR | 49 | 12 | 4.2 | $2.1M | −1.5% | #215 of 387 |
| The Dalles, OR | Not scored | 1 | 0.9 | $9.5M | −1.1% | |
| La Grande, OR | Not scored | 4 | 3.7 | $2.5M | −1.0% | |
| Hood River, OR | Not scored | 4 | 4.5 | $2.5M | −0.7% | |
| Brookings, OR | Not scored | 2 | 1.8 | $5.1M | −3.8% | |
| Baker City, OR | Not scored | 2 | 2.7 | $3.2M | −0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 81 | 7 | 2.1 | $4.9M | +2.3% | #34 of 1,328 |
| 2Columbia County, OR | 78 | 5 | 2.4 | $4.2M | +2.6% | #57 of 1,328 |
| 3Linn County, OR | 77 | 14 | 2.8 | $3.4M | +3.0% | #65 of 1,328 |
| 4Benton County, OR | 74 | 13 | 3.4 | $3M | +4.4% | #102 of 1,328 |
| 5Deschutes County, OR | 74 | 39 | 4.6 | $2.4M | +6.8% | #107 of 1,328 |
| 6Clatsop County, OR | 66 | 5 | 2.8 | $3.4M | −0.6% | #235 of 1,328 |
| 7Jackson County, OR | 65 | 32 | 3.5 | $2.8M | −0.9% | #263 of 1,328 |
| 8Lane County, OR | 65 | 59 | 3.7 | $2.6M | −0.7% | #264 of 1,328 |
| 9Douglas County, OR | 64 | 11 | 2.3 | $3.8M | +0.6% | #278 of 1,328 |
| 10Marion County, OR | 61 | 56 | 4.4 | $2.2M | +2.7% | #372 of 1,328 |
| 11Umatilla County, OR | 60 | 8 | 2.8 | $3.3M | +1.5% | #388 of 1,328 |
| 12Yamhill County, OR | 60 | 17 | 4.3 | $2.4M | +2.2% | #392 of 1,328 |
| 13Klamath County, OR | 57 | 9 | 3.1 | $2.8M | +0.9% | #474 of 1,328 |
| 14Washington County, OR | 55 | 132 | 5.6 | $2.1M | +1.8% | #531 of 1,328 |
| 15Lincoln County, OR | 50 | 10 | 4.3 | $2.1M | +0.3% | #698 of 1,328 |
| 16Multnomah County, OR | 49 | 170 | 4.9 | $2.2M | −2.6% | #722 of 1,328 |
| 17Clackamas County, OR | 47 | 101 | 6.2 | $1.9M | +0.9% | #776 of 1,328 |
| 18Coos County, OR | 46 | 12 | 4.2 | $2.1M | −1.5% | #794 of 1,328 |
| 19Josephine County, OR | 40 | 19 | 5.2 | $1.7M | −0.4% | #947 of 1,328 |
| Malheur County, OR | Not scored | 2 | 1.9 | $4.3M | +1.9% | |
| Tillamook County, OR | Not scored | 4 | 3.4 | $2.7M | −0.3% | |
| Wasco County, OR | Not scored | 1 | 0.9 | $9.5M | −1.1% | |
| Crook County, OR | Not scored | 4 | 3.7 | $2.7M | +10.6% | |
| Union County, OR | Not scored | 4 | 3.7 | $2.5M | −1.0% | |
| Jefferson County, OR | Not scored | 2 | 2.3 | $4.2M | +4.7% |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hood River County, OR | Not scored | 4 | 4.5 | $2.5M | −0.7% | |
| Curry County, OR | Not scored | 2 | 1.8 | $5.1M | −3.8% | |
| Baker County, OR | Not scored | 2 | 2.7 | $3.2M | −0.4% | |
| Morrow County, OR | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Lake County, OR | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Wallowa County, OR | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Harney County, OR | Not scored | 1 | 3.2 | $2.7M | −1.7% | |
| Grant County, OR | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Gilliam County, OR | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Sherman County, OR | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Wheeler County, OR | Not scored | 0 | 0.0 | n/a | +0.8% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Oregon?
There are 745 nail salons on map listings in Oregon as of September 2026. 185 of them (25%) are chain locations. The listings count nail salons. Official counts show 430 businesses with payroll classed as nail salons in 2023, up 4.9% from 2019. Official counts also show 1,414 one-person businesses without payroll.
How much do households in Oregon spend on personal care products and services?
About $1.8B a year, or $1,036 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 745 nail salons on map listings, it comes to $2.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for nail salons?
Oregon has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.4M, 43% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Oregon would have about 1,066, against 745 on map listings. There is one business with payroll in the industry for every 3,996 households, against one for every 3,754 across the U.S. The official count rose 4.9% from 2019 to 2023, against +23.2% for the U.S.
Which market in Oregon has the highest market score for nail salons?
Among 8 scored metro areas in or partly in Oregon, the Bend metro area scores highest, at 76 (high). Among 7 scored small-town markets in or partly in Oregon, the Ontario area scores highest, at 75 (high). Among 19 scored counties in Oregon, Polk County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 55 for nail salons (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
All 51 states
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Top markets for nail salons across the U.S. · All business types in Oregon
Related business types in Oregon
- Salons, barbers and spas6,990 listings
- Hair salons3,555 listings
- Barbershops648 listings
- Spas and skin care1,885 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.