Beauty and personal care · County · Virginia
Nail salons in New Kent County, VA
The nail salons in New Kent County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.3M
- On personal care products and services · $1,115 a household
- Spending per listing
- $2.6M
- 55% above the U.S.
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Population, 2025
- 28,022
- +21.2% since 2020
See the nail salons around any address in New Kent County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in New Kent County comes to about $10.3M a year: $1,115 per household, 11% above the U.S. average. Spread across 4 nail salons, that is $2.6M per salon, 55% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 4 nail salons on map listings in New Kent County as of September 2026. That is 4.3 per 10,000 households, 28% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in New Kent County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $116K has gone to businesses classed as nail salons in New Kent County.
Between 2020 and 2025, the population of New Kent County grew 21.2%, faster than the U.S. (+3.1%). With 4 nail salons on map listings, New Kent County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 6.0 | 6.0 |
| Spending per listing | $2.6M | $1.7M | $1.7M |
| Households per official establishment | n/a | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,115 | $1,023 | $1,005 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $116K
SBA-backed loans to businesses classed as nail salons in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| New Kent County, VA | Not scored | 4 | 4.3 | $2.6M | +21.2% |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas85
- Hair salons85
- Barbershops
- Nail salons
- Spas and skin care94
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in New Kent County, VA?
As of September 2026, map listings count 4 nail salons in New Kent County. The listings count nail salons. No official count is published for nail salons in New Kent County: counts under 3 are left out.
How much do households in New Kent County, VA spend on personal care products and services?
About $10.3M a year, or $1,115 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $2.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for nail salons?
New Kent County has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.6M, 55% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, New Kent County would have about 6, against 4 on map listings.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.