Beauty and personal care · Small-town market · Virginia
Nail salons in the Martinsville, VA area
How the Martinsville, VA area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #347 of 387 scored small-town markets
#2 of 3 scored small-town markets based in Virginia
- Listings
- 12
- 7 chain locations (58%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.5M
- On personal care products and services · $730 a household
- Spending per listing
- $1.6M
- 3% below the U.S.
- Listings per 10k households
- 4.5
- 25% below the U.S.
- Population, 2025
- 63,091
- −1.9% since 2020
See the nail salons around any address in the Martinsville area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Martinsville area scores 24 (low) on the Groundwork market score for nail salons, ranking #347 of 387 scored small-town markets and #2 of 3 scored small-town markets based in Virginia. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 12 nail salons in the Martinsville area. Chain locations make up 58% of them, against 27% across the U.S. Per 10,000 households, that is 4.5, 25% below the U.S. rate of 6.0.
Household spending on personal care products and services in the Martinsville area comes to about $19.5M a year: $730 per household, 27% below the U.S. average. That works out to $1.6M per salon, 3% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Martinsville area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Martinsville area declined 1.9%, against +3.1% for the U.S.
How the Martinsville area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martinsville area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 6.0 | 6.0 |
| Spending per listing | $1.6M | $1.7M | $1.7M |
| Households per official establishment | n/a | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | −1.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $730 | $1,023 | $1,005 |
| Median household income | $49,860 | $93,170 | $80,734 |
| Groundwork market score | 24 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 127 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Martinsville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Martinsville area
- Population, 2025 estimate
- 63,091−1.9% since 2020
- Households
- 26,754
- Median age
- 45.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 393 sq. mi.
- People per square mile
- 162
- Median household income
- $49,860+33.6% vs. 2015–2019, before inflation
- Average household income
- $67,928
- Median home value
- $130,800
- Jobs located here
- 25,447
- Daytime population
- 62,583Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Martinsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for nail salons, numbered among those based in Virginia (a market based in another state is listed without a number), with the Martinsville area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 76 | 5 | 3.4 | $3M | +10.1% | #21 of 387 |
| Bluefield, WV-VA | 25 | 17 | 4.2 | $1.8M | −3.8% | #339 of 387 |
| 2Martinsville, VA | 24 | 12 | 4.5 | $1.6M | −1.9% | #347 of 387 |
| 3Danville, VA | 15 | 26 | 5.9 | $1.2M | −1.7% | #365 of 387 |
Other business types in the Martinsville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons28
- Barbershops15
- Nail salons24
- Spas and skin care21
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Martinsville, VA area?
There are 12 nail salons on map listings in the Martinsville area as of September 2026. 7 of them (58%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Martinsville area: counts under 3 are left out. Official counts also show 27 one-person businesses without payroll.
How much do households in the Martinsville, VA area spend on personal care products and services?
About $19.5M a year, or $730 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 26,754 households in the Martinsville area and national spending patterns by income.
How does the Martinsville, VA area compare with the U.S. for nail salons?
The Martinsville area has 4.5 nail salons per 10,000 households, 25% below the U.S. rate of 6.0. Spending per salon is $1.6M, 3% below the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.
How fast is the Martinsville, VA area growing?
Population estimates put the Martinsville area at 63,091 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 26,754 households. The median household income in the Martinsville area is $49,860 a year, 38% below the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Martinsville area scores 24 for nail salons (low), #347 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Martinsville area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Martinsville area
Screening a site or an acquisition in the Martinsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.