Market rankings · Nebraska
Nail salons in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 353
- 91 chain locations (26%)
- Official establishments
- 52
- +20.9% since 2019
- Household spending a year
- $801M
- On personal care products and services
- Listings per 10k households
- 4.4
- 27% below the U.S.
- Spending per listing
- $2.3M
- 36% above the U.S.
- Rank among states
- #5 of 51
- Market score 70 · Upper middle
A site report maps the nail salons on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 353 nail salons on map listings in Nebraska as of September 2026. 91 of them (26%) are chain locations, against 27% across the U.S. That is 4.4 per 10,000 households, 27% below the U.S. rate of 6.0.
At $1,004 per household (in line with the U.S. average), households in Nebraska spend about $801M a year on personal care products and services. That is about $2.3M of household spending for each salon on map listings, 36% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in Nebraska was 52 in 2023, up 20.9% from 2019. That is one for every 15,343 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $2.6M have gone to businesses classed as nail salons in Nebraska.
Among the 50 states and DC, Nebraska ranks #5 for nail salons, with a Groundwork market score of 70 (upper middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (82). Of the 7 scored small-town markets in or partly in Nebraska, the Hastings area scores highest (71).
Every market in Nebraska for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 82 | 180 | 4.6 | $2.3M | +4.2% | #3 of 387 |
| 2Lincoln, NE | 63 | 80 | 5.7 | $1.7M | +3.3% | #77 of 387 |
| Sioux City, IA-NE-SD | 41 | 34 | 6.1 | $1.6M | +1.0% | #278 of 387 |
| 3Grand Island, NE | 40 | 18 | 5.9 | $1.6M | +1.5% | #295 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hastings, NE | 71 | 5 | 2.9 | $3.2M | −0.2% | #51 of 387 |
| 2Columbus, NE | 71 | 8 | 4.6 | $2.1M | +3.8% | #56 of 387 |
| 3Kearney, NE | 70 | 8 | 3.5 | $2.8M | +1.9% | #63 of 387 |
| 4Fremont, NE | 67 | 5 | 3.3 | $2.9M | +2.6% | #81 of 387 |
| 5Norfolk, NE | 63 | 8 | 4.1 | $2.3M | +1.1% | #108 of 387 |
| 6North Platte, NE | 43 | 7 | 4.6 | $2M | −3.6% | #244 of 387 |
| 7Scottsbluff, NE | 37 | 9 | 5.9 | $1.5M | −1.2% | #284 of 387 |
| Lexington, NE | Not scored | 3 | 3.0 | $3.2M | +1.1% | |
| Beatrice, NE | Not scored | 3 | 3.2 | $2.9M | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 84 | 38 | 5.1 | $2.3M | +9.0% | #25 of 1,328 |
| 2Douglas County, NE | 75 | 125 | 5.2 | $2M | +3.6% | #92 of 1,328 |
| 3Dodge County, NE | 66 | 5 | 3.3 | $2.9M | +2.6% | #240 of 1,328 |
| 4Lancaster County, NE | 65 | 78 | 5.8 | $1.7M | +3.4% | #275 of 1,328 |
| 5Buffalo County, NE | 63 | 8 | 4.0 | $2.4M | +1.9% | #324 of 1,328 |
| 6Adams County, NE | 58 | 5 | 3.8 | $2.5M | −0.3% | #445 of 1,328 |
| 7Platte County, NE | 53 | 8 | 5.9 | $1.6M | +3.9% | #600 of 1,328 |
| 8Madison County, NE | 51 | 7 | 4.8 | $1.9M | +1.6% | #664 of 1,328 |
| 9Lincoln County, NE | 41 | 7 | 4.7 | $1.9M | −3.6% | #921 of 1,328 |
| 10Hall County, NE | 35 | 18 | 7.3 | $1.3M | +1.4% | #1,052 of 1,328 |
| 11Dakota County, NE | 32 | 6 | 8.0 | $1.2M | +0.7% | #1,113 of 1,328 |
| 12Scotts Bluff County, NE | 31 | 9 | 6.0 | $1.5M | −1.3% | #1,122 of 1,328 |
| Cass County, NE | Not scored | 2 | 1.8 | $6M | +3.9% | |
| Dawson County, NE | Not scored | 3 | 3.3 | $2.9M | +1.5% | |
| Saunders County, NE | Not scored | 2 | 2.2 | $4.8M | +6.0% | |
| Gage County, NE | Not scored | 3 | 3.2 | $2.9M | +0.2% | |
| Washington County, NE | Not scored | 2 | 2.4 | $4.6M | +1.8% | |
| Seward County, NE | Not scored | 2 | 2.9 | $3.5M | +2.3% | |
| Otoe County, NE | Not scored | 2 | 3.1 | $3.2M | +3.9% | |
| Saline County, NE | Not scored | 2 | 3.9 | $2.5M | +1.9% | |
| York County, NE | Not scored | 2 | 3.5 | $2.8M | +3.3% | |
| Box Butte County, NE | Not scored | 2 | 4.4 | $2M | −3.0% | |
| Colfax County, NE | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Red Willow County, NE | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Custer County, NE | Not scored | 0 | 0.0 | n/a | 0.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Wayne County, NE | Not scored | 2 | 5.3 | $1.7M | +3.3% | |
| Cheyenne County, NE | Not scored | 2 | 4.5 | $1.9M | +0.4% | |
| Hamilton County, NE | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Phelps County, NE | Not scored | 1 | 2.6 | $3.7M | +0.2% | |
| Cuming County, NE | Not scored | 2 | 5.3 | $1.8M | −2.1% | |
| Butler County, NE | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Knox County, NE | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Cedar County, NE | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Keith County, NE | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Dawes County, NE | Not scored | 2 | 5.8 | $1.5M | −3.7% | |
| Richardson County, NE | Not scored | 1 | 2.8 | $3.2M | −4.2% | |
| Merrick County, NE | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Pierce County, NE | Not scored | 1 | 3.5 | $2.7M | +0.5% | |
| Jefferson County, NE | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Nemaha County, NE | Not scored | 1 | 3.5 | $2.6M | +0.2% | |
| Burt County, NE | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Kearney County, NE | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Thurston County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Howard County, NE | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Antelope County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Clay County, NE | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Fillmore County, NE | Not scored | 1 | 4.2 | $2.3M | −2.0% | |
| Cherry County, NE | Not scored | 2 | 9.0 | $1M | +1.9% | |
| Boone County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Johnson County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Polk County, NE | Not scored | 1 | 4.7 | $2M | +1.1% | |
| Sheridan County, NE | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Thayer County, NE | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Furnas County, NE | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Morrill County, NE | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Nuckolls County, NE | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Valley County, NE | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Chase County, NE | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Webster County, NE | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Nance County, NE | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Kimball County, NE | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Sherman County, NE | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Brown County, NE | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Harlan County, NE | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, NE | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Perkins County, NE | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Frontier County, NE | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Hitchcock County, NE | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pawnee County, NE | Not scored | 1 | 9.2 | $928K | −1.0% | |
| Greeley County, NE | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Dundy County, NE | Not scored | 0 | 0.0 | n/a | −5.2% | |
| Garfield County, NE | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Boyd County, NE | Not scored | 0 | 0.0 | n/a | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Nebraska?
As of September 2026, map listings count 353 nail salons in Nebraska. 91 of them (26%) are chain locations. The listings count nail salons. Official counts show 52 businesses with payroll classed as nail salons in 2023, up 20.9% from 2019. Official counts also show 2,036 one-person businesses without payroll.
How much do households in Nebraska spend on personal care products and services?
About $801M a year, or $1,004 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 353 nail salons on map listings, it comes to $2.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for nail salons?
Nebraska has 4.4 nail salons per 10,000 households, 27% below the U.S. rate of 6.0. Spending per salon is $2.3M, 36% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Nebraska would have about 479, against 353 on map listings. There is one business with payroll in the industry for every 15,343 households, against one for every 3,754 across the U.S. The official count rose 20.9% from 2019 to 2023, against +23.2% for the U.S.
Which market in Nebraska has the highest market score for nail salons?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 82 (high). Among 7 scored small-town markets in or partly in Nebraska, the Hastings area scores highest, at 71 (upper middle). Among 12 scored counties in Nebraska, Sarpy County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 70 for nail salons (upper middle), #5 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Salons, barbers and spas3,163 listings
- Hair salons1,742 listings
- Barbershops271 listings
- Spas and skin care732 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.