Beauty and personal care · County · Virginia
Nail salons in Roanoke County, VA
Competitor counts, household spending and official business counts for nail salons in Roanoke County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,142 of 1,328 scored counties
#49 of 64 scored counties in Virginia
- Listings
- 32
- 12 chain locations (38%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $37.5M
- On personal care products and services · $944 a household
- Spending per listing
- $1.2M
- 30% below the U.S.
- Listings per 10k households
- 8.1
- 35% above the U.S.
- Population, 2025
- 97,150
- +0.2% since 2020
See the nail salons around any address in Roanoke County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roanoke County scores 30 (lower middle) on the Groundwork market score for nail salons, ranking #1,142 of 1,328 scored counties and #49 of 64 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Roanoke County spend about $37.5M a year on personal care products and services, or $944 per household, 6% below the U.S. average. Spread across 32 nail salons, that is $1.2M per salon, 30% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Roanoke County has 32 nail salons on map listings as of September 2026. Of those, 12 are chain locations, or 38%, against 27% across the U.S. That is 8.1 per 10,000 households, 35% above the U.S. rate of 6.0.
In 2023, official counts showed 11 businesses with payroll in Roanoke County classed as nail salons. That is one for every 3,611 households, against one for every 3,754 across the U.S. Population estimates put the population change in Roanoke County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).
How Roanoke County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 6.0 | 6.0 |
| Spending per listing | $1.2M | $1.7M | $1.7M |
| Households per official establishment | 3,611 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $944 | $1,023 | $1,005 |
| Median household income | $83,709 | $93,170 | $80,734 |
| Groundwork market score | 30 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 11
- Employees, 2023
- 23
- Annual payroll, 2023
- $633K
- One-person businesses, 2023
- 103Businesses with no payroll
- Map listings, September 2026
- 3212 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Roanoke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke County
- Population, 2025 estimate
- 97,150+0.2% since 2020
- Households
- 39,725
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 251 sq. mi.
- People per square mile
- 387
- Median household income
- $83,709+21.4% vs. 2015–2019, before inflation
- Average household income
- $108,750
- Median home value
- $286,000
- Jobs located here
- 38,065
- Daytime population
- 88,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Roanoke County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 49Roanoke County, VA | 30 | 32 | 8.1 | $1.2M | +0.2% | #1,142 of 1,328 |
Other business types in Roanoke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons33
- Barbershops64
- Nail salons30
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Roanoke County, VA?
Map listings as of September 2026 show 32 nail salons in Roanoke County. 12 of them (38%) are chain locations. The listings count nail salons. Official counts show 11 businesses with payroll classed as nail salons in 2023. Official counts list 103 one-person businesses without payroll.
How much do households in Roanoke County, VA spend on personal care products and services?
About $37.5M a year, or $944 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 32 nail salons on map listings, it comes to $1.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 39,725 households in Roanoke County and national spending patterns by income.
How does Roanoke County, VA compare with the U.S. for nail salons?
Roanoke County has 8.1 nail salons per 10,000 households, 35% above the U.S. rate of 6.0. Spending per salon is $1.2M, 30% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Roanoke County would have about 22, against 32 on map listings. There is one business with payroll in the industry for every 3,611 households, against one for every 3,754 across the U.S.
How fast is Roanoke County, VA growing?
Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke County scores 30 for nail salons (lower middle), #1,142 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Roanoke County
Screening a site or an acquisition in Roanoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.