Beauty and personal care · County · Virginia
Nail salons in Norfolk city, VA
How Norfolk city, VA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,117 of 1,328 scored counties
#44 of 64 scored counties in Virginia
- Listings
- 45
- 13 chain locations (29%)
- Official establishments
- 31
- +10.7% since 2019
- Household spending a year
- $80.9M
- On personal care products and services · $852 a household
- Spending per listing
- $1.8M
- 8% above the U.S.
- Listings per 10k households
- 4.7
- 22% below the U.S.
- Population, 2025
- 231,013
- −2.9% since 2020
See the nail salons around any address in Norfolk city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Norfolk city is 31 (lower middle), #1,117 of 1,328 scored counties and #44 of 64 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $852 per household (15% below the U.S. average), households in Norfolk city spend about $80.9M a year on personal care products and services. Spread across 45 nail salons, that is $1.8M per salon, 8% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 45 nail salons on map listings in Norfolk city as of September 2026. Chain locations make up 29% of them, against 27% across the U.S. Per 10,000 households, that is 4.7, 22% below the U.S. rate of 6.0.
In 2023, official counts showed 31 businesses with payroll in Norfolk city classed as nail salons, up 10.7% from 2019. That is one for every 3,063 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Norfolk city declined 2.9%, against +3.1% for the U.S.
How Norfolk city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 6.0 | 6.0 |
| Spending per listing | $1.8M | $1.7M | $1.7M |
| Households per official establishment | 3,063 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | +10.7% | +28.3% | +23.2% |
| Population growth, 2020–2025 | −2.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $852 | $1,023 | $1,005 |
| Median household income | $66,109 | $93,170 | $80,734 |
| Groundwork market score | 31 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 31+10.7% over the period
- Employees, 2023
- 84
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 4513 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk city
- Population, 2025 estimate
- 231,013−2.9% since 2020
- Households
- 94,965
- Median age
- 35.1
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.6
- Land area
- 53 sq. mi.
- People per square mile
- 4,385
- Median household income
- $66,109+28.1% vs. 2015–2019, before inflation
- Average household income
- $91,610
- Median home value
- $289,900
- Jobs located here
- 130,869
- Daytime population
- 273,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Norfolk city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 44Norfolk city, VA | 31 | 45 | 4.7 | $1.8M | −2.9% | #1,117 of 1,328 |
Other business types in Norfolk city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons38
- Barbershops12
- Nail salons31
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Norfolk city, VA?
As of September 2026, map listings count 45 nail salons in Norfolk city. 13 of them (29%) are chain locations. The listings count nail salons. Official counts show 31 businesses with payroll classed as nail salons in 2023, up 10.7% from 2019. Official counts list 117 one-person businesses without payroll.
How much do households in Norfolk city, VA spend on personal care products and services?
About $80.9M a year, or $852 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 45 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.
How does Norfolk city, VA compare with the U.S. for nail salons?
Norfolk city has 4.7 nail salons per 10,000 households, 22% below the U.S. rate of 6.0. Spending per salon is $1.8M, 8% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Norfolk city would have about 48, against 45 on map listings. There is one business with payroll in the industry for every 3,063 households, against one for every 3,754 across the U.S. The official count rose 10.7% from 2019 to 2023, against +23.2% for the U.S.
How fast is Norfolk city, VA growing?
Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 31 for nail salons (lower middle), #1,117 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Norfolk city
Screening a site or an acquisition in Norfolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.