Market rankings · West Virginia
Nail salons in West Virginia
Markets across West Virginia ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 299
- 106 chain locations (35%)
- Official establishments
- 55
- +77.4% since 2019
- Household spending a year
- $584.1M
- On personal care products and services
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Spending per listing
- $2M
- 17% above the U.S.
- Rank among states
- #40 of 51
- Market score 40 · Lower middle
A site report maps the nail salons on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 299 nail salons in West Virginia. 106 of them (35%) are chain locations, against 27% across the U.S. That is 4.1 per 10,000 households, 32% below the U.S. rate of 6.0.
Households in West Virginia spend about $584.1M a year on personal care products and services, or $802 per household, 20% below the U.S. average. That works out to $2M per salon, 17% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 55 businesses with payroll classed as nail salons in West Virginia in 2023, up 77.4% from 2019. That is one for every 13,248 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 3 SBA-backed loans worth $355K have gone to businesses classed as nail salons in West Virginia.
Among the 50 states and DC, West Virginia ranks #40 for nail salons, with a Groundwork market score of 40 (lower middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (56). Of the 5 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest (44).
Every market in West Virginia for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 56 | 54 | 4.6 | $2M | +7.1% | #137 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,452 | 6.1 | $1.9M | +3.3% | #138 of 387 |
| 1Weirton-Steubenville, WV-OH | 55 | 16 | 3.2 | $2.6M | −3.6% | #143 of 387 |
| 2Wheeling, WV-OH | 51 | 20 | 3.4 | $2.4M | −3.6% | #181 of 387 |
| 3Morgantown, WV | 48 | 33 | 5.7 | $1.5M | +1.3% | #211 of 387 |
| 4Huntington-Ashland, WV-KY-OH | 46 | 65 | 4.3 | $1.9M | −2.6% | #226 of 387 |
| Winchester, VA-WV | 43 | 37 | 6.7 | $1.4M | +6.5% | #259 of 387 |
| 5Beckley, WV | 37 | 18 | 4.0 | $1.9M | −4.3% | #324 of 387 |
| 6Charleston, WV | 33 | 41 | 4.7 | $1.7M | −4.7% | #345 of 387 |
| 7Parkersburg-Vienna, WV | 22 | 25 | 6.6 | $1.2M | −2.3% | #372 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 44 | 16 | 4.2 | $1.9M | −1.3% | #239 of 387 |
| 1Fairmont, WV | 42 | 10 | 4.3 | $1.9M | −1.2% | #251 of 387 |
| 2Clarksburg, WV | 31 | 19 | 5.4 | $1.5M | −2.4% | #319 of 387 |
| 3Bluefield, WV-VA | 25 | 17 | 4.2 | $1.8M | −3.8% | #339 of 387 |
| 4Elkins, WV | 8 | 9 | 8.4 | $910K | −3.6% | #382 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 8 | 3.5 | $2.9M | +9.2% | #30 of 1,328 |
| 2Berkeley County, WV | 70 | 21 | 4.1 | $2.2M | +13.7% | #152 of 1,328 |
| 3Monongalia County, WV | 47 | 32 | 7.2 | $1.2M | +2.0% | #790 of 1,328 |
| 4Ohio County, WV | 40 | 8 | 4.4 | $1.9M | −4.4% | #946 of 1,328 |
| 5Marion County, WV | 39 | 10 | 4.3 | $1.9M | −1.2% | #963 of 1,328 |
| 6Mercer County, WV | 38 | 8 | 3.3 | $2.3M | −3.4% | #979 of 1,328 |
| 7Kanawha County, WV | 37 | 39 | 5.1 | $1.6M | −4.3% | #1,004 of 1,328 |
| 8Putnam County, WV | 36 | 14 | 6.0 | $1.6M | −1.0% | #1,023 of 1,328 |
| 9Cabell County, WV | 31 | 26 | 6.6 | $1.2M | −3.2% | #1,129 of 1,328 |
| 10Raleigh County, WV | 30 | 16 | 5.5 | $1.3M | −3.5% | #1,140 of 1,328 |
| 11Harrison County, WV | 26 | 18 | 6.8 | $1.2M | −2.5% | #1,191 of 1,328 |
| 12Wood County, WV | 26 | 25 | 7.0 | $1.1M | −2.1% | #1,192 of 1,328 |
| 13Logan County, WV | 19 | 6 | 4.7 | $1.6M | −6.6% | #1,241 of 1,328 |
| 14Nicholas County, WV | 18 | 5 | 5.3 | $1.4M | −2.9% | #1,249 of 1,328 |
| 15Brooke County, WV | 7 | 8 | 8.3 | $950K | −6.0% | #1,312 of 1,328 |
| 16Randolph County, WV | 6 | 9 | 8.4 | $910K | −3.6% | #1,316 of 1,328 |
| Fayette County, WV | Not scored | 2 | 1.3 | $5.9M | −5.6% | |
| Wayne County, WV | Not scored | 4 | 2.5 | $3.1M | −4.0% | |
| Preston County, WV | Not scored | 1 | 0.8 | $10.3M | −0.6% | |
| Greenbrier County, WV | Not scored | 4 | 2.7 | $2.7M | −4.0% | |
| Marshall County, WV | Not scored | 4 | 3.2 | $2.4M | −4.4% | |
| Hancock County, WV | Not scored | 4 | 3.1 | $2.6M | −4.5% | |
| Jackson County, WV | Not scored | 3 | 2.6 | $3M | −1.0% | |
| Mineral County, WV | Not scored | 3 | 2.7 | $3.1M | −0.4% | |
| Mason County, WV | Not scored | 3 | 2.9 | $2.5M | −2.7% |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Upshur County, WV | Not scored | 2 | 2.1 | $3.7M | −0.3% | |
| Hampshire County, WV | Not scored | 1 | 1.2 | $7M | +4.4% | |
| Mingo County, WV | Not scored | 0 | 0.0 | n/a | −8.7% | |
| Boone County, WV | Not scored | 2 | 2.5 | $3M | −6.9% | |
| Wyoming County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Lincoln County, WV | Not scored | 0 | 0.0 | n/a | −5.8% | |
| McDowell County, WV | Not scored | 0 | 0.0 | n/a | −10.9% | |
| Morgan County, WV | Not scored | 2 | 2.7 | $3.1M | +5.5% | |
| Lewis County, WV | Not scored | 1 | 1.4 | $5.6M | −3.7% | |
| Taylor County, WV | Not scored | 1 | 1.5 | $5.3M | −2.4% | |
| Barbour County, WV | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Hardy County, WV | Not scored | 1 | 1.7 | $4.4M | +0.7% | |
| Wetzel County, WV | Not scored | 2 | 3.3 | $2.4M | −4.6% | |
| Roane County, WV | Not scored | 1 | 1.8 | $4M | −4.8% | |
| Monroe County, WV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Braxton County, WV | Not scored | 3 | 6.3 | $1.1M | −4.1% | |
| Summers County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Grant County, WV | Not scored | 2 | 4.6 | $1.7M | +0.4% | |
| Ritchie County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Webster County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Tyler County, WV | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Clay County, WV | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pocahontas County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Doddridge County, WV | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Pleasants County, WV | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Tucker County, WV | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Calhoun County, WV | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Pendleton County, WV | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Wirt County, WV | Not scored | 0 | 0.0 | n/a | −5.9% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in West Virginia?
West Virginia has 299 nail salons on map listings as of September 2026. 106 of them (35%) are chain locations. The listings count nail salons. Official counts show 55 businesses with payroll classed as nail salons in 2023, up 77.4% from 2019. Official counts also show 823 one-person businesses without payroll.
How much do households in West Virginia spend on personal care products and services?
About $584.1M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 299 nail salons on map listings, it comes to $2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for nail salons?
West Virginia has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2M, 17% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, West Virginia would have about 350, against 299 on map listings. There is one business with payroll in the industry for every 13,248 households, against one for every 3,754 across the U.S. The official count rose 77.4% from 2019 to 2023, against +23.2% for the U.S.
Which market in West Virginia has the highest market score for nail salons?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 56 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest, at 44 (lower middle). Among 16 scored counties in West Virginia, Jefferson County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 40 for nail salons (lower middle), #40 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for nail salons across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Salons, barbers and spas2,429 listings
- Hair salons1,301 listings
- Barbershops315 listings
- Spas and skin care489 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.