Beauty and personal care · Small-town market · West Virginia
Nail salons in the Bluefield, WV-VA area
How the Bluefield, WV-VA area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #339 of 387 scored small-town markets
#3 of 4 scored small-town markets based in West Virginia
- Listings
- 17
- 6 chain locations (35%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $30.3M
- On personal care products and services · $747 a household
- Spending per listing
- $1.8M
- 7% above the U.S.
- Listings per 10k households
- 4.2
- 30% below the U.S.
- Population, 2025
- 96,138
- −3.8% since 2020
See the nail salons around any address in the Bluefield area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Bluefield area has a Groundwork market score of 25 (lower middle): #339 of 387 scored small-town markets and #3 of 4 scored small-town markets based in West Virginia. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 17 nail salons in the Bluefield area. 6 of them (35%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 4.2, 30% below the U.S. rate of 6.0.
Households in the Bluefield area spend about $30.3M a year on personal care products and services, or $747 per household, 26% below the U.S. average. Spread across 17 nail salons, that is $1.8M per salon, 7% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Bluefield area: counts under 3 aren’t published. Population estimates put the population change in the Bluefield area from 2020 to 2025 at −3.8%, against +3.1% for the U.S.
How the Bluefield area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bluefield area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 4.1 | 6.0 |
| Spending per listing | $1.8M | $2M | $1.7M |
| Households per official establishment | n/a | 13,248 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +77.4% | +23.2% |
| Population growth, 2020–2025 | −3.8% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $747 | $802 | $1,005 |
| Median household income | $50,550 | $59,608 | $80,734 |
| Groundwork market score | 25 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 176 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Bluefield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bluefield area
- Population, 2025 estimate
- 96,138−3.8% since 2020
- Households
- 40,514
- Median age
- 44.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 938 sq. mi.
- People per square mile
- 105
- Median household income
- $50,550
- Average household income
- $70,787
- Median home value
- $120,000
- Jobs located here
- 33,948
- Daytime population
- 95,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bluefield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across West Virginia
Every West Virginia market ranked →The highest-scoring small-town markets in West Virginia for nail salons, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Bluefield area marked.
Top small-town markets in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 44 | 16 | 4.2 | $1.9M | −1.3% | #239 of 387 |
| 1Fairmont, WV | 42 | 10 | 4.3 | $1.9M | −1.2% | #251 of 387 |
| 2Clarksburg, WV | 31 | 19 | 5.4 | $1.5M | −2.4% | #319 of 387 |
| 3Bluefield, WV-VA | 25 | 17 | 4.2 | $1.8M | −3.8% | #339 of 387 |
| 4Elkins, WV | 8 | 9 | 8.4 | $910K | −3.6% | #382 of 387 |
Other business types in the Bluefield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons19
- Barbershops17
- Nail salons25
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Bluefield, WV-VA area?
The Bluefield area has 17 nail salons on map listings as of September 2026. 6 of them (35%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Bluefield area: counts under 3 are left out. Official counts also show 61 one-person businesses without payroll.
How much do households in the Bluefield, WV-VA area spend on personal care products and services?
About $30.3M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 17 nail salons on map listings, it comes to $1.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 40,514 households in the Bluefield area and national spending patterns by income.
How does the Bluefield, WV-VA area compare with the U.S. for nail salons?
The Bluefield area has 4.2 nail salons per 10,000 households, 30% below the U.S. rate of 6.0. Spending per salon is $1.8M, 7% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Bluefield area would have about 18, against 17 on map listings.
How fast is the Bluefield, WV-VA area growing?
Population estimates put the Bluefield area at 96,138 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 40,514 households. The median household income in the Bluefield area is $50,550 a year, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bluefield area scores 25 for nail salons (lower middle), #339 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bluefield area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Bluefield area
Screening a site or an acquisition in the Bluefield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.