Beauty and personal care · County · Virginia
Nail salons in Emporia city, VA
Competitor counts, household spending and official business counts for nail salons in Emporia city, VA, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 4
- 3 chain locations (75%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.6M
- On personal care products and services · $758 a household
- Spending per listing
- $409K
- 76% below the U.S.
- Listings per 10k households
- 18.5
- 3.1 times the U.S.
- Population, 2025
- 5,447
- −4.4% since 2020
See the nail salons around any address in Emporia city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 nail salons in Emporia city. That comes to 18.5 for every 10,000 households, 3.1 times the U.S. rate of 6.0.
Household spending on personal care products and services in Emporia city comes to about $1.6M a year: $758 per household, 25% below the U.S. average. That is about $409K of household spending for each salon on map listings, 76% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Emporia city: counts under 3 aren’t published. Official counts list 3 one-person businesses without payroll.
Between 2020 and 2025, the population of Emporia city declined 4.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Emporia city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emporia city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 6.0 | 6.0 |
| Spending per listing | $409K | $1.7M | $1.7M |
| Households per official establishment | n/a | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | −4.4% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $758 | $1,023 | $1,005 |
| Median household income | $51,899 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 43 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Emporia city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Emporia city
- Population, 2025 estimate
- 5,447−4.4% since 2020
- Households
- 2,157
- Median age
- 37.9
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.9
- Land area
- 7 sq. mi.
- People per square mile
- 837
- Median household income
- $51,899
- Average household income
- $71,067
- Median home value
- $148,500
- Jobs located here
- 4,395
- Daytime population
- 7,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emporia city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Emporia city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| Emporia city, VA | Not scored | 4 | 18.5 | $409K | −4.4% |
Other business types in Emporia city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Emporia city, VA?
Emporia city has 4 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Emporia city: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.
How much do households in Emporia city, VA spend on personal care products and services?
About $1.6M a year, or $758 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $409K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,157 households in Emporia city and national spending patterns by income.
How does Emporia city, VA compare with the U.S. for nail salons?
Emporia city has 18.5 nail salons per 10,000 households, 3.1 times the U.S. rate of 6.0. Spending per salon is $409K, 76% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Emporia city would have about 1, against 4 on map listings.
How fast is Emporia city, VA growing?
Population estimates put Emporia city at 5,447 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 2,157 households. The median household income in Emporia city is $51,899 a year, 36% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emporia city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Emporia city
Screening a site or an acquisition in Emporia city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.