Market rankings · Massachusetts
Nail salons in Massachusetts
Markets across Massachusetts ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,928
- 556 chain locations (29%)
- Official establishments
- 1,100
- +18.7% since 2019
- Household spending a year
- $3.2B
- On personal care products and services
- Listings per 10k households
- 6.9
- 15% above the U.S.
- Spending per listing
- $1.7M
- In line with the U.S.
- Rank among states
- #33 of 51
- Market score 43 · Lower middle
A site report maps the nail salons on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,928 nail salons in Massachusetts. Chain locations make up 29% of them, against 27% across the U.S. Per 10,000 households, that is 6.9, 15% above the U.S. rate of 6.0.
At $1,165 per household (16% above the U.S. average), households in Massachusetts spend about $3.2B a year on personal care products and services. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Massachusetts was 1,100 in 2023, up 18.7% from 2019. That is one for every 2,532 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 59 SBA-backed loans worth $10.7M have gone to businesses classed as nail salons in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #33 for nail salons, with a Groundwork market score of 43 (lower middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (82). The one scored small-town market in or partly in Massachusetts, the Greenfield area, scores 77.
Every market in Massachusetts for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 82 | 29 | 4.7 | $2.3M | +10.4% | #4 of 387 |
| 2Pittsfield, MA | 60 | 21 | 3.6 | $2.7M | −1.2% | #95 of 387 |
| 3Worcester, MA | 57 | 193 | 5.7 | $1.9M | +3.7% | #132 of 387 |
| 4Barnstable Town, MA | 49 | 71 | 6.7 | $1.7M | +2.4% | #198 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 45 | 1,408 | 7.3 | $1.7M | +2.3% | #239 of 387 |
| Providence-Warwick, RI-MA | 42 | 456 | 6.8 | $1.6M | +2.1% | #268 of 387 |
| 6Springfield, MA | 40 | 118 | 6.4 | $1.5M | +0.2% | #296 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 77 | 6 | 1.9 | $5.1M | −0.3% | #19 of 387 |
| Vineyard Haven, MA | Not scored | 3 | 4.0 | $3.2M | +3.1% | |
| Nantucket, MA | Not scored | 4 | 7.6 | $1.8M | +3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 80 | 29 | 4.7 | $2.3M | +10.4% | #50 of 1,328 |
| 2Franklin County, MA | 69 | 6 | 1.9 | $5.1M | −0.3% | #159 of 1,328 |
| 3Berkshire County, MA | 63 | 21 | 3.6 | $2.7M | −1.2% | #320 of 1,328 |
| 4Worcester County, MA | 60 | 193 | 5.7 | $1.9M | +3.7% | #399 of 1,328 |
| 5Middlesex County, MA | 51 | 466 | 7.3 | $1.8M | +2.8% | #668 of 1,328 |
| 6Barnstable County, MA | 51 | 71 | 6.7 | $1.7M | +2.4% | #672 of 1,328 |
| 7Suffolk County, MA | 49 | 186 | 5.7 | $2M | +0.1% | #726 of 1,328 |
| 8Plymouth County, MA | 48 | 156 | 7.7 | $1.6M | +3.5% | #761 of 1,328 |
| 9Hampden County, MA | 45 | 118 | 6.4 | $1.5M | +0.2% | #838 of 1,328 |
| 10Essex County, MA | 43 | 238 | 7.6 | $1.5M | +2.3% | #891 of 1,328 |
| 11Norfolk County, MA | 41 | 255 | 9.0 | $1.4M | +2.2% | #932 of 1,328 |
| 12Bristol County, MA | 40 | 182 | 7.8 | $1.3M | +2.9% | #952 of 1,328 |
| Dukes County, MA | Not scored | 3 | 4.0 | $3.2M | +3.1% | |
| Nantucket County, MA | Not scored | 4 | 7.6 | $1.8M | +3.6% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Massachusetts?
Massachusetts has 1,928 nail salons on map listings as of September 2026. 556 of them (29%) are chain locations. The listings count nail salons. Official counts show 1,100 businesses with payroll classed as nail salons in 2023, up 18.7% from 2019. Another 3,559 one-person businesses have no payroll, by official counts.
How much do households in Massachusetts spend on personal care products and services?
About $3.2B a year, or $1,165 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 1,928 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for nail salons?
Massachusetts has 6.9 nail salons per 10,000 households, 15% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Massachusetts would have about 1,942, against 1,928 on map listings. There is one business with payroll in the industry for every 2,532 households, against one for every 3,754 across the U.S. The official count rose 18.7% from 2019 to 2023, against +23.2% for the U.S.
Which market in Massachusetts has the highest market score for nail salons?
Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 82 (high). The one scored small-town market in or partly in Massachusetts is the Greenfield area, at 77 (high). Among 12 scored counties in Massachusetts, Hampshire County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 43 for nail salons (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Salons, barbers and spas14,088 listings
- Hair salons6,672 listings
- Barbershops1,666 listings
- Spas and skin care3,514 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.