Market rankings · South Dakota
Nail salons in South Dakota
Every metro area, small-town market and county in South Dakota, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 145
- 62 chain locations (43%)
- Official establishments
- 44
- Businesses with payroll, 2023
- Household spending a year
- $359.3M
- On personal care products and services
- Listings per 10k households
- 4.0
- 33% below the U.S.
- Spending per listing
- $2.5M
- 48% above the U.S.
- Rank among states
- #3 of 51
- Market score 75 · High
A site report maps the nail salons on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
South Dakota has 145 nail salons on map listings as of September 2026. Chain locations make up 43% of them, against 27% across the U.S. That comes to 4.0 for every 10,000 households, 33% below the U.S. rate of 6.0.
At $983 per household (2% below the U.S. average), households in South Dakota spend about $359.3M a year on personal care products and services. Spread across 145 nail salons, that is $2.5M per salon, 48% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in South Dakota was 44 in 2023. That is one for every 8,308 households, against one for every 3,754 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.8M have gone to businesses classed as nail salons in South Dakota.
Among the 50 states and DC, South Dakota ranks #3 for nail salons, with a Groundwork market score of 75 (high). Of the 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest (68). Of the 2 scored small-town markets in or partly in South Dakota, the Brookings area scores highest (70).
Every market in South Dakota for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux Falls, SD-MN | 68 | 65 | 5.3 | $2M | +9.5% | #51 of 387 |
| 2Rapid City, SD | 60 | 30 | 4.8 | $2.1M | +6.2% | #98 of 387 |
| Sioux City, IA-NE-SD | 41 | 34 | 6.1 | $1.6M | +1.0% | #278 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookings, SD | 70 | 7 | 5.1 | $1.9M | +9.6% | #67 of 387 |
| 2Spearfish, SD | 64 | 7 | 5.8 | $1.6M | +14.0% | #103 of 387 |
| Aberdeen, SD | Not scored | 4 | 2.2 | $4.3M | −1.5% | |
| Watertown, SD | Not scored | 4 | 3.2 | $2.9M | +4.3% | |
| Mitchell, SD | Not scored | 3 | 2.7 | $3.4M | +0.6% | |
| Yankton, SD | Not scored | 4 | 4.1 | $2.3M | +1.5% | |
| Pierre, SD | Not scored | 4 | 4.7 | $2.2M | −0.5% | |
| Huron, SD | Not scored | 2 | 2.7 | $3.5M | +2.4% | |
| Vermillion, SD | Not scored | 4 | 7.2 | $1.2M | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 69 | 47 | 5.5 | $1.8M | +7.6% | #182 of 1,328 |
| 2Brookings County, SD | 66 | 7 | 5.1 | $1.9M | +9.6% | #250 of 1,328 |
| 3Lincoln County, SD | 61 | 18 | 6.5 | $1.8M | +17.5% | #378 of 1,328 |
| 4Lawrence County, SD | 61 | 7 | 5.8 | $1.6M | +14.0% | #382 of 1,328 |
| 5Pennington County, SD | 50 | 29 | 6.3 | $1.6M | +6.6% | #709 of 1,328 |
| Brown County, SD | Not scored | 4 | 2.5 | $3.9M | −1.7% | |
| Meade County, SD | Not scored | 1 | 0.8 | $11.9M | +2.7% | |
| Codington County, SD | Not scored | 4 | 3.2 | $2.9M | +4.3% | |
| Yankton County, SD | Not scored | 4 | 4.1 | $2.3M | +1.5% | |
| Davison County, SD | Not scored | 3 | 3.4 | $2.7M | +0.6% | |
| Beadle County, SD | Not scored | 2 | 2.7 | $3.5M | +2.4% | |
| Hughes County, SD | Not scored | 4 | 5.5 | $1.8M | −0.9% | |
| Union County, SD | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Clay County, SD | Not scored | 4 | 7.2 | $1.2M | +0.2% | |
| Oglala Lakota County, SD | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Lake County, SD | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Butte County, SD | Not scored | 1 | 2.3 | $4.2M | +5.5% | |
| Roberts County, SD | Not scored | 2 | 5.5 | $1.7M | −0.1% | |
| Charles Mix County, SD | Not scored | 1 | 3.3 | $2.8M | −0.5% | |
| Todd County, SD | Not scored | 1 | 3.9 | $1.9M | −4.9% | |
| Custer County, SD | Not scored | 0 | 0.0 | n/a | +13.2% | |
| Turner County, SD | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Grant County, SD | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Hutchinson County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Fall River County, SD | Not scored | 1 | 2.8 | $3.2M | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Moody County, SD | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Hamlin County, SD | Not scored | 0 | 0.0 | n/a | +11.9% | |
| Spink County, SD | Not scored | 0 | 0.0 | n/a | −3.0% | |
| McCook County, SD | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Tripp County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Day County, SD | Not scored | 1 | 4.2 | $2.3M | +0.8% | |
| Brule County, SD | Not scored | 2 | 10.2 | $944K | +0.5% | |
| Walworth County, SD | Not scored | 1 | 4.1 | $2.2M | −1.4% | |
| Kingsbury County, SD | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Dewey County, SD | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Marshall County, SD | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Deuel County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Edmunds County, SD | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Gregory County, SD | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Clark County, SD | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Stanley County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Perkins County, SD | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Douglas County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Potter County, SD | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Sanborn County, SD | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Faulk County, SD | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Jerauld County, SD | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Haakon County, SD | Not scored | 1 | 14.6 | $668K | −3.6% | |
| Campbell County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sully County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in South Dakota?
Map listings as of September 2026 show 145 nail salons in South Dakota. 62 of them (43%) are chain locations. The listings count nail salons. Official counts show 44 businesses with payroll classed as nail salons in 2023. Official counts list 214 one-person businesses without payroll.
How much do households in South Dakota spend on personal care products and services?
About $359.3M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 145 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for nail salons?
South Dakota has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.5M, 48% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, South Dakota would have about 215, against 145 on map listings. There is one business with payroll in the industry for every 8,308 households, against one for every 3,754 across the U.S.
Which market in South Dakota has the highest market score for nail salons?
Among 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest, at 68 (upper middle). Among 2 scored small-town markets in or partly in South Dakota, the Brookings area scores highest, at 70 (upper middle). Among 5 scored counties in South Dakota, Minnehaha County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 75 for nail salons (high), #3 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for nail salons across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Salons, barbers and spas1,302 listings
- Hair salons730 listings
- Barbershops93 listings
- Spas and skin care313 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.