Beauty and personal care · County · Virginia
Nail salons in Alexandria city, VA
Competitor counts, household spending and official business counts for nail salons in Alexandria city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #562 of 1,328 scored counties
#22 of 64 scored counties in Virginia
- Listings
- 47
- 8 chain locations (17%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $87.8M
- On personal care products and services · $1,154 a household
- Spending per listing
- $1.9M
- 12% above the U.S.
- Listings per 10k households
- 6.2
- 3% above the U.S.
- Population, 2025
- 160,662
- +1.0% since 2020
See the nail salons around any address in Alexandria city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Alexandria city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,154 per household (15% above the U.S. average), households in Alexandria city spend about $87.8M a year on personal care products and services. That is about $1.9M of household spending for each salon on map listings, 12% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Alexandria city has 47 nail salons on map listings as of September 2026. Chain locations make up 17% of them, against 27% across the U.S. Per 10,000 households, that is 6.2, 3% above the U.S. rate of 6.0.
In 2023, official counts showed 19 businesses with payroll in Alexandria city classed as nail salons. That is one for every 4,005 households, against one for every 3,754 across the U.S. Another 53 one-person businesses have no payroll, by official counts.
Population estimates show Alexandria city grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). Alexandria city scores 54 (upper middle) on the Groundwork market score for nail salons, ranking #562 of 1,328 scored counties and #22 of 64 scored counties in Virginia.
How Alexandria city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alexandria city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 6.0 | 6.0 |
| Spending per listing | $1.9M | $1.7M | $1.7M |
| Households per official establishment | 4,005 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,154 | $1,023 | $1,005 |
| Median household income | $119,681 | $93,170 | $80,734 |
| Groundwork market score | 54 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 19
- Employees, 2023
- 87
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 478 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Alexandria city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Alexandria city
- Population, 2025 estimate
- 160,662+1.0% since 2020
- Households
- 76,096
- Median age
- 39.0
- Homes lived in by their owners
- 42%
- Vehicles per household
- 1.3
- Land area
- 15 sq. mi.
- People per square mile
- 10,509
- Median household income
- $119,681+18.6% vs. 2015–2019, before inflation
- Average household income
- $161,240
- Median home value
- $735,100
- Jobs located here
- 79,808
- Daytime population
- 161,123Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Alexandria city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Alexandria city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Alexandria city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 22Alexandria city, VA | 54 | 47 | 6.2 | $1.9M | +1.0% | #562 of 1,328 |
Other business types in Alexandria city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons54
- Barbershops60
- Nail salons54
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Alexandria city, VA?
Map listings as of September 2026 show 47 nail salons in Alexandria city. 8 of them (17%) are chain locations. The listings count nail salons. Official counts show 19 businesses with payroll classed as nail salons in 2023. Official counts list 53 one-person businesses without payroll.
How much do households in Alexandria city, VA spend on personal care products and services?
About $87.8M a year, or $1,154 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 47 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 76,096 households in Alexandria city and national spending patterns by income.
How does Alexandria city, VA compare with the U.S. for nail salons?
Alexandria city has 6.2 nail salons per 10,000 households, 3% above the U.S. rate of 6.0. Spending per salon is $1.9M, 12% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Alexandria city would have about 53, against 47 on map listings. There is one business with payroll in the industry for every 4,005 households, against one for every 3,754 across the U.S.
How fast is Alexandria city, VA growing?
Population estimates put Alexandria city at 160,662 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 76,096 households. Median household income in Alexandria city is $119,681, 48% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alexandria city scores 54 for nail salons (upper middle), #562 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Alexandria city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Alexandria city
Screening a site or an acquisition in Alexandria city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Alexandria city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.