Market rankings · New Mexico
Nail salons in New Mexico
Every metro area, small-town market and county in New Mexico, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 365
- 139 chain locations (38%)
- Official establishments
- 75
- +74.4% since 2019
- Household spending a year
- $764.3M
- On personal care products and services
- Listings per 10k households
- 4.4
- 27% below the U.S.
- Spending per listing
- $2.1M
- 25% above the U.S.
- Rank among states
- #26 of 51
- Market score 49 · Lower middle
A site report maps the nail salons on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 365 nail salons on map listings in New Mexico as of September 2026. Of those, 139 are chain locations, or 38%, against 27% across the U.S. That is 4.4 per 10,000 households, 27% below the U.S. rate of 6.0.
Households in New Mexico spend about $764.3M a year on personal care products and services, or $913 per household, 9% below the U.S. average. That is about $2.1M of household spending for each salon on map listings, 25% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
In 2023, official counts showed 75 businesses with payroll in New Mexico classed as nail salons, up 74.4% from 2019. That is one for every 11,166 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 4 SBA-backed loans worth $429K have gone to businesses classed as nail salons in New Mexico.
Among the 50 states and DC, New Mexico ranks #26 for nail salons, with a Groundwork market score of 49 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest (74). Of the 5 scored small-town markets in or partly in New Mexico, the Carlsbad-Artesia area scores highest (58).
Every market in New Mexico for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 74 | 24 | 3.4 | $3M | +1.2% | #22 of 387 |
| 2Las Cruces, NM | 63 | 37 | 4.4 | $1.9M | +4.1% | #76 of 387 |
| 3Albuquerque, NM | 53 | 189 | 5.0 | $1.9M | +0.8% | #165 of 387 |
| 4Farmington, NM | 43 | 16 | 3.8 | $2.2M | −0.9% | #254 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 58 | 14 | 5.9 | $1.7M | +0.3% | #142 of 387 |
| 2Alamogordo, NM | 50 | 13 | 5.3 | $1.6M | +3.7% | #211 of 387 |
| 3Hobbs, NM | 49 | 18 | 7.3 | $1.3M | +0.2% | #218 of 387 |
| 4Roswell, NM | 45 | 8 | 3.4 | $2.4M | −2.7% | #229 of 387 |
| 5Clovis, NM | 34 | 13 | 5.0 | $1.7M | −3.3% | #305 of 387 |
| Gallup, NM | Not scored | 3 | 1.4 | $5.5M | −6.1% | |
| Española, NM | Not scored | 2 | 1.3 | $6.8M | −1.0% | |
| Taos, NM | Not scored | 3 | 1.9 | $4.5M | +0.3% | |
| Las Vegas, NM | Not scored | 3 | 2.2 | $3.7M | −3.2% | |
| Silver City, NM | Not scored | 4 | 3.5 | $2.3M | −3.4% | |
| Deming, NM | Not scored | 4 | 4.3 | $1.6M | −0.2% | |
| Ruidoso, NM | Not scored | 4 | 4.0 | $2.1M | −2.3% | |
| Los Alamos, NM | Not scored | 3 | 3.6 | $3.8M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 85 | 20 | 3.5 | $3M | +6.9% | #21 of 1,328 |
| 2Valencia County, NM | 75 | 7 | 2.5 | $3.4M | +7.2% | #83 of 1,328 |
| 3Santa Fe County, NM | 75 | 24 | 3.4 | $3M | +1.2% | #84 of 1,328 |
| 4Doña Ana County, NM | 66 | 37 | 4.4 | $1.9M | +4.1% | #249 of 1,328 |
| 5Eddy County, NM | 54 | 14 | 5.9 | $1.7M | +0.3% | #568 of 1,328 |
| 6Bernalillo County, NM | 49 | 162 | 5.7 | $1.7M | −1.4% | #736 of 1,328 |
| 7San Juan County, NM | 47 | 16 | 3.8 | $2.2M | −0.9% | #773 of 1,328 |
| 8Chaves County, NM | 44 | 8 | 3.4 | $2.4M | −2.7% | #852 of 1,328 |
| 9Otero County, NM | 44 | 13 | 5.3 | $1.6M | +3.7% | #864 of 1,328 |
| 10Lea County, NM | 43 | 18 | 7.3 | $1.3M | +0.2% | #895 of 1,328 |
| 11Curry County, NM | 28 | 10 | 5.4 | $1.6M | −3.5% | #1,161 of 1,328 |
| McKinley County, NM | Not scored | 3 | 1.4 | $5.5M | −6.1% | |
| Rio Arriba County, NM | Not scored | 2 | 1.3 | $6.8M | −1.0% | |
| Taos County, NM | Not scored | 3 | 1.9 | $4.5M | +0.3% | |
| Grant County, NM | Not scored | 4 | 3.5 | $2.3M | −3.4% | |
| San Miguel County, NM | Not scored | 3 | 2.5 | $3.1M | −3.2% | |
| Cibola County, NM | Not scored | 3 | 3.5 | $2.3M | −0.6% | |
| Luna County, NM | Not scored | 4 | 4.3 | $1.6M | −0.2% | |
| Lincoln County, NM | Not scored | 4 | 4.0 | $2.1M | −2.3% | |
| Los Alamos County, NM | Not scored | 3 | 3.6 | $3.8M | 0.0% | |
| Roosevelt County, NM | Not scored | 3 | 4.0 | $2M | −2.8% | |
| Socorro County, NM | Not scored | 0 | 0.0 | n/a | −4.3% | |
| Torrance County, NM | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Colfax County, NM | Not scored | 2 | 3.7 | $2.2M | −1.4% | |
| Sierra County, NM | Not scored | 2 | 3.7 | $1.9M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in New Mexico?
As of September 2026, map listings count 365 nail salons in New Mexico. 139 of them (38%) are chain locations. The listings count nail salons. Official counts show 75 businesses with payroll classed as nail salons in 2023, up 74.4% from 2019. Official counts also show 1,324 one-person businesses without payroll.
How much do households in New Mexico spend on personal care products and services?
About $764.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 365 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for nail salons?
New Mexico has 4.4 nail salons per 10,000 households, 27% below the U.S. rate of 6.0. Spending per salon is $2.1M, 25% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, New Mexico would have about 458, against 365 on map listings. There is one business with payroll in the industry for every 11,166 households, against one for every 3,754 across the U.S. The official count rose 74.4% from 2019 to 2023, against +23.2% for the U.S.
Which market in New Mexico has the highest market score for nail salons?
Among 4 scored metro areas in or partly in New Mexico, the Santa Fe metro area scores highest, at 74 (upper middle). Among 5 scored small-town markets in or partly in New Mexico, the Carlsbad-Artesia area scores highest, at 58 (upper middle). Among 11 scored counties in New Mexico, Sandoval County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 49 for nail salons (lower middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Salons, barbers and spas3,086 listings
- Hair salons1,441 listings
- Barbershops424 listings
- Spas and skin care790 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.