Market rankings · Washington
Nail salons in Washington
Every metro area, small-town market and county in Washington, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,632
- 496 chain locations (30%)
- Official establishments
- 1,234
- +4.8% since 2019
- Household spending a year
- $3.5B
- On personal care products and services
- Listings per 10k households
- 5.3
- 12% below the U.S.
- Spending per listing
- $2.1M
- 28% above the U.S.
- Rank among states
- #18 of 51
- Market score 56 · Upper middle
A site report maps the nail salons on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,632 nail salons on map listings in Washington as of September 2026. Of those, 496 are chain locations, or 30%, against 27% across the U.S. Per 10,000 households, that is 5.3, 12% below the U.S. rate of 6.0.
Households in Washington spend about $3.5B a year on personal care products and services, or $1,137 per household, 13% above the U.S. average. That is about $2.1M of household spending for each salon on map listings, 28% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
In 2023, official counts showed 1,234 businesses with payroll in Washington classed as nail salons, up 4.8% from 2019. That is one for every 2,484 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 23 SBA-backed loans worth $3M have gone to businesses classed as nail salons in Washington.
Among the 50 states and DC, Washington ranks #18 for nail salons, with a Groundwork market score of 56 (upper middle). Of the 13 scored metro areas in or partly in Washington, the Lewiston metro area scores highest (68). Of the 8 scored small-town markets in or partly in Washington, the Shelton area scores highest (93).
Every market in Washington for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lewiston, ID-WA | 68 | 8 | 3.0 | $3.2M | +1.5% | #46 of 387 |
| 1Bremerton-Silverdale-Port Orchard, WA | 62 | 50 | 4.6 | $2.5M | +2.7% | #82 of 387 |
| 2Bellingham, WA | 59 | 43 | 4.6 | $2.2M | +3.9% | #108 of 387 |
| 3Wenatchee-East Wenatchee, WA | 59 | 22 | 4.6 | $2.2M | +5.0% | #109 of 387 |
| 4Spokane-Spokane Valley, WA | 58 | 106 | 4.5 | $2.2M | +3.5% | #118 of 387 |
| 5Mount Vernon-Anacortes, WA | 57 | 24 | 4.6 | $2.3M | +2.4% | #126 of 387 |
| 6Seattle-Tacoma-Bellevue, WA | 56 | 946 | 5.9 | $2.1M | +3.3% | #136 of 387 |
| 7Kennewick-Richland, WA | 51 | 64 | 5.9 | $1.8M | +6.5% | #185 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Yakima, WA | 48 | 35 | 4.0 | $2.3M | +1.0% | #203 of 387 |
| 9Olympia-Lacey-Tumwater, WA | 48 | 69 | 5.8 | $1.9M | +2.8% | #206 of 387 |
| 10Walla Walla, WA | 47 | 10 | 4.3 | $2.3M | −0.4% | #218 of 387 |
| 11Longview-Kelso, WA | 38 | 28 | 6.4 | $1.5M | +3.5% | #316 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 7 | 2.7 | $3.8M | +7.8% | #1 of 387 |
| 2Port Townsend, WA | 71 | 6 | 3.7 | $2.7M | +2.7% | #54 of 387 |
| 3Port Angeles, WA | 69 | 11 | 3.1 | $3M | +1.1% | #71 of 387 |
| 4Aberdeen, WA | 66 | 13 | 4.2 | $2.1M | +3.0% | #92 of 387 |
| 5Ellensburg, WA | 64 | 8 | 4.0 | $2.5M | +4.2% | #100 of 387 |
| 6Moses Lake, WA | 62 | 19 | 5.4 | $1.8M | +6.3% | #119 of 387 |
| 7Centralia, WA | 56 | 15 | 4.6 | $2.1M | +6.7% | #154 of 387 |
| 8Oak Harbor, WA | 50 | 17 | 4.7 | $2.3M | −1.5% | #207 of 387 |
| Pullman, WA | Not scored | 4 | 2.1 | $4.1M | +1.5% | |
| Othello, WA | Not scored | 1 | 1.6 | $5.8M | +4.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 7 | 2.7 | $3.8M | +7.8% | #9 of 1,328 |
| 2Jefferson County, WA | 69 | 6 | 3.7 | $2.7M | +2.7% | #169 of 1,328 |
| 3Clallam County, WA | 66 | 11 | 3.1 | $3M | +1.1% | #238 of 1,328 |
| 4Kittitas County, WA | 65 | 8 | 4.0 | $2.5M | +4.2% | #265 of 1,328 |
| 5Kitsap County, WA | 63 | 50 | 4.6 | $2.5M | +2.7% | #323 of 1,328 |
| 6Grays Harbor County, WA | 63 | 13 | 4.2 | $2.1M | +3.0% | #330 of 1,328 |
| 7King County, WA | 60 | 524 | 5.6 | $2.3M | +3.1% | #396 of 1,328 |
| 8Whatcom County, WA | 60 | 43 | 4.6 | $2.2M | +3.9% | #397 of 1,328 |
| 9Grant County, WA | 60 | 19 | 5.4 | $1.8M | +6.3% | #404 of 1,328 |
| 10Chelan County, WA | 59 | 14 | 4.4 | $2.3M | +3.3% | #419 of 1,328 |
| 11Franklin County, WA | 59 | 14 | 4.7 | $2.2M | +5.6% | #421 of 1,328 |
| 12Douglas County, WA | 59 | 8 | 5.0 | $2.1M | +8.0% | #425 of 1,328 |
| 13Snohomish County, WA | 59 | 186 | 5.9 | $2.1M | +4.9% | #426 of 1,328 |
| 14Skagit County, WA | 58 | 24 | 4.6 | $2.3M | +2.4% | #452 of 1,328 |
| 15Lewis County, WA | 57 | 15 | 4.6 | $2.1M | +6.7% | #485 of 1,328 |
| 16Spokane County, WA | 56 | 105 | 4.8 | $2.1M | +3.2% | #506 of 1,328 |
| 17Island County, WA | 54 | 17 | 4.7 | $2.3M | −1.5% | #552 of 1,328 |
| 18Clark County, WA | 52 | 123 | 6.3 | $1.8M | +5.3% | #625 of 1,328 |
| 19Yakima County, WA | 51 | 35 | 4.0 | $2.3M | +1.0% | #651 of 1,328 |
| 20Walla Walla County, WA | 50 | 10 | 4.3 | $2.3M | −0.4% | #692 of 1,328 |
| 21Thurston County, WA | 50 | 69 | 5.8 | $1.9M | +2.8% | #700 of 1,328 |
| 22Benton County, WA | 50 | 50 | 6.4 | $1.7M | +6.9% | #707 of 1,328 |
| 23Pierce County, WA | 46 | 236 | 6.7 | $1.7M | +2.5% | #809 of 1,328 |
| 24Cowlitz County, WA | 41 | 28 | 6.4 | $1.5M | +3.5% | #931 of 1,328 |
| Stevens County, WA | Not scored | 1 | 0.5 | $18.1M | +6.6% |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitman County, WA | Not scored | 4 | 2.1 | $4.1M | +1.5% | |
| Okanogan County, WA | Not scored | 1 | 0.6 | $15.7M | +7.3% | |
| Pacific County, WA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Klickitat County, WA | Not scored | 1 | 1.0 | $9.6M | +6.6% | |
| Asotin County, WA | Not scored | 3 | 3.2 | $3.1M | +1.0% | |
| Adams County, WA | Not scored | 1 | 1.6 | $5.8M | +4.3% | |
| San Juan County, WA | Not scored | 1 | 1.1 | $9.6M | +4.2% | |
| Pend Oreille County, WA | Not scored | 1 | 1.7 | $5.5M | +7.1% | |
| Skamania County, WA | Not scored | 1 | 2.0 | $5.4M | +5.2% | |
| Lincoln County, WA | Not scored | 1 | 2.1 | $4.5M | +9.7% | |
| Ferry County, WA | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Wahkiakum County, WA | Not scored | 1 | 4.8 | $1.9M | +9.6% | |
| Columbia County, WA | Not scored | 1 | 5.4 | $1.7M | +4.7% | |
| Garfield County, WA | Not scored | 0 | 0.0 | n/a | +5.2% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Washington?
As of September 2026, map listings count 1,632 nail salons in Washington. 496 of them (30%) are chain locations. The listings count nail salons. Official counts show 1,234 businesses with payroll classed as nail salons in 2023, up 4.8% from 2019. Official counts list 1,285 one-person businesses without payroll.
How much do households in Washington spend on personal care products and services?
About $3.5B a year, or $1,137 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 1,632 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for nail salons?
Washington has 5.3 nail salons per 10,000 households, 12% below the U.S. rate of 6.0. Spending per salon is $2.1M, 28% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Washington would have about 2,085, against 1,632 on map listings. There is one business with payroll in the industry for every 2,484 households, against one for every 3,754 across the U.S. The official count rose 4.8% from 2019 to 2023, against +23.2% for the U.S.
Which market in Washington has the highest market score for nail salons?
Among 13 scored metro areas in or partly in Washington, the Lewiston metro area scores highest, at 68 (upper middle). Among 8 scored small-town markets in or partly in Washington, the Shelton area scores highest, at 93 (very high). Among 24 scored counties in Washington, Mason County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 56 for nail salons (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for nail salons across the U.S. · All business types in Washington
Related business types in Washington
- Salons, barbers and spas12,980 listings
- Hair salons6,359 listings
- Barbershops1,213 listings
- Spas and skin care3,498 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.