Groundwork

Market rankings · New Hampshire

Nail salons in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.

Listings
283
70 chain locations (25%)
Official establishments
172
+10.3% since 2019
Household spending a year
$624.5M
On personal care products and services
Listings per 10k households
5.1
15% below the U.S.
Spending per listing
$2.2M
32% above the U.S.
Rank among states
#22 of 51
Market score 55 · Upper middle

A site report maps the nail salons on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Hampshire has 283 nail salons on map listings as of September 2026. 70 of them (25%) are chain locations, against 27% across the U.S. That is 5.1 per 10,000 households, 15% below the U.S. rate of 6.0.

At $1,123 per household (12% above the U.S. average), households in New Hampshire spend about $624.5M a year on personal care products and services. That works out to $2.2M per salon, 32% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

Official counts show 172 businesses with payroll classed as nail salons in New Hampshire in 2023, up 10.3% from 2019. That is one for every 3,232 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 13 SBA-backed loans worth $1.7M have gone to businesses classed as nail salons in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #22 for nail salons, with a Groundwork market score of 55 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest (53). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (87).

Every market in New Hampshire for nail salons

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Manchester-Nashua, NH53955.6$2.1M+2.5%#164 of 387
Boston-Cambridge-Newton, MA-NH451,4087.3$1.7M+2.3%#239 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Keene, NH8782.6$3.9M+2.3%#6 of 387
2Lebanon-Claremont, NH-VT87262.8$3.6M+1.5%#7 of 387
3Laconia, NH6493.4$3.1M+2.1%#98 of 387
4Concord, NH56315.1$2.1M+2.6%#153 of 387

Counties

Counties in New Hampshire, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cheshire County, NH8182.6$3.9M+2.3%#35 of 1,328
2Carroll County, NH7983.7$2.8M+5.0%#56 of 1,328
3Strafford County, NH68214.0$2.7M+3.0%#189 of 1,328
4Grafton County, NH68195.1$2.1M+2.2%#194 of 1,328
5Belknap County, NH6493.4$3.1M+2.1%#282 of 1,328
6Merrimack County, NH58315.1$2.1M+2.6%#456 of 1,328
7Hillsborough County, NH56955.6$2.1M+2.5%#509 of 1,328
8Rockingham County, NH52866.7$1.8M+3.0%#623 of 1,328
Sullivan County, NHNot scored42.4$4.1M+2.1%
Coos County, NHNot scored21.4$6M+0.4%

Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many nail salons are in New Hampshire?

Map listings as of September 2026 show 283 nail salons in New Hampshire. 70 of them (25%) are chain locations. The listings count nail salons. Official counts show 172 businesses with payroll classed as nail salons in 2023, up 10.3% from 2019. Official counts list 246 one-person businesses without payroll.

How much do households in New Hampshire spend on personal care products and services?

About $624.5M a year, or $1,123 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 283 nail salons on map listings, it comes to $2.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for nail salons?

New Hampshire has 5.1 nail salons per 10,000 households, 15% below the U.S. rate of 6.0. Spending per salon is $2.2M, 32% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, New Hampshire would have about 374, against 283 on map listings. There is one business with payroll in the industry for every 3,232 households, against one for every 3,754 across the U.S. The official count rose 10.3% from 2019 to 2023, against +23.2% for the U.S.

Which market in New Hampshire has the highest market score for nail salons?

Among 2 scored metro areas in or partly in New Hampshire, the Manchester-Nashua metro area scores highest, at 53 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 87 (high). Among 8 scored counties in New Hampshire, Cheshire County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 55 for nail salons (upper middle), #22 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Nail salons in other states

All 51 states

Top markets for nail salons across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.