Market rankings · New Jersey
Nail salons in New Jersey
Markets across New Jersey ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 2,559
- 604 chain locations (24%)
- Official establishments
- 2,126
- +0.7% since 2019
- Household spending a year
- $4.1B
- On personal care products and services
- Listings per 10k households
- 7.3
- 22% above the U.S.
- Spending per listing
- $1.6M
- 4% below the U.S.
- Rank among states
- #39 of 51
- Market score 41 · Lower middle
A site report maps the nail salons on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2,559 nail salons in New Jersey. Chain locations make up 24% of them, against 27% across the U.S. Per 10,000 households, that is 7.3, 22% above the U.S. rate of 6.0.
At $1,166 per household (16% above the U.S. average), households in New Jersey spend about $4.1B a year on personal care products and services. That is about $1.6M of household spending for each salon on map listings, 4% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 2,126 businesses with payroll classed as nail salons in New Jersey in 2023, up 0.7% from 2019. That is one for every 1,650 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 75 SBA-backed loans worth $14.2M have gone to businesses classed as nail salons in New Jersey.
Among the 50 states and DC, New Jersey ranks #39 for nail salons, with a Groundwork market score of 41 (lower middle). Of the 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest (59). Among 21 scored counties, Hunterdon County scores highest (61).
Every market in New Jersey for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trenton-Princeton, NJ | 59 | 73 | 5.1 | $2.3M | +3.3% | #105 of 387 |
| Allentown-Bethlehem-Easton, PA-NJ | 50 | 187 | 5.5 | $1.9M | +3.0% | #191 of 387 |
| 2Vineland, NJ | 44 | 23 | 4.3 | $2.2M | +2.2% | #243 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 38 | 1,740 | 7.1 | $1.5M | +1.4% | #315 of 387 |
| New York-Newark-Jersey City, NY-NJ | 35 | 5,855 | 7.9 | $1.4M | +0.6% | #337 of 387 |
| 3Atlantic City-Hammonton, NJ | 30 | 116 | 7.5 | $1.4M | +0.8% | #356 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hunterdon County, NJ | 61 | 27 | 5.3 | $2.5M | +2.3% | #365 of 1,328 |
| 2Sussex County, NJ | 61 | 30 | 5.2 | $2.3M | +2.9% | #370 of 1,328 |
| 3Mercer County, NJ | 59 | 73 | 5.1 | $2.3M | +3.3% | #420 of 1,328 |
| 4Salem County, NJ | 58 | 10 | 4.0 | $2.5M | +2.3% | #444 of 1,328 |
| 5Warren County, NJ | 55 | 26 | 5.7 | $1.9M | +3.2% | #537 of 1,328 |
| 6Ocean County, NJ | 52 | 149 | 6.1 | $1.8M | +5.6% | #626 of 1,328 |
| 7Middlesex County, NJ | 51 | 194 | 6.3 | $1.9M | +2.6% | #663 of 1,328 |
| 8Somerset County, NJ | 51 | 100 | 7.6 | $1.8M | +3.5% | #667 of 1,328 |
| 9Burlington County, NJ | 51 | 119 | 6.7 | $1.8M | +4.3% | #669 of 1,328 |
| 10Cumberland County, NJ | 48 | 23 | 4.3 | $2.2M | +2.2% | #748 of 1,328 |
| 11Morris County, NJ | 47 | 160 | 8.3 | $1.6M | +3.2% | #783 of 1,328 |
| 12Hudson County, NJ | 46 | 191 | 6.4 | $1.8M | +1.8% | #805 of 1,328 |
| 13Union County, NJ | 45 | 169 | 8.3 | $1.4M | +5.0% | #839 of 1,328 |
| 14Monmouth County, NJ | 42 | 201 | 8.0 | $1.6M | +1.4% | #908 of 1,328 |
| 15Essex County, NJ | 42 | 239 | 7.5 | $1.4M | +4.2% | #910 of 1,328 |
| 16Gloucester County, NJ | 41 | 94 | 8.4 | $1.4M | +3.3% | #933 of 1,328 |
| 17Camden County, NJ | 38 | 152 | 7.5 | $1.4M | +2.4% | #988 of 1,328 |
| 18Bergen County, NJ | 38 | 348 | 9.8 | $1.3M | +2.4% | #993 of 1,328 |
| 19Passaic County, NJ | 36 | 138 | 7.7 | $1.4M | +1.6% | #1,027 of 1,328 |
| 20Atlantic County, NJ | 33 | 81 | 7.4 | $1.4M | +1.6% | #1,086 of 1,328 |
| 21Cape May County, NJ | 31 | 35 | 7.8 | $1.4M | −1.7% | #1,125 of 1,328 |
Questions
How many nail salons are in New Jersey?
There are 2,559 nail salons on map listings in New Jersey as of September 2026. 604 of them (24%) are chain locations. The listings count nail salons. Official counts show 2,126 businesses with payroll classed as nail salons in 2023, up 0.7% from 2019. Official counts also show 2,274 one-person businesses without payroll.
How much do households in New Jersey spend on personal care products and services?
About $4.1B a year, or $1,166 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 2,559 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for nail salons?
New Jersey has 7.3 nail salons per 10,000 households, 22% above the U.S. rate of 6.0. Spending per salon is $1.6M, 4% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, New Jersey would have about 2,447, against 2,559 on map listings. There is one business with payroll in the industry for every 1,650 households, against one for every 3,754 across the U.S. The official count rose 0.7% from 2019 to 2023, against +23.2% for the U.S.
Which market in New Jersey has the highest market score for nail salons?
Among 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest, at 59 (upper middle). Among 21 scored counties in New Jersey, Hunterdon County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 41 for nail salons (lower middle), #39 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Salons, barbers and spas15,944 listings
- Hair salons7,426 listings
- Barbershops2,099 listings
- Spas and skin care3,475 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.