Market rankings · Maine
Nail salons in Maine
Markets across Maine ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 198
- 67 chain locations (34%)
- Official establishments
- 73
- +69.8% since 2019
- Household spending a year
- $581.2M
- On personal care products and services
- Listings per 10k households
- 3.3
- 45% below the U.S.
- Spending per listing
- $2.9M
- 76% above the U.S.
- Rank among states
- #2 of 51
- Market score 75 · High
A site report maps the nail salons on map listings around any address in Maine by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 198 nail salons in Maine. Chain locations make up 34% of them, against 27% across the U.S. That comes to 3.3 for every 10,000 households, 45% below the U.S. rate of 6.0.
Household spending on personal care products and services in Maine comes to about $581.2M a year: $973 per household, 3% below the U.S. average. That works out to $2.9M per salon, 76% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 73 businesses with payroll classed as nail salons in Maine in 2023, up 69.8% from 2019. That is one for every 8,180 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 5 SBA-backed loans worth $677K have gone to businesses classed as nail salons in Maine.
Among the 50 states and DC, Maine ranks #2 for nail salons, with a Groundwork market score of 75 (high). Of the 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest (81). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 74.
Every market in Maine for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewiston-Auburn, ME | 81 | 9 | 1.9 | $4.7M | +4.8% | #5 of 387 |
| 2Bangor, ME | 71 | 25 | 3.8 | $2.4M | +3.8% | #33 of 387 |
| 3Portland-South Portland, ME | 65 | 117 | 4.9 | $2.2M | +4.5% | #69 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Augusta-Waterville, ME | 74 | 19 | 3.5 | $2.6M | +3.5% | #35 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Androscoggin County, ME | 83 | 9 | 1.9 | $4.7M | +4.8% | #26 of 1,328 |
| 2Sagadahoc County, ME | 80 | 5 | 3.0 | $3.3M | +3.4% | #47 of 1,328 |
| 3Hancock County, ME | 76 | 6 | 2.3 | $4M | +3.0% | #70 of 1,328 |
| 4York County, ME | 75 | 36 | 3.9 | $2.6M | +4.8% | #86 of 1,328 |
| 5Penobscot County, ME | 73 | 25 | 3.8 | $2.4M | +3.8% | #116 of 1,328 |
| 6Kennebec County, ME | 69 | 19 | 3.5 | $2.6M | +3.5% | #171 of 1,328 |
| 7Knox County, ME | 66 | 7 | 3.8 | $2.6M | +1.1% | #242 of 1,328 |
| 8Cumberland County, ME | 59 | 76 | 5.8 | $1.9M | +4.5% | #428 of 1,328 |
| Aroostook County, ME | Not scored | 3 | 1.0 | $8.4M | −0.7% | |
| Oxford County, ME | Not scored | 2 | 0.8 | $10.6M | +4.2% | |
| Somerset County, ME | Not scored | 3 | 1.3 | $6.5M | +2.3% | |
| Waldo County, ME | Not scored | 4 | 2.3 | $4M | +2.6% | |
| Lincoln County, ME | Not scored | 1 | 0.6 | $16.1M | +3.8% | |
| Washington County, ME | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Franklin County, ME | Not scored | 2 | 1.6 | $5.5M | +4.6% | |
| Piscataquis County, ME | Not scored | 0 | 0.0 | n/a | +3.5% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Maine?
There are 198 nail salons on map listings in Maine as of September 2026. 67 of them (34%) are chain locations. The listings count nail salons. Official counts show 73 businesses with payroll classed as nail salons in 2023, up 69.8% from 2019. Official counts also show 518 one-person businesses without payroll.
How much do households in Maine spend on personal care products and services?
About $581.2M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 198 nail salons on map listings, it comes to $2.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.
How does Maine compare with the U.S. for nail salons?
Maine has 3.3 nail salons per 10,000 households, 45% below the U.S. rate of 6.0. Spending per salon is $2.9M, 76% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Maine would have about 348, against 198 on map listings. There is one business with payroll in the industry for every 8,180 households, against one for every 3,754 across the U.S. The official count rose 69.8% from 2019 to 2023, against +23.2% for the U.S.
Which market in Maine has the highest market score for nail salons?
Among 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest, at 81 (high). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 74 (upper middle). Among 8 scored counties in Maine, Androscoggin County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 75 for nail salons (high), #2 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maine. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
All 51 states
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Top markets for nail salons across the U.S. · All business types in Maine
Related business types in Maine
- Salons, barbers and spas2,388 listings
- Hair salons1,313 listings
- Barbershops220 listings
- Spas and skin care599 listings
Screening a site or an acquisition in Maine?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.