Beauty and personal care · County · Virginia
Nail salons in Salem city, VA
Competitor counts, household spending and official business counts for nail salons in Salem city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #1,238 of 1,328 scored counties
#56 of 64 scored counties in Virginia
- Listings
- 11
- 3 chain locations (27%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9M
- On personal care products and services · $874 a household
- Spending per listing
- $815K
- 51% below the U.S.
- Listings per 10k households
- 10.7
- 78% above the U.S.
- Population, 2025
- 25,816
- +1.7% since 2020
See the nail salons around any address in Salem city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Salem city has a Groundwork market score of 20 (low): #1,238 of 1,328 scored counties and #56 of 64 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 11 nail salons in Salem city. Of those, 3 are chain locations, or 27%, against 27% across the U.S. Per 10,000 households, that is 10.7, 78% above the U.S. rate of 6.0.
Household spending on personal care products and services in Salem city comes to about $9M a year: $874 per household, 13% below the U.S. average. Spread across 11 nail salons, that is $815K per salon, 51% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Salem city was 4 in 2023. That is one for every 2,564 households, against one for every 3,754 across the U.S. Population estimates show Salem city grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How Salem city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 6.0 | 6.0 |
| Spending per listing | $815K | $1.7M | $1.7M |
| Households per official establishment | 2,564 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | +1.7% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $874 | $1,023 | $1,005 |
| Median household income | $66,725 | $93,170 | $80,734 |
| Groundwork market score | 20 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $324K
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 113 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Salem city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem city
- Population, 2025 estimate
- 25,816+1.7% since 2020
- Households
- 10,256
- Median age
- 41.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 15 sq. mi.
- People per square mile
- 1,765
- Median household income
- $66,725+16.7% vs. 2015–2019, before inflation
- Average household income
- $96,247
- Median home value
- $258,600
- Jobs located here
- 21,974
- Daytime population
- 36,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Salem city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 56Salem city, VA | 20 | 11 | 10.7 | $815K | +1.7% | #1,238 of 1,328 |
Other business types in Salem city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons19
- Barbershops
- Nail salons20
- Spas and skin care22
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Salem city, VA?
Salem city has 11 nail salons on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Official counts list 15 one-person businesses without payroll.
How much do households in Salem city, VA spend on personal care products and services?
About $9M a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $815K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 10,256 households in Salem city and national spending patterns by income.
How does Salem city, VA compare with the U.S. for nail salons?
Salem city has 10.7 nail salons per 10,000 households, 78% above the U.S. rate of 6.0. Spending per salon is $815K, 51% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Salem city would have about 5, against 11 on map listings. There is one business with payroll in the industry for every 2,564 households, against one for every 3,754 across the U.S.
How fast is Salem city, VA growing?
Population estimates put Salem city at 25,816 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,256 households. The median household income in Salem city is $66,725 a year, 17% below the U.S. median of $80,734. That rose 16.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem city scores 20 for nail salons (low), #1,238 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Salem city
Screening a site or an acquisition in Salem city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.