Market rankings · Ohio
Nail salons in Ohio
Every metro area, small-town market and county in Ohio, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,936
- 506 chain locations (26%)
- Official establishments
- 757
- +17.9% since 2019
- Household spending a year
- $4.7B
- On personal care products and services
- Listings per 10k households
- 4.0
- 33% below the U.S.
- Spending per listing
- $2.5M
- 47% above the U.S.
- Rank among states
- #16 of 51
- Market score 59 · Upper middle
A site report maps the nail salons on map listings around any address in Ohio by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,936 nail salons on map listings in Ohio as of September 2026. 506 of them (26%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 4.0, 33% below the U.S. rate of 6.0.
Household spending on personal care products and services in Ohio comes to about $4.7B a year: $976 per household, 3% below the U.S. average. Spread across 1,936 nail salons, that is $2.5M per salon, 47% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in Ohio was 757 in 2023, up 17.9% from 2019. That is one for every 6,424 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 62 SBA-backed loans worth $7M have gone to businesses classed as nail salons in Ohio.
Among the 50 states and DC, Ohio ranks #16 for nail salons, with a Groundwork market score of 59 (upper middle). Of the 15 scored metro areas in or partly in Ohio, the Columbus metro area scores highest (72). Of the 19 scored small-town markets in or partly in Ohio, the Wooster area scores highest (78).
Every market in Ohio for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Ohio, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, OH | 72 | 433 | 5.0 | $2.1M | +4.7% | #30 of 387 |
| 2Springfield, OH | 69 | 15 | 2.7 | $3.4M | −0.4% | #40 of 387 |
| 3Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% | #49 of 387 |
| 4Dayton-Kettering-Beavercreek, OH | 61 | 137 | 4.0 | $2.4M | +1.5% | #91 of 387 |
| 5Mansfield, OH | 59 | 15 | 3.0 | $2.9M | −0.1% | #104 of 387 |
| 6Toledo, OH | 58 | 106 | 4.2 | $2.2M | −1.0% | #117 of 387 |
| 7Sandusky, OH | 57 | 17 | 3.3 | $2.9M | −2.6% | #124 of 387 |
| Weirton-Steubenville, WV-OH | 55 | 16 | 3.2 | $2.6M | −3.6% | #143 of 387 |
| 8Akron, OH | 54 | 128 | 4.3 | $2.3M | 0.0% | #154 of 387 |
| Wheeling, WV-OH | 51 | 20 | 3.4 | $2.4M | −3.6% | #181 of 387 |
| 9Cleveland, OH | 51 | 392 | 4.2 | $2.3M | −0.8% | #182 of 387 |
| 10Lima, OH | 49 | 17 | 4.1 | $2.2M | −1.2% | #194 of 387 |
| Huntington-Ashland, WV-KY-OH | 46 | 65 | 4.3 | $1.9M | −2.6% | #226 of 387 |
| 11Canton-Massillon, OH | 43 | 78 | 4.7 | $2M | −0.2% | #255 of 387 |
| 12Youngstown-Warren, OH | 41 | 82 | 4.4 | $1.9M | −1.4% | #273 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wooster, OH | 78 | 7 | 1.6 | $6.1M | −0.1% | #13 of 387 |
| 2Wapakoneta, OH | 74 | 5 | 2.6 | $3.8M | −1.2% | #30 of 387 |
| 3Athens, OH | 72 | 5 | 2.2 | $4M | +1.3% | #40 of 387 |
| 4Sidney, OH | 72 | 6 | 3.2 | $3.1M | −0.2% | #43 of 387 |
| 5Urbana, OH | 72 | 5 | 3.2 | $3M | +0.2% | #44 of 387 |
| 6Findlay, OH | 72 | 11 | 3.5 | $2.8M | +0.1% | #46 of 387 |
| 7Mount Vernon, OH | 70 | 10 | 4.3 | $2.3M | +1.9% | #65 of 387 |
| 8Celina, OH | 69 | 6 | 3.7 | $2.6M | +0.5% | #72 of 387 |
| 9Salem, OH | 68 | 10 | 2.4 | $3.6M | −2.2% | #76 of 387 |
| 10New Philadelphia-Dover, OH | 62 | 14 | 3.6 | $2.5M | −0.9% | #113 of 387 |
| 11Defiance, OH | 62 | 6 | 3.9 | $2.4M | +0.1% | #115 of 387 |
| 12Fremont, OH | 61 | 8 | 3.2 | $2.8M | −0.4% | #120 of 387 |
| 13Zanesville, OH | 61 | 17 | 4.9 | $1.8M | +0.7% | #124 of 387 |
| 14Cambridge, OH | 60 | 5 | 3.1 | $2.8M | −0.1% | #126 of 387 |
| 15Portsmouth, OH | 57 | 6 | 2.1 | $4M | −3.4% | #143 of 387 |
| 16Marion, OH | 56 | 11 | 4.5 | $1.9M | −0.4% | #156 of 387 |
| 17Chillicothe, OH | 56 | 14 | 4.7 | $1.9M | −0.8% | #157 of 387 |
| 18Marietta, OH | 54 | 9 | 3.6 | $2.5M | −2.1% | #173 of 387 |
| 19Washington Court House, OH | 51 | 5 | 4.3 | $2.1M | −1.4% | #198 of 387 |
| Norwalk, OH | Not scored | 2 | 0.9 | $10.8M | −0.4% | |
| Tiffin, OH | Not scored | 4 | 1.8 | $5M | −1.0% | |
| Ashland, OH | Not scored | 4 | 1.9 | $4.7M | +0.1% | |
| Greenville, OH | Not scored | 2 | 0.9 | $9.7M | −0.7% | |
| Bellefontaine, OH | Not scored | 3 | 1.5 | $6.2M | +0.4% | |
| Wilmington, OH | Not scored | 4 | 2.4 | $4M | +0.6% | |
| Bucyrus, OH | Not scored | 1 | 0.6 | $15.6M | −0.3% | |
| Coshocton, OH | Not scored | 4 | 2.7 | $3.1M | +1.6% | |
| Gallipolis, OH | Not scored | 4 | 3.4 | $2.5M | −0.5% | |
| Van Wert, OH | Not scored | 2 | 1.7 | $5.3M | +0.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 97 | 7 | 2.9 | $4.2M | +16.5% | #1 of 1,328 |
| 2Madison County, OH | 87 | 5 | 3.2 | $3.3M | +7.1% | #11 of 1,328 |
| 3Pickaway County, OH | 86 | 5 | 2.3 | $4.3M | +7.4% | #17 of 1,328 |
| 4Licking County, OH | 84 | 18 | 2.6 | $4M | +3.8% | #23 of 1,328 |
| 5Miami County, OH | 81 | 12 | 2.7 | $3.7M | +3.4% | #36 of 1,328 |
| 6Fairfield County, OH | 81 | 30 | 5.0 | $2.2M | +6.5% | #44 of 1,328 |
| 7Warren County, OH | 79 | 30 | 3.3 | $3.7M | +5.7% | #52 of 1,328 |
| 8Clermont County, OH | 79 | 29 | 3.4 | $3.1M | +3.9% | #54 of 1,328 |
| 9Geauga County, OH | 76 | 6 | 1.7 | $7.2M | +0.3% | #68 of 1,328 |
| 10Wood County, OH | 75 | 21 | 3.9 | $2.6M | +1.5% | #87 of 1,328 |
| 11Portage County, OH | 74 | 17 | 2.6 | $3.8M | +1.0% | #97 of 1,328 |
| 12Clark County, OH | 71 | 15 | 2.7 | $3.4M | −0.4% | #133 of 1,328 |
| 13Wayne County, OH | 70 | 7 | 1.6 | $6.1M | −0.1% | #141 of 1,328 |
| 14Medina County, OH | 69 | 31 | 4.2 | $2.6M | +1.3% | #172 of 1,328 |
| 15Auglaize County, OH | 68 | 5 | 2.6 | $3.8M | −1.2% | #184 of 1,328 |
| 16Hancock County, OH | 68 | 11 | 3.5 | $2.8M | +0.1% | #187 of 1,328 |
| 17Greene County, OH | 67 | 34 | 5.0 | $2.2M | +3.7% | #216 of 1,328 |
| 18Delaware County, OH | 67 | 59 | 7.2 | $1.9M | +12.5% | #221 of 1,328 |
| 19Ottawa County, OH | 66 | 5 | 2.7 | $3.7M | −2.0% | #233 of 1,328 |
| 20Shelby County, OH | 66 | 6 | 3.2 | $3.1M | −0.2% | #237 of 1,328 |
| 21Lorain County, OH | 66 | 47 | 3.7 | $2.7M | +3.1% | #241 of 1,328 |
| 22Champaign County, OH | 65 | 5 | 3.2 | $3M | +0.2% | #262 of 1,328 |
| 23Athens County, OH | 64 | 5 | 2.2 | $4M | +1.3% | #277 of 1,328 |
| 24Columbiana County, OH | 64 | 10 | 2.4 | $3.6M | −2.2% | #280 of 1,328 |
| 25Mercer County, OH | 64 | 6 | 3.7 | $2.6M | +0.5% | #288 of 1,328 |
Show all 88 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Butler County, OH | 64 | 63 | 4.3 | $2.4M | +2.4% | #293 of 1,328 |
| 27Knox County, OH | 64 | 10 | 4.3 | $2.3M | +1.9% | #295 of 1,328 |
| 28Franklin County, OH | 64 | 305 | 5.5 | $1.8M | +2.8% | #303 of 1,328 |
| 29Ashtabula County, OH | 63 | 9 | 2.3 | $3.8M | −0.8% | #310 of 1,328 |
| 30Richland County, OH | 63 | 15 | 3.0 | $2.9M | −0.1% | #318 of 1,328 |
| 31Belmont County, OH | 60 | 8 | 2.9 | $2.9M | −2.8% | #389 of 1,328 |
| 32Tuscarawas County, OH | 59 | 14 | 3.6 | $2.5M | −0.9% | #415 of 1,328 |
| 33Lake County, OH | 59 | 42 | 4.2 | $2.5M | −0.1% | #417 of 1,328 |
| 34Defiance County, OH | 58 | 6 | 3.9 | $2.4M | +0.1% | #450 of 1,328 |
| 35Montgomery County, OH | 58 | 91 | 3.9 | $2.4M | +0.5% | #451 of 1,328 |
| 36Sandusky County, OH | 57 | 8 | 3.2 | $2.8M | −0.4% | #473 of 1,328 |
| 37Trumbull County, OH | 57 | 30 | 3.5 | $2.5M | −1.3% | #479 of 1,328 |
| 38Hamilton County, OH | 57 | 161 | 4.5 | $2.2M | +1.0% | #482 of 1,328 |
| 39Guernsey County, OH | 56 | 5 | 3.1 | $2.8M | −0.1% | #500 of 1,328 |
| 40Muskingum County, OH | 56 | 17 | 4.9 | $1.8M | +0.7% | #517 of 1,328 |
| 41Lucas County, OH | 55 | 81 | 4.4 | $2.1M | −1.7% | #532 of 1,328 |
| 42Allen County, OH | 54 | 17 | 4.1 | $2.2M | −1.2% | #553 of 1,328 |
| 43Ross County, OH | 54 | 14 | 4.7 | $1.9M | −0.8% | #561 of 1,328 |
| 44Scioto County, OH | 53 | 6 | 2.1 | $4M | −3.4% | #577 of 1,328 |
| 45Marion County, OH | 53 | 11 | 4.5 | $1.9M | −0.4% | #593 of 1,328 |
| 46Summit County, OH | 52 | 111 | 4.8 | $2M | −0.3% | #616 of 1,328 |
| 47Washington County, OH | 51 | 9 | 3.6 | $2.5M | −2.1% | #648 of 1,328 |
| 48Erie County, OH | 49 | 12 | 3.7 | $2.6M | −2.9% | #720 of 1,328 |
| 49Fayette County, OH | 48 | 5 | 4.3 | $2.1M | −1.4% | #749 of 1,328 |
| 50Stark County, OH | 45 | 77 | 4.9 | $1.9M | −0.2% | #828 of 1,328 |
| 51Cuyahoga County, OH | 44 | 257 | 4.6 | $2M | −2.3% | #857 of 1,328 |
| 52Mahoning County, OH | 39 | 52 | 5.3 | $1.6M | −1.4% | #967 of 1,328 |
| Jefferson County, OH | Not scored | 4 | 1.5 | $5.8M | −2.4% | |
| Huron County, OH | Not scored | 2 | 0.9 | $10.8M | −0.4% | |
| Lawrence County, OH | Not scored | 2 | 0.9 | $9.7M | −4.2% | |
| Seneca County, OH | Not scored | 4 | 1.8 | $5M | −1.0% | |
| Ashland County, OH | Not scored | 4 | 1.9 | $4.7M | +0.1% | |
| Darke County, OH | Not scored | 2 | 0.9 | $9.7M | −0.7% | |
| Logan County, OH | Not scored | 3 | 1.5 | $6.2M | +0.4% | |
| Holmes County, OH | Not scored | 3 | 2.2 | $4.5M | +1.7% | |
| Brown County, OH | Not scored | 1 | 0.6 | $15.9M | +1.6% | |
| Highland County, OH | Not scored | 4 | 2.4 | $3.8M | +1.1% | |
| Fulton County, OH | Not scored | 4 | 2.4 | $4.2M | −1.9% | |
| Clinton County, OH | Not scored | 4 | 2.4 | $4M | +0.6% | |
| Crawford County, OH | Not scored | 1 | 0.6 | $15.6M | −0.3% | |
| Preble County, OH | Not scored | 3 | 1.8 | $5.1M | −0.8% | |
| Coshocton County, OH | Not scored | 4 | 2.7 | $3.1M | +1.6% | |
| Williams County, OH | Not scored | 3 | 1.9 | $4.5M | −1.4% | |
| Perry County, OH | Not scored | 2 | 1.5 | $6.2M | +1.3% | |
| Morrow County, OH | Not scored | 1 | 0.7 | $13.3M | +3.7% | |
| Putnam County, OH | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Jackson County, OH | Not scored | 4 | 3.1 | $2.7M | +0.5% | |
| Hardin County, OH | Not scored | 1 | 0.9 | $10.6M | −2.1% | |
| Gallia County, OH | Not scored | 4 | 3.4 | $2.5M | −0.5% | |
| Van Wert County, OH | Not scored | 2 | 1.7 | $5.3M | +0.3% | |
| Hocking County, OH | Not scored | 1 | 0.9 | $10.2M | −1.9% | |
| Henry County, OH | Not scored | 1 | 0.9 | $11.2M | −0.2% | |
| Adams County, OH | Not scored | 1 | 1.0 | $8.4M | +1.5% | |
| Pike County, OH | Not scored | 3 | 2.8 | $3.1M | 0.0% | |
| Carroll County, OH | Not scored | 1 | 0.9 | $10.2M | −1.1% | |
| Meigs County, OH | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Wyandot County, OH | Not scored | 2 | 2.2 | $4.2M | −1.4% | |
| Paulding County, OH | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Harrison County, OH | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Noble County, OH | Not scored | 2 | 4.3 | $2M | +1.3% | |
| Morgan County, OH | Not scored | 1 | 1.8 | $4.8M | −0.9% | |
| Monroe County, OH | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Vinton County, OH | Not scored | 0 | 0.0 | n/a | −1.2% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Ohio?
As of September 2026, map listings count 1,936 nail salons in Ohio. 506 of them (26%) are chain locations. The listings count nail salons. Official counts show 757 businesses with payroll classed as nail salons in 2023, up 17.9% from 2019. Official counts also show 7,005 one-person businesses without payroll.
How much do households in Ohio spend on personal care products and services?
About $4.7B a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,936 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 4,863,191 households in Ohio and national spending patterns by income.
How does Ohio compare with the U.S. for nail salons?
Ohio has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.5M, 47% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Ohio would have about 2,840, against 1,936 on map listings. There is one business with payroll in the industry for every 6,424 households, against one for every 3,754 across the U.S. The official count rose 17.9% from 2019 to 2023, against +23.2% for the U.S.
Which market in Ohio has the highest market score for nail salons?
Among 15 scored metro areas in or partly in Ohio, the Columbus metro area scores highest, at 72 (upper middle). Among 19 scored small-town markets in or partly in Ohio, the Wooster area scores highest, at 78 (high). Among 52 scored counties in Ohio, Union County scores highest, at 97 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ohio scores 59 for nail salons (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ohio. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Ohio
Related business types in Ohio
- Salons, barbers and spas18,731 listings
- Hair salons10,199 listings
- Barbershops2,294 listings
- Spas and skin care3,931 listings
Screening a site or an acquisition in Ohio?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.