Groundwork

Market rankings · Kansas

Nail salons in Kansas

Every metro area, small-town market and county in Kansas, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.

Listings
513
172 chain locations (34%)
Official establishments
258
+63.3% since 2019
Household spending a year
$1.2B
On personal care products and services
Listings per 10k households
4.4
27% below the U.S.
Spending per listing
$2.3M
36% above the U.S.
Rank among states
#25 of 51
Market score 51 · Upper middle

A site report maps the nail salons on map listings around any address in Kansas by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Kansas has 513 nail salons on map listings as of September 2026. Of those, 172 are chain locations, or 34%, against 27% across the U.S. That is 4.4 per 10,000 households, 27% below the U.S. rate of 6.0.

Households in Kansas spend about $1.2B a year on personal care products and services, or $996 per household, in line with the U.S. average. Spread across 513 nail salons, that is $2.3M per salon, 36% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

The official count of businesses with payroll classed as nail salons in Kansas was 258 in 2023, up 63.3% from 2019. That is one for every 4,551 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $1.2M have gone to businesses classed as nail salons in Kansas.

Among the 50 states and DC, Kansas ranks #25 for nail salons, with a Groundwork market score of 51 (upper middle). Of the 7 scored metro areas in or partly in Kansas, the Topeka metro area scores highest (68). Of the 7 scored small-town markets in or partly in Kansas, the Garden City area scores highest (49).

Every market in Kansas for nail salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Kansas, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Topeka, KS68242.5$3.8M+0.1%#45 of 387
2Lawrence, KS58214.2$2.4M+1.8%#116 of 387
Kansas City, MO-KS574565.1$2.1M+3.4%#129 of 387
3Manhattan, KS56214.1$2.3M+1.4%#133 of 387
St. Joseph, MO-KS54132.8$3.3M−2.0%#149 of 387
Joplin, MO-KS54374.7$1.9M+3.9%#158 of 387
4Wichita, KS351616.3$1.5M+2.4%#336 of 387

Small-town markets

Small-town markets reaching Kansas, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Garden City, KS4975.3$1.8M−2.1%#217 of 387
2Salina, KS46124.8$1.9M−1.4%#223 of 387
3Pittsburg, KS4474.4$1.9M+0.1%#240 of 387
4Arkansas City-Winfield, KS4175.2$1.7M−0.4%#262 of 387
5Hutchinson, KS40124.7$1.9M−0.6%#265 of 387
6Dodge City, KS3697.6$1.2M−0.6%#293 of 387
7Liberal, KS20811.0$823K−3.6%#355 of 387
Emporia, KSNot scored32.1$4.2M+0.4%
McPherson, KSNot scored32.5$4M−0.4%
Hays, KSNot scored32.4$3.7M+0.4%
Ottawa, KSNot scored21.9$4.9M+1.1%
Great Bend, KSNot scored11.0$9M−2.5%
Atchison, KSNot scored35.2$1.7M−0.9%

Counties

Counties in Kansas, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leavenworth County, KS8662.0$5.4M+3.2%#14 of 1,328
2Wyandotte County, KS72172.8$3.2M+1.0%#120 of 1,328
3Shawnee County, KS65233.0$3.1M0.0%#260 of 1,328
4Douglas County, KS59214.2$2.4M+1.8%#418 of 1,328
5Johnson County, KS581536.1$2M+4.2%#460 of 1,328
6Harvey County, KS5653.6$2.6M−1.2%#501 of 1,328
7Butler County, KS48166.3$1.6M+3.1%#758 of 1,328
8Riley County, KS46134.7$1.9M+0.8%#796 of 1,328
9Finney County, KS4675.3$1.8M−2.1%#799 of 1,328
10Crawford County, KS4474.4$1.9M+0.1%#860 of 1,328
11Reno County, KS41124.7$1.9M−0.6%#922 of 1,328
12Saline County, KS38125.3$1.7M−1.6%#983 of 1,328
13Sedgwick County, KS381366.6$1.5M+2.6%#987 of 1,328
14Cowley County, KS3675.2$1.7M−0.4%#1,022 of 1,328
15Geary County, KS3574.9$1.7M−1.2%#1,043 of 1,328
16Ford County, KS3097.6$1.2M−0.6%#1,141 of 1,328
17Seward County, KS15811.0$823K−3.6%#1,270 of 1,328
Miami County, KSNot scored42.9$3.7M+5.9%
Lyon County, KSNot scored32.2$3.9M+0.5%
Montgomery County, KSNot scored43.1$2.7M−3.9%
McPherson County, KSNot scored32.5$4M−0.4%
Ellis County, KSNot scored32.4$3.7M+0.4%
Pottawatomie County, KSNot scored11.1$10.1M+6.9%
Franklin County, KSNot scored21.9$4.9M+1.1%
Barton County, KSNot scored11.0$9M−2.5%
Show all 105 counties
Counties in Kansas, ranked for nail salons by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Sumner County, KSNot scored44.5$2.1M−0.1%
Labette County, KSNot scored11.2$6.8M−2.4%
Cherokee County, KSNot scored00.0n/a−1.0%
Dickinson County, KSNot scored00.0n/a+1.4%
Jefferson County, KSNot scored11.3$7.6M−0.2%
Atchison County, KSNot scored35.2$1.7M−0.9%
Osage County, KSNot scored00.0n/a−0.3%
Neosho County, KSNot scored11.5$5.6M−1.7%
Bourbon County, KSNot scored35.1$1.7M−0.1%
Jackson County, KSNot scored00.0n/a+1.5%
Allen County, KSNot scored24.0$2.2M−1.8%
Marion County, KSNot scored00.0n/a−1.3%
Nemaha County, KSNot scored12.5$3.9M−2.1%
Marshall County, KSNot scored12.4$3.8M−1.7%
Linn County, KSNot scored00.0n/a+3.7%
Rice County, KSNot scored00.0n/a−1.2%
Brown County, KSNot scored12.6$3.5M−4.0%
Pratt County, KSNot scored12.9$3.1M−0.2%
Cloud County, KSNot scored00.0n/a−2.0%
Wilson County, KSNot scored00.0n/a−3.3%
Coffey County, KSNot scored12.8$3.4M+1.3%
Clay County, KSNot scored00.0n/a−1.7%
Thomas County, KSNot scored13.2$3M−2.5%
Anderson County, KSNot scored00.0n/a+2.3%
Doniphan County, KSNot scored00.0n/a+1.7%
Grant County, KSNot scored00.0n/a−4.0%
Kingman County, KSNot scored13.2$2.7M−5.4%
Wabaunsee County, KSNot scored00.0n/a+1.8%
Russell County, KSNot scored00.0n/a−1.4%
Ellsworth County, KSNot scored00.0n/a−1.7%
Pawnee County, KSNot scored00.0n/a−4.2%
Greenwood County, KSNot scored00.0n/a−2.3%
Sherman County, KSNot scored14.1$2.3M−2.4%
Ottawa County, KSNot scored00.0n/a+0.3%
Mitchell County, KSNot scored27.5$1.2M−3.2%
Gray County, KSNot scored00.0n/a+0.1%
Washington County, KSNot scored00.0n/a−0.2%
Harper County, KSNot scored00.0n/a−1.8%
Norton County, KSNot scored00.0n/a−3.0%
Morris County, KSNot scored00.0n/a−0.3%
Stevens County, KSNot scored210.6$881K−4.9%
Scott County, KSNot scored00.0n/a−6.3%
Phillips County, KSNot scored00.0n/a−4.8%
Rooks County, KSNot scored00.0n/a−4.9%
Republic County, KSNot scored00.0n/a−0.8%
Barber County, KSNot scored15.5$1.7M−2.9%
Stafford County, KSNot scored00.0n/a−1.3%
Meade County, KSNot scored00.0n/a−5.1%
Kearny County, KSNot scored17.0$1.4M−2.0%
Haskell County, KSNot scored00.0n/a−4.2%
Smith County, KSNot scored00.0n/a0.0%
Osborne County, KSNot scored16.3$1.4M−5.8%
Chautauqua County, KSNot scored00.0n/a−1.9%
Woodson County, KSNot scored18.0$1.1M+0.7%
Rush County, KSNot scored00.0n/a−3.2%
Lincoln County, KSNot scored00.0n/a−3.0%
Jewell County, KSNot scored00.0n/a−3.3%
Gove County, KSNot scored00.0n/a−3.0%
Edwards County, KSNot scored00.0n/a−8.6%
Trego County, KSNot scored00.0n/a−2.5%
Decatur County, KSNot scored00.0n/a−1.7%
Logan County, KSNot scored18.1$1.2M−2.9%
Ness County, KSNot scored00.0n/a−2.1%
Cheyenne County, KSNot scored00.0n/a−0.3%
Morton County, KSNot scored00.0n/a−8.4%
Chase County, KSNot scored00.0n/a−0.1%
Rawlins County, KSNot scored00.0n/a−5.3%
Hamilton County, KSNot scored00.0n/a+0.4%
Elk County, KSNot scored00.0n/a−0.9%
Sheridan County, KSNot scored00.0n/a−0.8%
Kiowa County, KSNot scored00.0n/a−1.0%
Graham County, KSNot scored00.0n/a−1.4%
Wichita County, KSNot scored00.0n/a−5.5%
Stanton County, KSNot scored00.0n/a−4.5%
Clark County, KSNot scored00.0n/a−3.8%
Comanche County, KSNot scored112.1$693K−0.4%
Hodgeman County, KSNot scored00.0n/a−7.0%
Lane County, KSNot scored00.0n/a−3.8%
Wallace County, KSNot scored00.0n/a−4.7%
Greeley County, KSNot scored00.0n/a−7.4%

Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many nail salons are in Kansas?

Map listings as of September 2026 show 513 nail salons in Kansas. 172 of them (34%) are chain locations. The listings count nail salons. Official counts show 258 businesses with payroll classed as nail salons in 2023, up 63.3% from 2019. Official counts also show 1,208 one-person businesses without payroll.

How much do households in Kansas spend on personal care products and services?

About $1.2B a year, or $996 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 513 nail salons on map listings, it comes to $2.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.

How does Kansas compare with the U.S. for nail salons?

Kansas has 4.4 nail salons per 10,000 households, 27% below the U.S. rate of 6.0. Spending per salon is $2.3M, 36% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Kansas would have about 700, against 513 on map listings. There is one business with payroll in the industry for every 4,551 households, against one for every 3,754 across the U.S. The official count rose 63.3% from 2019 to 2023, against +23.2% for the U.S.

Which market in Kansas has the highest market score for nail salons?

Among 7 scored metro areas in or partly in Kansas, the Topeka metro area scores highest, at 68 (upper middle). Among 7 scored small-town markets in or partly in Kansas, the Garden City area scores highest, at 49 (lower middle). Among 17 scored counties in Kansas, Leavenworth County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 51 for nail salons (upper middle), #25 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kansas. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Nail salons in other states

All 51 states

Top markets for nail salons across the U.S. · All business types in Kansas

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.