Market rankings · South Carolina
Nail salons in South Carolina
Markets across South Carolina ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,319
- 459 chain locations (35%)
- Official establishments
- 314
- +38.3% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 6.2
- 3% above the U.S.
- Spending per listing
- $1.4M
- 16% below the U.S.
- Rank among states
- #37 of 51
- Market score 42 · Lower middle
A site report maps the nail salons on map listings around any address in South Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,319 nail salons in South Carolina. Of those, 459 are chain locations, or 35%, against 27% across the U.S. Per 10,000 households, that is 6.2, 3% above the U.S. rate of 6.0.
Household spending on personal care products and services in South Carolina comes to about $1.8B a year: $871 per household, 13% below the U.S. average. Spread across 1,319 nail salons, that is $1.4M per salon, 16% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 314 businesses with payroll classed as nail salons in South Carolina in 2023, up 38.3% from 2019. That is one for every 6,745 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $3.8M have gone to businesses classed as nail salons in South Carolina.
Among the 50 states and DC, South Carolina ranks #37 for nail salons, with a Groundwork market score of 42 (lower middle). Of the 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest (53). Of the 6 scored small-town markets in or partly in South Carolina, the Seneca area scores highest (59).
Every market in South Carolina for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 53 | 77 | 5.4 | $1.5M | +14.3% | #166 of 387 |
| 2Greenville-Anderson-Greer, SC | 52 | 212 | 5.5 | $1.6M | +9.0% | #175 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 48 | 779 | 7.2 | $1.3M | +10.1% | #214 of 387 |
| 3Hilton Head Island-Bluffton-Port Royal, SC | 47 | 66 | 6.9 | $1.4M | +12.0% | #223 of 387 |
| 4Charleston-North Charleston, SC | 46 | 251 | 7.5 | $1.3M | +10.7% | #233 of 387 |
| 5Columbia, SC | 43 | 234 | 6.9 | $1.3M | +6.0% | #261 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 173 | 7.5 | $1.2M | +4.7% | #309 of 387 |
| 6Myrtle Beach-Conway-North Myrtle Beach, SC | 38 | 117 | 7.4 | $1.1M | +20.9% | #322 of 387 |
| 7Sumter, SC | 24 | 28 | 6.8 | $1.1M | −0.3% | #369 of 387 |
| 8Florence, SC | 20 | 56 | 7.1 | $1.1M | +0.9% | #377 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seneca, SC | 59 | 15 | 4.3 | $1.9M | +6.3% | #137 of 387 |
| 2Murrells Inlet, SC | 57 | 17 | 6.3 | $1.4M | +3.8% | #151 of 387 |
| 3Newberry, SC | 55 | 6 | 3.9 | $2M | +4.8% | #166 of 387 |
| 4Gaffney, SC | 54 | 7 | 3.2 | $2.3M | +3.7% | #174 of 387 |
| 5Greenwood, SC | 38 | 23 | 6.1 | $1.3M | +1.7% | #277 of 387 |
| 6Orangeburg, SC | 33 | 19 | 5.7 | $1.2M | −0.9% | #312 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 71 | 21 | 5.2 | $1.8M | +18.3% | #140 of 1,328 |
| 2Laurens County, SC | 69 | 5 | 1.9 | $4.1M | +6.2% | #160 of 1,328 |
| 3Anderson County, SC | 65 | 35 | 4.2 | $2M | +7.7% | #269 of 1,328 |
| 4Kershaw County, SC | 65 | 12 | 4.5 | $1.9M | +11.6% | #273 of 1,328 |
| 5York County, SC | 61 | 79 | 6.9 | $1.4M | +8.1% | #383 of 1,328 |
| 6Aiken County, SC | 59 | 40 | 5.7 | $1.5M | +7.3% | #437 of 1,328 |
| 7Spartanburg County, SC | 58 | 72 | 5.5 | $1.5M | +15.6% | #466 of 1,328 |
| 8Oconee County, SC | 55 | 15 | 4.3 | $1.9M | +6.3% | #538 of 1,328 |
| 9Greenville County, SC | 54 | 145 | 6.6 | $1.4M | +10.6% | #573 of 1,328 |
| 10Cherokee County, SC | 53 | 7 | 3.2 | $2.3M | +3.7% | #587 of 1,328 |
| 11Newberry County, SC | 52 | 6 | 3.9 | $2M | +4.8% | #619 of 1,328 |
| 12Pickens County, SC | 52 | 27 | 5.2 | $1.6M | +5.7% | #631 of 1,328 |
| 13Berkeley County, SC | 52 | 62 | 6.6 | $1.4M | +18.7% | #637 of 1,328 |
| 14Georgetown County, SC | 52 | 17 | 6.3 | $1.4M | +3.8% | #639 of 1,328 |
| 15Charleston County, SC | 50 | 133 | 7.4 | $1.3M | +6.4% | #715 of 1,328 |
| 16Lexington County, SC | 50 | 87 | 7.1 | $1.3M | +7.7% | #716 of 1,328 |
| 17Darlington County, SC | 48 | 10 | 3.9 | $1.9M | +0.1% | #751 of 1,328 |
| 18Beaufort County, SC | 46 | 63 | 7.7 | $1.3M | +8.9% | #819 of 1,328 |
| 19Horry County, SC | 44 | 117 | 7.4 | $1.1M | +20.9% | #878 of 1,328 |
| 20Dorchester County, SC | 44 | 56 | 8.9 | $1M | +10.1% | #880 of 1,328 |
| 21Chesterfield County, SC | 42 | 7 | 4.0 | $1.8M | +3.4% | #903 of 1,328 |
| 22Richland County, SC | 42 | 130 | 7.7 | $1.1M | +4.6% | #917 of 1,328 |
| 23Clarendon County, SC | 35 | 5 | 4.0 | $1.8M | +0.7% | #1,042 of 1,328 |
| 24Orangeburg County, SC | 31 | 19 | 5.7 | $1.2M | −0.9% | #1,127 of 1,328 |
| 25Sumter County, SC | 30 | 28 | 6.8 | $1.1M | −0.3% | #1,144 of 1,328 |
Show all 46 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Greenwood County, SC | 24 | 22 | 7.9 | $963K | +1.5% | #1,205 of 1,328 |
| 27Union County, SC | 23 | 5 | 4.3 | $1.6M | −1.4% | #1,208 of 1,328 |
| 28Williamsburg County, SC | 22 | 5 | 4.1 | $1.7M | −4.0% | #1,216 of 1,328 |
| 29Florence County, SC | 22 | 46 | 8.7 | $918K | +1.2% | #1,228 of 1,328 |
| 30Barnwell County, SC | 10 | 7 | 8.6 | $837K | +0.4% | #1,300 of 1,328 |
| 31Bamberg County, SC | 2 | 5 | 10.8 | $630K | −3.5% | #1,327 of 1,328 |
| Colleton County, SC | Not scored | 4 | 2.4 | $3.1M | +2.2% | |
| Chester County, SC | Not scored | 3 | 2.3 | $3.2M | +2.2% | |
| Jasper County, SC | Not scored | 3 | 2.3 | $3.6M | +32.2% | |
| Marion County, SC | Not scored | 4 | 3.3 | $2M | −2.9% | |
| Dillon County, SC | Not scored | 3 | 2.8 | $2.5M | −2.9% | |
| Edgefield County, SC | Not scored | 2 | 2.0 | $4.1M | +16.1% | |
| Marlboro County, SC | Not scored | 1 | 1.0 | $6.2M | −3.8% | |
| Abbeville County, SC | Not scored | 1 | 1.0 | $7.8M | +2.3% | |
| Fairfield County, SC | Not scored | 3 | 3.4 | $2.2M | −2.6% | |
| Saluda County, SC | Not scored | 2 | 2.6 | $2.9M | +4.1% | |
| Hampton County, SC | Not scored | 2 | 2.8 | $2.5M | −1.9% | |
| Lee County, SC | Not scored | 2 | 3.1 | $2.1M | −5.0% | |
| Calhoun County, SC | Not scored | 0 | 0.0 | n/a | +0.6% | |
| McCormick County, SC | Not scored | 1 | 2.4 | $3.2M | +7.3% | |
| Allendale County, SC | Not scored | 0 | 0.0 | n/a | −7.4% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in South Carolina?
There are 1,319 nail salons on map listings in South Carolina as of September 2026. 459 of them (35%) are chain locations. The listings count nail salons. Official counts show 314 businesses with payroll classed as nail salons in 2023, up 38.3% from 2019. Another 5,835 one-person businesses have no payroll, by official counts.
How much do households in South Carolina spend on personal care products and services?
About $1.8B a year, or $871 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 1,319 nail salons on map listings, it comes to $1.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,117,989 households in South Carolina and national spending patterns by income.
How does South Carolina compare with the U.S. for nail salons?
South Carolina has 6.2 nail salons per 10,000 households, 3% above the U.S. rate of 6.0. Spending per salon is $1.4M, 16% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, South Carolina would have about 1,104, against 1,319 on map listings. There is one business with payroll in the industry for every 6,745 households, against one for every 3,754 across the U.S. The official count rose 38.3% from 2019 to 2023, against +23.2% for the U.S.
Which market in South Carolina has the highest market score for nail salons?
Among 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest, at 53 (upper middle). Among 6 scored small-town markets in or partly in South Carolina, the Seneca area scores highest, at 59 (upper middle). Among 31 scored counties in South Carolina, Lancaster County scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Carolina scores 42 for nail salons (lower middle), #37 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Carolina. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in South Carolina
Related business types in South Carolina
- Salons, barbers and spas10,522 listings
- Hair salons5,412 listings
- Barbershops1,252 listings
- Spas and skin care2,344 listings
Screening a site or an acquisition in South Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.