Beauty and personal care · County · Virginia
Nail salons in Harrisonburg city, VA
How Harrisonburg city, VA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 8 out of 100: Very low
Ranked #1,310 of 1,328 scored counties
#62 of 64 scored counties in Virginia
- Listings
- 20
- 8 chain locations (40%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $14.2M
- On personal care products and services · $820 a household
- Spending per listing
- $712K
- 57% below the U.S.
- Listings per 10k households
- 11.5
- 92% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the nail salons around any address in Harrisonburg city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Harrisonburg city has a Groundwork market score of 8 (very low): #1,310 of 1,328 scored counties and #62 of 64 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Harrisonburg city spend about $14.2M a year on personal care products and services, or $820 per household, 18% below the U.S. average. That is about $712K of household spending for each salon on map listings, 57% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 20 nail salons on map listings in Harrisonburg city as of September 2026. Of those, 8 are chain locations, or 40%, against 27% across the U.S. That is 11.5 per 10,000 households, 92% above the U.S. rate of 6.0.
Official counts show 12 businesses with payroll classed as nail salons in Harrisonburg city in 2023. That is one for every 1,447 households, against one for every 3,754 across the U.S. Population estimates show Harrisonburg city declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 6.0 | 6.0 |
| Spending per listing | $712K | $1.7M | $1.7M |
| Households per official establishment | 1,447 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $820 | $1,023 | $1,005 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 8 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 12
- Employees, 2023
- 55
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 208 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 62Harrisonburg city, VA | 8 | 20 | 11.5 | $712K | −1.7% | #1,310 of 1,328 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas10
- Hair salons10
- Barbershops8
- Nail salons8
- Spas and skin care11
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Harrisonburg city, VA?
As of September 2026, map listings count 20 nail salons in Harrisonburg city. 8 of them (40%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023. Official counts also show 38 one-person businesses without payroll.
How much do households in Harrisonburg city, VA spend on personal care products and services?
About $14.2M a year, or $820 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 20 nail salons on map listings, it comes to $712K per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for nail salons?
Harrisonburg city has 11.5 nail salons per 10,000 households, 92% above the U.S. rate of 6.0. Spending per salon is $712K, 57% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Harrisonburg city would have about 9, against 20 on map listings. There is one business with payroll in the industry for every 1,447 households, against one for every 3,754 across the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 8 for nail salons (very low), #1,310 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.