Groundwork

Beauty and personal care · County · Virginia

Nail salons in Chesterfield County, VA

Competitor counts, household spending and official business counts for nail salons in Chesterfield County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #743 of 1,328 scored counties
#30 of 64 scored counties in Virginia

Listings
113
37 chain locations (33%)
Official establishments
39
+95.0% since 2019
Household spending a year
$147.7M
On personal care products and services · $1,054 a household
Spending per listing
$1.3M
22% below the U.S.
Listings per 10k households
8.1
35% above the U.S.
Population, 2025
397,148
+8.7% since 2020

See the nail salons around any address in Chesterfield County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chesterfield County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 113 nail salons in Chesterfield County. Of those, 37 are chain locations, or 33%, against 27% across the U.S. Per 10,000 households, that is 8.1, 35% above the U.S. rate of 6.0.

Households in Chesterfield County spend about $147.7M a year on personal care products and services, or $1,054 per household, 5% above the U.S. average. Spread across 113 nail salons, that is $1.3M per salon, 22% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

Official counts show 39 businesses with payroll classed as nail salons in Chesterfield County in 2023, up 95.0% from 2019. That is one for every 3,594 households, against one for every 3,754 across the U.S. Another 481 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as nail salons in Chesterfield County.

Population estimates put the population change in Chesterfield County from 2020 to 2025 at +8.7%, faster than the U.S. (+3.1%). For nail salons, Chesterfield County has a Groundwork market score of 49 (lower middle): #743 of 1,328 scored counties and #30 of 64 scored counties in Virginia.

How Chesterfield County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Chesterfield County, VA compared with Virginia and the U.S.
MeasureChesterfield CountyVirginiaU.S.
Listings per 10k households8.16.06.0
Spending per listing$1.3M$1.7M$1.7M
Households per official establishment3,5943,6193,754
Official establishment growth, 2019–2023+95.0%+28.3%+23.2%
Population growth, 2020–2025+8.7%+2.8%+3.1%
Spending per household on personal care products and services$1,054$1,023$1,005
Median household income$101,931$93,170$80,734
Groundwork market score4944

Official counts and lending

Businesses

Official establishments, 2019 to 2023
20 → 39+95.0% over the period
Employees, 2023
189
Annual payroll, 2023
$7M
One-person businesses, 2023
481Businesses with no payroll
Map listings, September 2026
11337 chain locations
Listings at the U.S. rate for this spending
88The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$350K

SBA-backed loans to businesses classed as nail salons in Chesterfield County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Chesterfield County

Population, 2025 estimate
397,148+8.7% since 2020
Households
140,155
Median age
40.1
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
424 sq. mi.
People per square mile
892
Median household income
$101,931+23.4% vs. 2015–2019, before inflation
Average household income
$128,631
Median home value
$366,000
Jobs located here
149,426
Daytime population
346,516Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Chesterfield County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Chesterfield County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Chesterfield County marked.

Top counties in Virginia

Counties in Virginia ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Louisa County, VA8353.2$3M+13.6%#27 of 1,328
2Powhatan County, VA8254.4$2.5M+7.0%#32 of 1,328
3Fauquier County, VA81134.9$2.4M+4.8%#41 of 1,328
4King George County, VA8154.9$2.2M+10.5%#43 of 1,328
5Orange County, VA7753.4$3M+10.1%#67 of 1,328
6Culpeper County, VA7494.8$2.1M+9.3%#108 of 1,328
7Richmond city, VA69343.3$2.6M+4.6%#170 of 1,328
8Albemarle County, VA68194.1$2.6M+5.1%#190 of 1,328
9Frederick County, VA66164.5$2.3M+8.8%#246 of 1,328
10Isle of Wight County, VA6463.8$2.6M+6.7%#289 of 1,328
30Chesterfield County, VA491138.1$1.3M+8.7%#743 of 1,328

Other business types in Chesterfield County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Chesterfield County, VA?

There are 113 nail salons on map listings in Chesterfield County as of September 2026. 37 of them (33%) are chain locations. The listings count nail salons. Official counts show 39 businesses with payroll classed as nail salons in 2023, up 95.0% from 2019. Official counts list 481 one-person businesses without payroll.

How much do households in Chesterfield County, VA spend on personal care products and services?

About $147.7M a year, or $1,054 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 113 nail salons on map listings, it comes to $1.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 140,155 households in Chesterfield County and national spending patterns by income.

How does Chesterfield County, VA compare with the U.S. for nail salons?

Chesterfield County has 8.1 nail salons per 10,000 households, 35% above the U.S. rate of 6.0. Spending per salon is $1.3M, 22% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Chesterfield County would have about 88, against 113 on map listings. There is one business with payroll in the industry for every 3,594 households, against one for every 3,754 across the U.S. The official count rose 95.0% from 2019 to 2023, against +23.2% for the U.S.

How fast is Chesterfield County, VA growing?

Population estimates put Chesterfield County at 397,148 people in 2025, up 8.7% since 2020, faster than the U.S. (+3.1%). It has 140,155 households. The median household income in Chesterfield County is $101,931 a year, 26% above the U.S. median of $80,734. That rose 23.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chesterfield County scores 49 for nail salons (lower middle), #743 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Chesterfield County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Chesterfield County

Screening a site or an acquisition in Chesterfield County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Chesterfield County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.