Beauty and personal care · Metro area · Virginia
Nail salons in the Lynchburg, VA metro area
How the Lynchburg, VA metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #251 of 387 scored metro areas
#5 of 9 scored metro areas based in Virginia
- Listings
- 65
- 23 chain locations (35%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $87.7M
- On personal care products and services · $848 a household
- Spending per listing
- $1.3M
- 19% below the U.S.
- Listings per 10k households
- 6.3
- 5% above the U.S.
- Population, 2025
- 269,169
- +2.9% since 2020
See the nail salons around any address in the Lynchburg metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Lynchburg metro area spend about $87.7M a year on personal care products and services, or $848 per household, 16% below the U.S. average. That works out to $1.3M per salon, 19% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 65 nail salons on map listings in the Lynchburg metro area as of September 2026. 23 of them (35%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 6.3, 5% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Lynchburg metro area was 10 in 2023. That is one for every 10,340 households, against one for every 3,754 across the U.S. Official counts also show 168 one-person businesses without payroll.
Population estimates put the population change in the Lynchburg metro area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). The Lynchburg metro area scores 44 (lower middle) on the Groundwork market score for nail salons, ranking #251 of 387 scored metro areas and #5 of 9 scored metro areas based in Virginia.
How the Lynchburg metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lynchburg metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 6.0 | 6.0 |
| Spending per listing | $1.3M | $1.7M | $1.7M |
| Households per official establishment | 10,340 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | +2.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $848 | $1,023 | $1,005 |
| Median household income | $68,996 | $93,170 | $80,734 |
| Groundwork market score | 44 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 23
- Annual payroll, 2023
- $558K
- One-person businesses, 2023
- 168Businesses with no payroll
- Map listings, September 2026
- 6523 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Lynchburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lynchburg metro area
- Population, 2025 estimate
- 269,169+2.9% since 2020
- Households
- 103,401
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 2,121 sq. mi.
- People per square mile
- 124
- Median household income
- $68,996+28.3% vs. 2015–2019, before inflation
- Average household income
- $88,223
- Median home value
- $239,700
- Jobs located here
- 98,871
- Daytime population
- 253,827Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lynchburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for nail salons, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lynchburg metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 62 | 41 | 4.5 | $2.3M | +3.1% | #84 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,452 | 6.1 | $1.9M | +3.3% | #138 of 387 |
| 2Staunton-Stuarts Draft, VA | 55 | 26 | 5.0 | $1.7M | +3.2% | #147 of 387 |
| 3Blacksburg-Christiansburg-Radford, VA | 54 | 27 | 3.8 | $2.2M | −0.1% | #155 of 387 |
| Kingsport-Bristol, TN-VA | 51 | 57 | 4.4 | $1.8M | +2.3% | #184 of 387 |
| 4Richmond, VA | 46 | 345 | 6.5 | $1.5M | +5.5% | #231 of 387 |
| 5Lynchburg, VA | 44 | 65 | 6.3 | $1.3M | +2.9% | #251 of 387 |
| 6Winchester, VA-WV | 43 | 37 | 6.7 | $1.4M | +6.5% | #259 of 387 |
| 7Harrisonburg, VA | 41 | 24 | 4.8 | $1.8M | +3.5% | #275 of 387 |
| 8Roanoke, VA | 31 | 79 | 6.0 | $1.4M | +0.4% | #351 of 387 |
Other business types in the Lynchburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons36
- Barbershops41
- Nail salons44
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Lynchburg, VA metro area?
As of September 2026, map listings count 65 nail salons in the Lynchburg metro area. 23 of them (35%) are chain locations. The listings count nail salons. Official counts show 10 businesses with payroll classed as nail salons in 2023. Another 168 one-person businesses have no payroll, by official counts.
How much do households in the Lynchburg, VA metro area spend on personal care products and services?
About $87.7M a year, or $848 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 65 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 103,401 households in the Lynchburg metro area and national spending patterns by income.
How does the Lynchburg, VA metro area compare with the U.S. for nail salons?
The Lynchburg metro area has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $1.3M, 19% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Lynchburg metro area would have about 53, against 65 on map listings. There is one business with payroll in the industry for every 10,340 households, against one for every 3,754 across the U.S.
How fast is the Lynchburg, VA metro area growing?
Population estimates put the Lynchburg metro area at 269,169 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 103,401 households. Median household income in the Lynchburg metro area is $68,996, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lynchburg metro area scores 44 for nail salons (lower middle), #251 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lynchburg metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Lynchburg metro area
Screening a site or an acquisition in the Lynchburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.