Market rankings · Hawaii
Nail salons in Hawaii
Every metro area, small-town market and county in Hawaii, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 238
- 51 chain locations (21%)
- Official establishments
- 86
- +16.2% since 2019
- Household spending a year
- $562.7M
- On personal care products and services
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Spending per listing
- $2.4M
- 41% above the U.S.
- Rank among states
- #14 of 51
- Market score 62 · Upper middle
A site report maps the nail salons on map listings around any address in Hawaii by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hawaii has 238 nail salons on map listings as of September 2026. Of those, 51 are chain locations, or 21%, against 27% across the U.S. That comes to 4.8 for every 10,000 households, 20% below the U.S. rate of 6.0.
At $1,143 per household (14% above the U.S. average), households in Hawaii spend about $562.7M a year on personal care products and services. Spread across 238 nail salons, that is $2.4M per salon, 41% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Official counts show 86 businesses with payroll classed as nail salons in Hawaii in 2023, up 16.2% from 2019. That is one for every 5,726 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years.
Among the 50 states and DC, Hawaii ranks #14 for nail salons, with a Groundwork market score of 62 (upper middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (61). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (85).
Every market in Hawaii for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 61 | 153 | 4.5 | $2.6M | −2.3% | #90 of 387 |
| 2Kahului-Wailuku, HI | 43 | 41 | 7.3 | $1.5M | −2.5% | #258 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 85 | 29 | 3.9 | $2.6M | +4.6% | #8 of 387 |
| 2Kapaa, HI | 57 | 15 | 6.3 | $1.8M | +0.3% | #150 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 81 | 29 | 3.9 | $2.6M | +4.6% | #40 of 1,328 |
| 2Honolulu County, HI | 63 | 153 | 4.5 | $2.6M | −2.3% | #321 of 1,328 |
| 3Kauai County, HI | 54 | 15 | 6.3 | $1.8M | +0.3% | #567 of 1,328 |
| 4Maui County, HI | 46 | 41 | 7.3 | $1.5M | −2.5% | #811 of 1,328 |
| Kalawao County, HI | Not scored | 0 | 0.0 | n/a | +2.5% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Hawaii?
Map listings as of September 2026 show 238 nail salons in Hawaii. 51 of them (21%) are chain locations. The listings count nail salons. Official counts show 86 businesses with payroll classed as nail salons in 2023, up 16.2% from 2019. Official counts also show 1,208 one-person businesses without payroll.
How much do households in Hawaii spend on personal care products and services?
About $562.7M a year, or $1,143 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 238 nail salons on map listings, it comes to $2.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.
How does Hawaii compare with the U.S. for nail salons?
Hawaii has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $2.4M, 41% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Hawaii would have about 337, against 238 on map listings. There is one business with payroll in the industry for every 5,726 households, against one for every 3,754 across the U.S. The official count rose 16.2% from 2019 to 2023, against +23.2% for the U.S.
Which market in Hawaii has the highest market score for nail salons?
Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 61 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 85 (high). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 62 for nail salons (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for nail salons across the U.S. · All business types in Hawaii
Related business types in Hawaii
- Salons, barbers and spas2,072 listings
- Hair salons926 listings
- Barbershops161 listings
- Spas and skin care703 listings
Screening a site or an acquisition in Hawaii?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.