Beauty and personal care · County · Virginia
Nail salons in Richmond city, VA
The nail salons in Richmond city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #170 of 1,328 scored counties
#7 of 64 scored counties in Virginia
- Listings
- 34
- 7 chain locations (21%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $90M
- On personal care products and services · $863 a household
- Spending per listing
- $2.6M
- 58% above the U.S.
- Listings per 10k households
- 3.3
- 45% below the U.S.
- Population, 2025
- 237,257
- +4.6% since 2020
See the nail salons around any address in Richmond city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richmond city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 34 nail salons in Richmond city. Of those, 7 are chain locations, or 21%, against 27% across the U.S. That is 3.3 per 10,000 households, 45% below the U.S. rate of 6.0.
At $863 per household (14% below the U.S. average), households in Richmond city spend about $90M a year on personal care products and services. That is about $2.6M of household spending for each salon on map listings, 58% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 14 businesses with payroll in Richmond city classed as nail salons. That is one for every 7,452 households, against one for every 3,754 across the U.S. Official counts list 90 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as nail salons in Richmond city.
Population estimates put the population change in Richmond city from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). Richmond city scores 69 (upper middle) on the Groundwork market score for nail salons, ranking #170 of 1,328 scored counties and #7 of 64 scored counties in Virginia. That puts it in the top quarter of counties.
How Richmond city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richmond city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 6.0 | 6.0 |
| Spending per listing | $2.6M | $1.7M | $1.7M |
| Households per official establishment | 7,452 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | +4.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $863 | $1,023 | $1,005 |
| Median household income | $64,587 | $93,170 | $80,734 |
| Groundwork market score | 69 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 14
- Employees, 2023
- 59
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 90Businesses with no payroll
- Map listings, September 2026
- 347 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.2M
SBA-backed loans to businesses classed as nail salons in Richmond city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Richmond city
- Population, 2025 estimate
- 237,257+4.6% since 2020
- Households
- 104,321
- Median age
- 36.4
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.5
- Land area
- 60 sq. mi.
- People per square mile
- 3,827
- Median household income
- $64,587+36.7% vs. 2015–2019, before inflation
- Average household income
- $97,266
- Median home value
- $353,000
- Jobs located here
- 174,706
- Daytime population
- 296,295Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richmond city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Richmond city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Richmond city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
Other business types in Richmond city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons30
- Barbershops33
- Nail salons69
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Richmond city, VA?
There are 34 nail salons on map listings in Richmond city as of September 2026. 7 of them (21%) are chain locations. The listings count nail salons. Official counts show 14 businesses with payroll classed as nail salons in 2023. Official counts also show 90 one-person businesses without payroll.
How much do households in Richmond city, VA spend on personal care products and services?
About $90M a year, or $863 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 34 nail salons on map listings, it comes to $2.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 104,321 households in Richmond city and national spending patterns by income.
How does Richmond city, VA compare with the U.S. for nail salons?
Richmond city has 3.3 nail salons per 10,000 households, 45% below the U.S. rate of 6.0. Spending per salon is $2.6M, 58% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Richmond city would have about 54, against 34 on map listings. There is one business with payroll in the industry for every 7,452 households, against one for every 3,754 across the U.S.
How fast is Richmond city, VA growing?
Population estimates put Richmond city at 237,257 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 104,321 households. The median household income in Richmond city is $64,587 a year, 20% below the U.S. median of $80,734. That rose 36.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richmond city scores 69 for nail salons (upper middle), #170 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richmond city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Richmond city
Screening a site or an acquisition in Richmond city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richmond city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.