Market rankings · Montana
Nail salons in Montana
Markets across Montana ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 165
- 33 chain locations (20%)
- Official establishments
- 39
- +56.0% since 2019
- Household spending a year
- $442.2M
- On personal care products and services
- Listings per 10k households
- 3.6
- 40% below the U.S.
- Spending per listing
- $2.7M
- 60% above the U.S.
- Rank among states
- #1 of 51
- Market score 77 · High
A site report maps the nail salons on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 165 nail salons in Montana. 33 of them (20%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 3.6, 40% below the U.S. rate of 6.0.
Household spending on personal care products and services in Montana comes to about $442.2M a year: $964 per household, 4% below the U.S. average. That works out to $2.7M per salon, 60% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Montana was 39 in 2023, up 56.0% from 2019. That is one for every 11,766 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $1.6M have gone to businesses classed as nail salons in Montana.
Among the 50 states and DC, Montana ranks #1 for nail salons, with a Groundwork market score of 77 (high). Of the 5 scored metro areas in or partly in Montana, the Helena metro area scores highest (86). The one scored small-town market in or partly in Montana, the Kalispell area, scores 77.
Every market in Montana for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 86 | 13 | 3.3 | $3.1M | +7.7% | #1 of 387 |
| 2Bozeman, MT | 80 | 19 | 3.7 | $3M | +7.7% | #9 of 387 |
| 3Billings, MT | 79 | 29 | 3.7 | $2.7M | +4.8% | #10 of 387 |
| 4Missoula, MT | 72 | 22 | 4.0 | $2.4M | +4.7% | #28 of 387 |
| 5Great Falls, MT | 46 | 23 | 6.5 | $1.4M | +0.7% | #232 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 77 | 23 | 5.2 | $1.9M | +10.1% | #20 of 387 |
| Butte-Silver Bow, MT | Not scored | 4 | 2.6 | $3.3M | +2.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 82 | 5 | 2.7 | $3.5M | +9.4% | #29 of 1,328 |
| 2Gallatin County, MT | 80 | 19 | 3.7 | $3M | +7.7% | #48 of 1,328 |
| 3Lewis and Clark County, MT | 76 | 13 | 4.2 | $2.4M | +5.8% | #74 of 1,328 |
| 4Yellowstone County, MT | 76 | 29 | 4.1 | $2.4M | +4.5% | #75 of 1,328 |
| 5Flathead County, MT | 74 | 23 | 5.2 | $1.9M | +10.1% | #112 of 1,328 |
| 6Missoula County, MT | 73 | 22 | 4.2 | $2.4M | +4.4% | #117 of 1,328 |
| 7Cascade County, MT | 51 | 23 | 6.5 | $1.4M | +0.7% | #681 of 1,328 |
| Silver Bow County, MT | Not scored | 4 | 2.6 | $3.3M | +2.6% | |
| Lake County, MT | Not scored | 4 | 3.2 | $2.8M | +6.9% | |
| Lincoln County, MT | Not scored | 3 | 3.3 | $2.4M | +13.1% | |
| Park County, MT | Not scored | 2 | 2.4 | $4M | +5.7% | |
| Hill County, MT | Not scored | 2 | 3.2 | $2.6M | −0.5% | |
| Glacier County, MT | Not scored | 1 | 2.3 | $3.4M | −2.0% | |
| Sanders County, MT | Not scored | 2 | 3.7 | $2.3M | +12.9% | |
| Big Horn County, MT | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Jefferson County, MT | Not scored | 0 | 0.0 | n/a | +9.8% | |
| Custer County, MT | Not scored | 2 | 4.0 | $2.3M | +1.5% | |
| Fergus County, MT | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Richland County, MT | Not scored | 2 | 4.5 | $2.2M | −1.3% | |
| Carbon County, MT | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Roosevelt County, MT | Not scored | 0 | 0.0 | n/a | −5.2% | |
| Beaverhead County, MT | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Deer Lodge County, MT | Not scored | 1 | 2.2 | $3.8M | +3.0% | |
| Madison County, MT | Not scored | 0 | 0.0 | n/a | +15.8% | |
| Stillwater County, MT | Not scored | 0 | 0.0 | n/a | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 2 | 5.5 | $1.7M | −2.6% | |
| Rosebud County, MT | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Broadwater County, MT | Not scored | 0 | 0.0 | n/a | +23.8% | |
| Valley County, MT | Not scored | 1 | 3.4 | $2.7M | −2.4% | |
| Powell County, MT | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Blaine County, MT | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Teton County, MT | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Pondera County, MT | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Chouteau County, MT | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Musselshell County, MT | Not scored | 1 | 4.7 | $1.8M | +17.6% | |
| Toole County, MT | Not scored | 1 | 5.4 | $1.6M | +4.9% | |
| Mineral County, MT | Not scored | 0 | 0.0 | n/a | +13.5% | |
| Phillips County, MT | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sweet Grass County, MT | Not scored | 1 | 6.4 | $1.5M | +2.4% | |
| Sheridan County, MT | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Granite County, MT | Not scored | 0 | 0.0 | n/a | +10.6% | |
| Fallon County, MT | Not scored | 1 | 8.5 | $1.2M | −2.3% | |
| Judith Basin County, MT | Not scored | 0 | 0.0 | n/a | +6.8% | |
| Wheatland County, MT | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Meagher County, MT | Not scored | 0 | 0.0 | n/a | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 0 | 0.0 | n/a | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Carter County, MT | Not scored | 1 | 16.7 | $485K | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Montana?
There are 165 nail salons on map listings in Montana as of September 2026. 33 of them (20%) are chain locations. The listings count nail salons. Official counts show 39 businesses with payroll classed as nail salons in 2023, up 56.0% from 2019. Official counts list 470 one-person businesses without payroll.
How much do households in Montana spend on personal care products and services?
About $442.2M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 165 nail salons on map listings, it comes to $2.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for nail salons?
Montana has 3.6 nail salons per 10,000 households, 40% below the U.S. rate of 6.0. Spending per salon is $2.7M, 60% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Montana would have about 265, against 165 on map listings. There is one business with payroll in the industry for every 11,766 households, against one for every 3,754 across the U.S. The official count rose 56.0% from 2019 to 2023, against +23.2% for the U.S.
Which market in Montana has the highest market score for nail salons?
Among 5 scored metro areas in or partly in Montana, the Helena metro area scores highest, at 86 (high). The one scored small-town market in or partly in Montana is the Kalispell area, at 77 (high). Among 7 scored counties in Montana, Ravalli County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 77 for nail salons (high), #1 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Montana
Related business types in Montana
- Salons, barbers and spas1,991 listings
- Hair salons1,045 listings
- Barbershops160 listings
- Spas and skin care578 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.