Market rankings · Idaho
Nail salons in Idaho
Markets across Idaho ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 339
- 67 chain locations (20%)
- Official establishments
- 98
- +58.1% since 2019
- Household spending a year
- $706.5M
- On personal care products and services
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Spending per listing
- $2.1M
- 25% above the U.S.
- Rank among states
- #8 of 51
- Market score 66 · Upper middle
A site report maps the nail salons on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 339 nail salons in Idaho. Of those, 67 are chain locations, or 20%, against 27% across the U.S. That is 4.8 per 10,000 households, 20% below the U.S. rate of 6.0.
At $991 per household (in line with the U.S. average), households in Idaho spend about $706.5M a year on personal care products and services. Spread across 339 nail salons, that is $2.1M per salon, 25% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Idaho was 98 in 2023, up 58.1% from 2019. That is one for every 7,276 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 4 SBA-backed loans worth $590K have gone to businesses classed as nail salons in Idaho.
Among the 50 states and DC, Idaho ranks #8 for nail salons, with a Groundwork market score of 66 (upper middle). Of the 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest (80). Of the 7 scored small-town markets in or partly in Idaho, the Brigham City area scores highest (93).
Every market in Idaho for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 80 | 15 | 3.0 | $3.3M | +8.8% | #8 of 387 |
| 1Twin Falls, ID | 77 | 17 | 4.0 | $2.4M | +8.1% | #12 of 387 |
| 2Pocatello, ID | 74 | 10 | 3.0 | $3.1M | +4.9% | #21 of 387 |
| 3Lewiston, ID-WA | 68 | 8 | 3.0 | $3.2M | +1.5% | #46 of 387 |
| 4Idaho Falls, ID | 68 | 31 | 5.6 | $1.8M | +9.8% | #53 of 387 |
| 5Boise City, ID | 64 | 178 | 5.9 | $1.8M | +12.2% | #74 of 387 |
| 6Coeur d’Alene, ID | 55 | 46 | 6.5 | $1.5M | +11.0% | #148 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Brigham City, UT-ID | 93 | 6 | 2.8 | $3.6M | +12.6% | #2 of 387 |
| 1Burley, ID | 76 | 6 | 3.6 | $2.5M | +6.2% | #24 of 387 |
| Ontario, OR-ID | 75 | 6 | 3.0 | $2.9M | +5.0% | #26 of 387 |
| 2Rexburg, ID | 74 | 5 | 2.8 | $3.2M | +4.5% | #33 of 387 |
| Jackson, WY-ID | 74 | 6 | 4.1 | $3.1M | +4.2% | #34 of 387 |
| 3Sandpoint, ID | 65 | 11 | 5.4 | $1.7M | +14.8% | #96 of 387 |
| 4Hailey, ID | 56 | 8 | 6.3 | $1.7M | +6.1% | #158 of 387 |
| Blackfoot, ID | Not scored | 1 | 0.6 | $15.7M | +6.4% | |
| Moscow, ID | Not scored | 4 | 2.5 | $3.7M | +5.6% | |
| Mountain Home, ID | Not scored | 0 | 0.0 | n/a | +2.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bannock County, ID | 76 | 10 | 3.0 | $3.1M | +4.9% | #72 of 1,328 |
| 2Canyon County, ID | 76 | 42 | 4.9 | $2M | +18.1% | #77 of 1,328 |
| 3Twin Falls County, ID | 73 | 16 | 4.6 | $2M | +7.9% | #118 of 1,328 |
| 4Nez Perce County, ID | 69 | 5 | 2.9 | $3.2M | +1.8% | #163 of 1,328 |
| 5Madison County, ID | 64 | 5 | 3.8 | $2.4M | +4.2% | #294 of 1,328 |
| 6Bonneville County, ID | 64 | 28 | 6.3 | $1.6M | +8.9% | #308 of 1,328 |
| 7Bonner County, ID | 63 | 11 | 5.4 | $1.7M | +14.8% | #335 of 1,328 |
| 8Ada County, ID | 60 | 133 | 6.6 | $1.7M | +9.6% | #407 of 1,328 |
| 9Kootenai County, ID | 58 | 46 | 6.5 | $1.5M | +11.0% | #464 of 1,328 |
| 10Blaine County, ID | 49 | 8 | 7.7 | $1.4M | +4.8% | #741 of 1,328 |
| 11Cassia County, ID | 45 | 6 | 7.1 | $1.3M | +6.6% | #844 of 1,328 |
| Bingham County, ID | Not scored | 1 | 0.6 | $15.7M | +6.4% | |
| Latah County, ID | Not scored | 4 | 2.5 | $3.7M | +5.6% | |
| Jefferson County, ID | Not scored | 2 | 2.0 | $5.2M | +13.6% | |
| Elmore County, ID | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Payette County, ID | Not scored | 4 | 4.1 | $2.2M | +8.8% | |
| Jerome County, ID | Not scored | 1 | 1.2 | $7.8M | +8.6% | |
| Minidoka County, ID | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Gem County, ID | Not scored | 1 | 1.3 | $7.1M | +13.0% | |
| Idaho County, ID | Not scored | 4 | 5.9 | $1.5M | +7.7% | |
| Gooding County, ID | Not scored | 2 | 3.5 | $2.5M | +5.1% | |
| Franklin County, ID | Not scored | 1 | 2.0 | $4.9M | +11.2% | |
| Fremont County, ID | Not scored | 0 | 0.0 | n/a | +5.9% | |
| Shoshone County, ID | Not scored | 1 | 1.7 | $4.7M | +7.1% | |
| Boundary County, ID | Not scored | 0 | 0.0 | n/a | +15.3% |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Owyhee County, ID | Not scored | 1 | 2.3 | $3.8M | +5.6% | |
| Teton County, ID | Not scored | 0 | 0.0 | n/a | +12.9% | |
| Valley County, ID | Not scored | 2 | 4.6 | $2.2M | +8.4% | |
| Washington County, ID | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Benewah County, ID | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Clearwater County, ID | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Boise County, ID | Not scored | 1 | 2.8 | $3.4M | +11.5% | |
| Lemhi County, ID | Not scored | 2 | 5.8 | $1.4M | +6.5% | |
| Power County, ID | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Caribou County, ID | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Bear Lake County, ID | Not scored | 1 | 4.4 | $2.1M | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 0 | 0.0 | n/a | +11.4% | |
| Adams County, ID | Not scored | 0 | 0.0 | n/a | +13.3% | |
| Custer County, ID | Not scored | 0 | 0.0 | n/a | +8.6% | |
| Lewis County, ID | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Butte County, ID | Not scored | 1 | 9.3 | $868K | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Idaho?
There are 339 nail salons on map listings in Idaho as of September 2026. 67 of them (20%) are chain locations. The listings count nail salons. Official counts show 98 businesses with payroll classed as nail salons in 2023, up 58.1% from 2019. Official counts also show 1,164 one-person businesses without payroll.
How much do households in Idaho spend on personal care products and services?
About $706.5M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 339 nail salons on map listings, it comes to $2.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for nail salons?
Idaho has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $2.1M, 25% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Idaho would have about 423, against 339 on map listings. There is one business with payroll in the industry for every 7,276 households, against one for every 3,754 across the U.S. The official count rose 58.1% from 2019 to 2023, against +23.2% for the U.S.
Which market in Idaho has the highest market score for nail salons?
Among 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 80 (high). Among 7 scored small-town markets in or partly in Idaho, the Brigham City area scores highest, at 93 (very high). Among 11 scored counties in Idaho, Bannock County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 66 for nail salons (upper middle), #8 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for nail salons across the U.S. · All business types in Idaho
Related business types in Idaho
- Salons, barbers and spas3,606 listings
- Hair salons1,764 listings
- Barbershops319 listings
- Spas and skin care1,097 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.