Market rankings · Iowa
Nail salons in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 535
- 178 chain locations (33%)
- Official establishments
- 154
- +42.6% since 2019
- Household spending a year
- $1.3B
- On personal care products and services
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Spending per listing
- $2.4M
- 46% above the U.S.
- Rank among states
- #7 of 51
- Market score 66 · Upper middle
A site report maps the nail salons on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Iowa has 535 nail salons on map listings as of September 2026. Chain locations make up 33% of them, against 27% across the U.S. That comes to 4.1 for every 10,000 households, 32% below the U.S. rate of 6.0.
Households in Iowa spend about $1.3B a year on personal care products and services, or $990 per household, 2% below the U.S. average. That works out to $2.4M per salon, 46% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The official count of businesses with payroll classed as nail salons in Iowa was 154 in 2023, up 42.6% from 2019. That is one for every 8,544 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 12 SBA-backed loans worth $921K have gone to businesses classed as nail salons in Iowa.
Among the 50 states and DC, Iowa ranks #7 for nail salons, with a Groundwork market score of 66 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest (82). Of the 9 scored small-town markets in or partly in Iowa, the Clinton area scores highest (66).
Every market in Iowa for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Omaha, NE-IA | 82 | 180 | 4.6 | $2.3M | +4.2% | #3 of 387 |
| 1Cedar Rapids, IA | 78 | 42 | 3.7 | $2.8M | +1.0% | #11 of 387 |
| 2Iowa City, IA | 71 | 36 | 5.0 | $2M | +4.1% | #35 of 387 |
| 3Dubuque, IA | 69 | 13 | 3.2 | $3.1M | +0.1% | #41 of 387 |
| 4Ames, IA | 68 | 17 | 3.4 | $2.9M | +2.2% | #47 of 387 |
| 5Waterloo-Cedar Falls, IA | 66 | 21 | 3.0 | $3.2M | +0.5% | #61 of 387 |
| 6Des Moines-West Des Moines, IA | 60 | 166 | 5.6 | $1.9M | +6.7% | #99 of 387 |
| 7Davenport-Moline-Rock Island, IA-IL | 50 | 91 | 5.6 | $1.7M | −0.9% | #192 of 387 |
| 8Sioux City, IA-NE-SD | 41 | 34 | 6.1 | $1.6M | +1.0% | #278 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clinton, IA | 66 | 6 | 3.1 | $3.1M | −0.9% | #87 of 387 |
| 2Marshalltown, IA | 66 | 5 | 3.2 | $2.9M | −0.5% | #88 of 387 |
| 3Muscatine, IA | 63 | 5 | 2.9 | $3.3M | −3.0% | #104 of 387 |
| 4Mason City, IA | 59 | 10 | 4.4 | $2.1M | −1.5% | #135 of 387 |
| 5Fort Dodge, IA | 57 | 6 | 3.9 | $2.3M | −0.4% | #147 of 387 |
| 6Spirit Lake, IA | 46 | 8 | 9.0 | $1.1M | +1.7% | #228 of 387 |
| 7Ottumwa, IA | 45 | 7 | 5.0 | $1.8M | −0.3% | #231 of 387 |
| 8Carroll, IA | 45 | 5 | 5.7 | $1.7M | −2.0% | #233 of 387 |
| 9Burlington, IA-IL | 39 | 10 | 5.0 | $1.8M | −2.5% | #270 of 387 |
| Pella, IA | Not scored | 3 | 2.3 | $4.5M | +2.3% | |
| Fort Madison, IA | Not scored | 3 | 2.1 | $4.2M | −3.6% | |
| Le Mars, IA | Not scored | 4 | 3.9 | $2.6M | 0.0% | |
| Oskaloosa, IA | Not scored | 4 | 4.6 | $2M | −1.2% | |
| Storm Lake, IA | Not scored | 2 | 2.7 | $3.7M | −1.7% | |
| Spencer, IA | Not scored | 4 | 5.5 | $1.7M | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
| 11Marshall County, IA | 61 | 5 | 3.2 | $2.9M | −0.5% | #361 of 1,328 |
| 12Black Hawk County, IA | 61 | 20 | 3.7 | $2.6M | +0.4% | #364 of 1,328 |
| 13Muscatine County, IA | 59 | 5 | 2.9 | $3.3M | −3.0% | #411 of 1,328 |
| 14Polk County, IA | 55 | 121 | 5.9 | $1.8M | +4.8% | #540 of 1,328 |
| 15Webster County, IA | 53 | 6 | 3.9 | $2.3M | −0.4% | #585 of 1,328 |
| 16Cerro Gordo County, IA | 50 | 10 | 5.1 | $1.8M | −1.5% | #701 of 1,328 |
| 17Scott County, IA | 46 | 56 | 7.7 | $1.3M | +0.4% | #817 of 1,328 |
| 18Wapello County, IA | 41 | 7 | 5.0 | $1.8M | −0.3% | #924 of 1,328 |
| 19Carroll County, IA | 41 | 5 | 5.7 | $1.7M | −2.0% | #927 of 1,328 |
| 20Woodbury County, IA | 38 | 28 | 6.9 | $1.4M | +0.7% | #990 of 1,328 |
| 21Dickinson County, IA | 38 | 8 | 9.0 | $1.1M | +1.7% | #998 of 1,328 |
| 22Des Moines County, IA | 35 | 9 | 5.2 | $1.7M | −2.0% | #1,044 of 1,328 |
| Marion County, IA | Not scored | 3 | 2.3 | $4.5M | +2.3% | |
| Lee County, IA | Not scored | 3 | 2.1 | $4.2M | −3.6% | |
| Boone County, IA | Not scored | 2 | 1.8 | $5.6M | +0.4% |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Plymouth County, IA | Not scored | 4 | 3.9 | $2.6M | 0.0% | |
| Benton County, IA | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Bremer County, IA | Not scored | 1 | 1.0 | $10M | +1.1% | |
| Washington County, IA | Not scored | 3 | 3.3 | $2.9M | +0.6% | |
| Mahaska County, IA | Not scored | 4 | 4.6 | $2M | −1.2% | |
| Jones County, IA | Not scored | 3 | 3.7 | $2.6M | +2.9% | |
| Buena Vista County, IA | Not scored | 2 | 2.7 | $3.7M | −1.7% | |
| Buchanan County, IA | Not scored | 1 | 1.2 | $8M | +1.3% | |
| Henry County, IA | Not scored | 4 | 5.2 | $1.8M | −5.4% | |
| Winneshiek County, IA | Not scored | 2 | 2.5 | $4M | −1.6% | |
| Jackson County, IA | Not scored | 2 | 2.4 | $4M | −0.8% | |
| Fayette County, IA | Not scored | 2 | 2.4 | $3.7M | −2.1% | |
| Poweshiek County, IA | Not scored | 2 | 2.6 | $3.7M | −1.4% | |
| Cedar County, IA | Not scored | 1 | 1.3 | $7.6M | −0.7% | |
| Delaware County, IA | Not scored | 1 | 1.4 | $7.2M | +1.3% | |
| Clayton County, IA | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Madison County, IA | Not scored | 2 | 3.0 | $3.5M | +3.8% | |
| Tama County, IA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Hardin County, IA | Not scored | 1 | 1.4 | $6.3M | −2.2% | |
| Iowa County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Clay County, IA | Not scored | 4 | 5.5 | $1.7M | −0.8% | |
| Crawford County, IA | Not scored | 1 | 1.6 | $5.9M | −1.5% | |
| Jefferson County, IA | Not scored | 1 | 1.4 | $6.1M | −2.5% | |
| Floyd County, IA | Not scored | 1 | 1.5 | $6M | −4.4% | |
| Page County, IA | Not scored | 3 | 4.8 | $1.8M | −2.3% | |
| Hamilton County, IA | Not scored | 1 | 1.6 | $6.2M | −0.5% | |
| Harrison County, IA | Not scored | 1 | 1.6 | $6M | +0.4% | |
| Mills County, IA | Not scored | 1 | 1.9 | $5.8M | +2.6% | |
| Kossuth County, IA | Not scored | 1 | 1.5 | $6.1M | −3.2% | |
| Butler County, IA | Not scored | 1 | 1.7 | $5.7M | −2.0% | |
| O’Brien County, IA | Not scored | 3 | 5.2 | $1.8M | +0.5% | |
| Allamakee County, IA | Not scored | 1 | 1.7 | $5.6M | +1.2% | |
| Cass County, IA | Not scored | 2 | 3.4 | $2.6M | −1.2% | |
| Wright County, IA | Not scored | 1 | 1.9 | $5.1M | −0.9% | |
| Grundy County, IA | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Appanoose County, IA | Not scored | 3 | 5.8 | $1.4M | −1.7% | |
| Lyon County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Union County, IA | Not scored | 2 | 3.9 | $2.2M | −2.5% | |
| Chickasaw County, IA | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Shelby County, IA | Not scored | 3 | 6.1 | $1.6M | −0.2% | |
| Cherokee County, IA | Not scored | 1 | 2.0 | $4.8M | −2.4% | |
| Guthrie County, IA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Louisa County, IA | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Hancock County, IA | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Winnebago County, IA | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Mitchell County, IA | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Montgomery County, IA | Not scored | 1 | 2.2 | $4.1M | −3.2% | |
| Franklin County, IA | Not scored | 1 | 2.4 | $3.6M | −1.2% | |
| Keokuk County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Calhoun County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Sac County, IA | Not scored | 1 | 2.3 | $4M | −2.7% | |
| Clarke County, IA | Not scored | 1 | 2.5 | $3.9M | −1.6% | |
| Humboldt County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Howard County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Emmet County, IA | Not scored | 1 | 2.5 | $3.6M | −2.5% | |
| Davis County, IA | Not scored | 1 | 3.1 | $3.1M | +1.3% | |
| Palo Alto County, IA | Not scored | 1 | 2.6 | $3.6M | −1.0% | |
| Lucas County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Greene County, IA | Not scored | 2 | 5.1 | $1.8M | −1.0% | |
| Monona County, IA | Not scored | 1 | 2.6 | $3.5M | −2.4% | |
| Decatur County, IA | Not scored | 1 | 3.3 | $2.6M | −0.9% | |
| Monroe County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Adair County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Ida County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Wayne County, IA | Not scored | 1 | 3.9 | $2.3M | +3.6% | |
| Fremont County, IA | Not scored | 2 | 7.1 | $1.4M | −0.8% | |
| Osceola County, IA | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $1.8M | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $1.5M | −2.5% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Iowa?
Map listings as of September 2026 show 535 nail salons in Iowa. 178 of them (33%) are chain locations. The listings count nail salons. Official counts show 154 businesses with payroll classed as nail salons in 2023, up 42.6% from 2019. Official counts also show 1,913 one-person businesses without payroll.
How much do households in Iowa spend on personal care products and services?
About $1.3B a year, or $990 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 535 nail salons on map listings, it comes to $2.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for nail salons?
Iowa has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.4M, 46% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Iowa would have about 779, against 535 on map listings. There is one business with payroll in the industry for every 8,544 households, against one for every 3,754 across the U.S. The official count rose 42.6% from 2019 to 2023, against +23.2% for the U.S.
Which market in Iowa has the highest market score for nail salons?
Among 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest, at 82 (high). Among 9 scored small-town markets in or partly in Iowa, the Clinton area scores highest, at 66 (upper middle). Among 22 scored counties in Iowa, Warren County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 66 for nail salons (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Iowa
Related business types in Iowa
- Salons, barbers and spas5,258 listings
- Hair salons3,086 listings
- Barbershops420 listings
- Spas and skin care1,139 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.