Market rankings · Delaware
Nail salons in Delaware
Markets across Delaware ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 240
- 75 chain locations (31%)
- Official establishments
- 145
- +31.8% since 2019
- Household spending a year
- $387.6M
- On personal care products and services
- Listings per 10k households
- 6.0
- In line with the U.S.
- Spending per listing
- $1.6M
- 3% below the U.S.
- Rank among states
- #42 of 51
- Market score 37 · Lower middle
A site report maps the nail salons on map listings around any address in Delaware by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 240 nail salons in Delaware. Of those, 75 are chain locations, or 31%, against 27% across the U.S. Per 10,000 households, that is 6.0, in line with the U.S. rate of 6.0.
Households in Delaware spend about $387.6M a year on personal care products and services, or $964 per household, 4% below the U.S. average. That works out to $1.6M per salon, 3% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 145 businesses with payroll classed as nail salons in Delaware in 2023, up 31.8% from 2019. That is one for every 2,773 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $300K have gone to businesses classed as nail salons in Delaware.
Among the 50 states and DC, Delaware ranks #42 for nail salons, with a Groundwork market score of 37 (lower middle). Of the 2 scored metro areas in or partly in Delaware, the Dover metro area scores highest (46). The one scored small-town market in or partly in Delaware, the Seaford area, scores 60.
Every market in Delaware for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Delaware, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dover, DE | 46 | 36 | 5.0 | $1.8M | +6.8% | #228 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 38 | 1,740 | 7.1 | $1.5M | +1.4% | #315 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seaford, DE | 60 | 53 | 5.0 | $1.9M | +16.1% | #130 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 63 | 53 | 5.0 | $1.9M | +16.1% | #334 of 1,328 |
| 2Kent County, DE | 50 | 36 | 5.0 | $1.8M | +6.8% | #703 of 1,328 |
| 3New Castle County, DE | 40 | 151 | 6.7 | $1.5M | +3.0% | #949 of 1,328 |
Questions
How many nail salons are in Delaware?
Delaware has 240 nail salons on map listings as of September 2026. 75 of them (31%) are chain locations. The listings count nail salons. Official counts show 145 businesses with payroll classed as nail salons in 2023, up 31.8% from 2019. Official counts list 422 one-person businesses without payroll.
How much do households in Delaware spend on personal care products and services?
About $387.6M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 240 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 402,038 households in Delaware and national spending patterns by income.
How does Delaware compare with the U.S. for nail salons?
Delaware has 6.0 nail salons per 10,000 households, in line with the U.S. rate of 6.0. Spending per salon is $1.6M, 3% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Delaware would have about 232, against 240 on map listings. There is one business with payroll in the industry for every 2,773 households, against one for every 3,754 across the U.S. The official count rose 31.8% from 2019 to 2023, against +23.2% for the U.S.
Which market in Delaware has the highest market score for nail salons?
Among 2 scored metro areas in or partly in Delaware, the Dover metro area scores highest, at 46 (lower middle). The one scored small-town market in or partly in Delaware is the Seaford area, at 60 (upper middle). Among 3 scored counties in Delaware, Sussex County scores highest, at 63 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware scores 37 for nail salons (lower middle), #42 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
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Top markets for nail salons across the U.S. · All business types in Delaware
Related business types in Delaware
- Salons, barbers and spas1,581 listings
- Hair salons740 listings
- Barbershops199 listings
- Spas and skin care367 listings
Screening a site or an acquisition in Delaware?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.